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How to Set Up a WordPress Blog for Your Business
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How to Set Up a WordPress Blog for Your Business

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Set Up a free WordPress blog to start sharing your story with prospects and customers. As presented by Bull's-Eye Writing at Blue Ridge Community College on January 25, 2011

Set Up a free WordPress blog to start sharing your story with prospects and customers. As presented by Bull's-Eye Writing at Blue Ridge Community College on January 25, 2011

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Transcript

  • 1. How to Set Up a WordPress Blog
  • 2. Why Blog?
    • Pros:
    • Demonstrate your expertise & passion
    • Attract new prospects with valuable content
    • Engage with customers & get valuable feedback
    • Increase visibility
    • Cons:
    • Time consuming
    • Requires decent writing & editing skills?
    • Requires patience & commitment
  • 3. Choose Your Platform
    • Free resources:
      • Blogger
      • WordPress.com
      • WordPress.org
  • 4. Blogger
    • Owned by Google. Created by Evan Williams of Twitter.
    • Free.
    • Simple.
    • No hosting account required.
  • 5. WordPress. com
    • Again, free, simple, and no hosting required.
    • Great for the “technically challenged.”
  • 6. WordPress. org
    • The download is free, but you must pay for hosting and domain.
    • Requires some technical expertise to install.
    And the winner is...
  • 7. WordPress. org
    • Why?
      • You own the blog.
        • The URL = www.mycompany.com not www.wordpress.com/mycompany .
      • More professional.
      • More versatility and control.
      • Better search engine rankings.
      • Hosting is inexpensive (<$20/month)
  • 8. Setting Up WordPress
    • First, you need a domain name: www.yourcompany.com
    • Or, you can use your existing domain and add “/blog” to the end of it: www.www.bullseyewriting.com/blog
    • Make sure you have a link to it on the home page of your business site (and elsewhere, such as your Facebook or LinkedIn page).
  • 9. Setting Up WordPress
    • Next, set up a hosting account if you don't already have one.
    • I use GoDaddy.com, but there are many other options out there.
      • GoDaddy includes many useful tools, including the option to automatically install the WordPress database.
  • 10. Setting Up WordPress
    • Once hosting is set up, download and install the Wordpress database on your hosting server.
    • GoDaddy will help you do this with the press of a button.
    • Otherwise, you'll have to use a FTP program to transfer the files to your server and run the install program.
      • Note: I use the free CuteFTP program that you can download from www.cuteftp.com .
  • 11. Setting Up WordPress
    • Use the instructions on the home page of Wordpress.org to help you:
  • 12. Log-in to Your “Dashboard”
    • Go to your “admin” page (set up during installation.
      • Usually: www.yourdomain.com/blog/wp-admin
    • Enter your username and password.
  • 13. Welcome to Your Dashboard
    • The man behind the curtain.
    • This is where you'll write blog posts, create pages, customize the look of your blog, change settings, add plug-ins, and more.
  • 14. Choose Your Blog Template
    • Under the Appearance menu, click on themes.
  • 15. Install a Template
    • Your blog comes with a standard WordPress theme by default, but you'll want to change that.
    • Click the “Install” tab at the top.
  • 16. Install a Template
    • Use the search form to find the template that suits you best.
    • For templates you'd like more control over, select “Custom” features.
    • Preview and install the template you like.
  • 17. Upload a Header
    • If you want your header to reflect the look and feel of your company's marketing literature, be sure that your template allows for a custom header.
    • Upload your header image.
    • Make sure that the image fits based on the dimensions set by the template.
  • 18. Customize Menus
    • Each template has different appearance options, but generally you'll have a navigation menu on your blog.
    • You can customize the menu choices.
  • 19. Adjust Your Settings
    • Access the Settings menu on the right to adjust the formatting of the site and determine how users will interact with it.
    • Most importantly, enter the site title and tagline.
  • 20. Preview Your Site
    • See what your blog looks like at any time.
    • Click on the link at the top left of your dashboard.
  • 21. Write Your First Blog Post
    • Click “Add New Post” and start using the WYSIWYG editor just like a simple word processor.
  • 22. Write Your First Blog Post
    • Add images, movies, and music.
    • Podcasts and video are great alternatives to written articles (as long as you allow comments).
    • Insert hyperlinks into your text.
    • Use styles to format headlines within your copy.
  • 23. What Do I Write About?
    • Start with your passion.
    • Think about why you do what you do.
    • Read!
    • Comment on other blogs.
    • Make a running list of blog topics.
    • Set a publishing schedule.
    • Use posts for generating feedback or getting answers/advice.
  • 24. How Do I Write It
    • Keep it short (600-800 words at most).
    • Be concise: short sentences, short paragraphs.
    • Use subheadings (great for SEO).
    • Use keywords. (Google's Keyword Tool.)
    • Write your headline last.
      • Insert keywords, but make sure it's catchy.
      • Starting with a number always works best for me:
        • 5 Reasons Why Independent Publishers Are the Future of Publishing
  • 25. Categories & Tags
    • Assign categories and tags to your post.
      • Choose tags based on your SEO keyword research.
      • Make sure that the words appear in your blog post.
    • Helps readers navigate your blog
    • Boost search engine visibility.
  • 26. Preview & Publish
    • Save and preview your post.
    • When you're ready, go ahead and publish it for the world to see!
  • 27. Plug-Ins
    • Add plug-ins to improve the functionality of your site.
    • Add plug-ins sparingly. Too many can slow down your site.
    • Must haves:
      • All-in-One-SEO Pack – Helps with search engine rankings.
      • Google Analytics for WordPress – Metrics are vital!
      • Light Social – Inserts social media buttons at the end of every post...so people can spread the word!
  • 28. Good luck!
    • There are tons of bells & whistles. Don't get carried away with them.
    • Set a publishing schedule (a realistic one).
    • Share your articles in multiple venues around the web (ezinearticles.com, stumbleupon).
    • Send a link to every post out through Twitter, Facebook, and LinkedIn—at least!
    • Encourage friends to comment. Remember that it's all about generating a conversation.
  • 29. For More Help...
    • Find me at:
    • [email_address]
    • 828.290.9314
    • www.bullseyewriting.com
    • Facebook Page: Bull's-Eye Writing & Editing Services
    • Twitter: @BullsEyeWriting