How to Set Up a Facebook Business Page

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Promote your business and engage with customers for free using a Facebook page.

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  • We won't go into the particulars of setting up a personal account, but basically it's very straightforward. After you fill out the form, they'll send you a confirmation e-mail with a link to follow. Click the link to set up your account. You can use your e-mail address book to find friends or search through schools you attended or companies where you worked. These “friends” will play a key role in building visibility to your Facebook business page.
  • The “About” field is the same as the “Write something about your company” box on the left-hand column. I think it's better to use the left-hand box because you can see how much space you're using. Remember that it's important to be concise.
  • The “About” field is the same as the “Write something about your company” box on the left-hand column. I think it's better to use the left-hand box because you can see how much space you're using. Remember that it's important to be concise.
  • The “About” field is the same as the “Write something about your company” box on the left-hand column. I think it's better to use the left-hand box because you can see how much space you're using. Remember that it's important to be concise.
  • The “About” field is the same as the “Write something about your company” box on the left-hand column. I think it's better to use the left-hand box because you can see how much space you're using. Remember that it's important to be concise.
  • The “About” field is the same as the “Write something about your company” box on the left-hand column. I think it's better to use the left-hand box because you can see how much space you're using. Remember that it's important to be concise.
  • The “About” field is the same as the “Write something about your company” box on the left-hand column. I think it's better to use the left-hand box because you can see how much space you're using. Remember that it's important to be concise.
  • How to Set Up a Facebook Business Page

    1. 1. How to Create a Facebook Page for Your Business
    2. 2. Why Use a Facebook Page? <ul><li>It's a free way to promote your business. </li></ul><ul><li>It gives you more engagement with prospects and customers. </li></ul><ul><li>Pages show up high in search engine results, giving your business better visibility. </li></ul><ul><li>A page can also serve as a simple blog for your company. </li></ul>
    3. 3. Start with a personal account. <ul><li>Log in at the top or fill in the form to create a free account. </li></ul>
    4. 4. Getting Started <ul><li>Click the link at the bottom of the sign-up form to create your “page.” </li></ul><ul><li>Or... </li></ul>
    5. 5. Getting Started <ul><li>After you sign into your personal account, click the “ Ads and Pages ” link on the left side of your Wall. </li></ul><ul><li>Or... </li></ul>
    6. 6. Getting Started <ul><li>Type in the URL: </li></ul><ul><li>www.facebook.com/pages </li></ul>
    7. 7. Setting Up Your Business Page <ul><li>Start with the form on the right. </li></ul>
    8. 8. Setting Up Your Business Page <ul><li>Select business type (local business). </li></ul><ul><li>Enter your page name. </li></ul><ul><li>WARNING! You cannot change this name — ever! </li></ul><ul><li>Confirm that you're the official representative of your company. </li></ul>
    9. 9. Getting Started with Your Page <ul><li>Follow the steps on the welcome screen to add a profile picture, invite friends, write company info, promote the page, and more. </li></ul>
    10. 10. Add Your Profile Picture <ul><li>Click “ Upload an Image .” </li></ul><ul><li>Find your company logo from your hard drive/server. </li></ul><ul><li>Make sure the file is under 4 MB. </li></ul>
    11. 11. Build Your Page <ul><li>Don't proceed with Step 2 (Invite Friends). </li></ul><ul><li>First, build your page by adding info about your company. </li></ul>
    12. 12. Build Your Page <ul><li>Start with the “Write something about <your company>” box. </li></ul><ul><li>Be concise. </li></ul><ul><li>Sell the FB page rather than your company. </li></ul><ul><li>What value will people get from becoming a fan? </li></ul>
    13. 13. Build Your Page <ul><li>Next, go to “Edit Page.” </li></ul>
    14. 14. Build Your Page <ul><li>Fill in your basic contact info. </li></ul><ul><li>Even if you're solely an online business, entering a physical location can reassure visitors that you're not a “fly-by-night” organization. </li></ul>
    15. 15. Build Your Page <ul><li>Use “Detailed Info” to give readers a sense of who you are. </li></ul><ul><li>Think of it as your “About Us” page on your website or marketing literature. </li></ul><ul><li>Use the description to provide a brief glimpse of what your company does. </li></ul>
    16. 16. Build Your Page <ul><li>Scroll down </li></ul><ul><li>Use “General Information” to provide background info, your mission statement, special offers... </li></ul><ul><li>Don't overdo it with text. </li></ul><ul><li>Price Range? </li></ul>
    17. 17. Tabs <ul><li>Click on the tabs at the top to access different “pages.” </li></ul><ul><li>The “+” lets you add more tabs. </li></ul><ul><li>Don't overdo it with tabs, either. Five is plenty. </li></ul>
    18. 18. Your Wall <ul><li>This is the place to post “status updates” </li></ul><ul><li>Post blog updates, leading questions, special offers, company news. </li></ul><ul><li>Keep in mind that the goal is to encourage comments and conversation. </li></ul>
    19. 19. Discussions Tab <ul><li>A great way to generate conversations with fans. </li></ul><ul><li>Post questions that make people want to respond. </li></ul>
    20. 20. Notes Tab <ul><li>Notes can be used for articles you've written. </li></ul><ul><li>Acts like a blogging space. </li></ul><ul><li>I wouldn't advise using this in place of a blog, though. </li></ul>
    21. 21. Other Tabs <ul><li>Add events, video, favorite links, and more. </li></ul><ul><li>Customize your page to fit your business... </li></ul><ul><li>If you're more comfortable in front of a camera, use Video instead of Notes. </li></ul>
    22. 22. Promoting Your Page <ul><li>Invite friends! (But only friends who might have an interest in your business. </li></ul><ul><li>Encourage them to share, spread the word, and comment! </li></ul>
    23. 23. Promoting Your Page with Ads <ul><li>Use the Like Button on your website! </li></ul><ul><li>Or try a “Like Box.” </li></ul>
    24. 24. Promoting Your Page with Ads <ul><li>Create Ads </li></ul><ul><li>Warning: This costs $! </li></ul><ul><li>Pay per click or impression. </li></ul><ul><li>Target a specific demographic. </li></ul><ul><li>Track your results. </li></ul>
    25. 25. Promoting Your Page <ul><li>Create ads to add more fans. </li></ul><ul><li>Warning: This costs $! </li></ul><ul><li>Pay per click or impression. </li></ul><ul><li>Target a specific demographic. </li></ul><ul><li>Track your results. </li></ul>
    26. 26. Insights <ul><li>Metrics are key to the success of any social media campaign. </li></ul><ul><li>Facebook shows you who's visiting and when, so you can gauge the effectiveness of your posts. </li></ul>
    27. 27. Need More Help? <ul><li>Facebook has plenty of Help documentation including FAQs and user forums. </li></ul><ul><li>Can't find what you need? Google it. There's perhaps too much info out there! </li></ul>
    28. 28. Is Facebook Worth It? <ul><li>Like any marketing effort, your Facebook campaign won't succeed if you don't: </li></ul><ul><ul><li>make regular updates </li></ul></ul><ul><ul><li>respond to comments </li></ul></ul><ul><ul><li>and track your results. </li></ul></ul><ul><li>But if you start posting expertise that is of value to your customers, the potential for going “viral” and getting immediate feedback can be make it worth the investment. </li></ul>
    29. 29. Good luck! Find me at: [email_address] 828.290.9314 www.bullseyewriting.com Facebook Page: Bull's-Eye Writing & Editing Services Twitter: @BullsEyeWriting

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