How to Use LinkedIn for Your Business
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How to Use LinkedIn for Your Business



We'll show you how to set up a LinkedIn account and use this powerful social media marketing tool to promote your business and engage with prospects.

We'll show you how to set up a LinkedIn account and use this powerful social media marketing tool to promote your business and engage with prospects.



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How to Use LinkedIn for Your Business How to Use LinkedIn for Your Business Presentation Transcript

  • How to Use LinkedIn for Your Business
  • Why LinkedIn?
    • LinkedIn has much in common with Facebook, but it's devoted solely to business.
    • The average age of users is 41 (Hubspot).
    • It's a powerful networking tool for landing a job, hiring new employees, or building exposure for your business.
    • Groups and Answers are great features for demonstrating your expertise.
    • It's free!
  • Sign-Up Basics
    • Sign-up is quick and easy.
    • Simply enter your basic information, tell the site who you want to find and how you want to be found, and start adding connections with colleagues, friends, and classmates.
  • Setting Up Your Profile Page
    • Before you start adding connections, build your profile page.
    • This is what people will see when they search for you.
    • Start by importing your resume.
  • Setting Up Your Profile Page
    • Your profile page is meant to sell you to potential connections and provide detailed background info.
    • Add links to websites, blogs, and Twitter accounts.
    • Use various application options to accentuate your profile.
  • Micro-Blogging
    • Post status updates just as you would on Twitter or Facebook.
    • Share links, especially links to new blog articles you've written.
    • Copy updates to your Twitter account.
  • Your Connections
    • Use the toolbar in the top right corner to search for people, companies, groups, and more.
    • Or click on “Add connections” to find people through former employers, schools, e-mail contacts, and more.
  • Recommendations
    • Give and receive recommendations to boost credibility.
    • Think of these as short testimonials or endorsements.
    • Offer to do a recommendation exchange.
  • Apps You Can Use
    • Accentuate your profile with various applications:
      • Blog Link
      • Google Presentation
      • WordPress
      • Polls
      • Events
      • Portfolio Display
    Note: The number of applications you can feature on your profile page is limited to 15.
  • Company Pages – New!
    • In addition, to a personal profile, you can add a “Company” profile.
    • Add employees
    • Post Jobs
    • List Products/Services
    • Check analytics
  • Groups
    • LinkedIn Groups are perhaps the site's most powerful tool for businesses.
    • Create your own group and join others in your industry.
    • Post discussion questions and generate conversations.
    • Attract new members, make new connections.
  • Start Your Own Group
    • It's quick, easy, and free.
    • Check to see what other groups are in your industry. Decide if there's a specific niche your group can focus on.
    • Pick a name that reflects this niche. Or use your company name.
    • Make your group enticing to new members.
    • Use keywords in your description.
    • Promote it (e-mail signature, website, blog...)
  • Answers
    • Answers are a great way to get feedback and to demonstrate expertise.
    • Work within categories specific to your industry/career.
    • Get ratings for your answers and be listed as an “expert.”
  • Keys to Success
    • Like everything else, the time you put into it drives success.
    • This isn't a numbers game. Choose your connections wisely.
    • Though this is all done online, don't forget that LinkedIn is still about building human relationships. There's still no substitute for meeting with people in person.
    • And don't spam!
  • For More Help...
    • Find me at:
    • [email_address]
    • 828.290.9314
    • Facebook Page: Bull's-Eye Writing & Editing Services
    • Twitter: @BullsEyeWriting