Getting Published  in the Age of E-Books Presented by Wolf Hoelscher
Taking Your Chances with Publishing <ul><li>What are your chances of getting published (and making money)?  </li></ul><ul>...
Is the Publishing Industry Doomed? <ul><li>Biggest transitional stage since the invention of moveable type. </li></ul><ul>...
Factors Affecting the Industry: <ul><li>Digital Innovation </li></ul><ul><ul><li>POD Technology </li></ul></ul>
Factors Affecting the Industry: <ul><li>Digital Innovation </li></ul><ul><ul><li>The Espresso Book Machine </li></ul></ul>
Factors Affecting the Industry: <ul><li>Digital Innovation </li></ul><ul><ul><li>E-Readers </li></ul></ul>
Factors Affecting the Industry: <ul><li>Changes in bookselling. </li></ul>
Factors Affecting the Industry: <ul><li>Marketing shifts </li></ul><ul><ul><li>Outbound to inbound marketing </li></ul></u...
Factors Affecting the Industry: <ul><li>Stale content </li></ul><ul><ul><li>Too many filters </li></ul></ul><ul><ul><li>Un...
Factors Affecting the Industry: <ul><li>The rise of self-publishing and the independent/local publisher </li></ul>
Factors Affecting the Industry: <ul><li>The rise of self-publishing and the independent/local publisher </li></ul><ul><li>...
To Self-Publish  or not to  Self-Publish?
Traditional vs. Self Publishing? <ul><li>Determine your goals first. </li></ul><ul><li>Are you: </li></ul><ul><ul><li>writ...
Traditional vs. Self Publishing? <ul><li>Weigh the risk: </li></ul><ul><ul><li>Traditional: Publisher assumes much of the ...
Pros & Cons Traditional <ul><li>Pros: </li></ul><ul><ul><li>Less financial risk. </li></ul></ul><ul><ul><li>A team to supp...
Pros & Cons Traditional <ul><li>Cons: </li></ul><ul><ul><li>Less control </li></ul></ul><ul><ul><ul><li>Titles, editorial ...
Pros & Cons Self-Publishing <ul><li>Pros: </li></ul><ul><ul><li>More control. </li></ul></ul><ul><ul><li>No contract requi...
Pros & Cons Self-Publishing <ul><li>Cons: </li></ul><ul><ul><li>The financial risk is all yours. </li></ul></ul><ul><ul><l...
My Advice? <ul><li>Try the traditional route first, unless the book is part of a larger business plan (nonfiction book tha...
Getting Published “Traditionally” <ul><li>Requires a strong submission package. </li></ul><ul><li>May require an agent. </...
Have a book business plan <ul><li>Make a written document of: </li></ul><ul><ul><li>Trends </li></ul></ul><ul><ul><li>Comp...
Trends <ul><li>How do you find them? </li></ul><ul><ul><li>Read! </li></ul></ul><ul><ul><li>Listen </li></ul></ul><ul><ul>...
The Competition <ul><li>Use Amazon, Barnes & Noble online to find similar titles. </li></ul><ul><li>Ask the advice of smal...
Potential Publishers <ul><li>Make a list (even if you're considering self-publishing). </li></ul><ul><ul><li>Make use of b...
Potential Publishers <ul><li>Ask yourself: How can my book help each publisher on my list? </li></ul>
Big vs. Small <ul><li>A big publisher is hard to land... </li></ul><ul><ul><li>Most always requires an agent </li></ul></u...
Big vs. Small <ul><li>Independent publishers... </li></ul><ul><ul><li>The future of publishing? </li></ul></ul><ul><ul><li...
Marketing Strategy <ul><li>Learn about the other side of the slush pile. </li></ul><ul><li>Get into the head of your custo...
What’s it like to be an acquisitions editor? <ul><li>It's a constant juggling act: </li></ul><ul><ul><li>Responsibilities:...
Takeaways <ul><li>Editors have limited time , especially now that many are operating with limited staff members and little...
Takeaways <ul><li>Editors have limited time , especially now that many are operating with limited staff members and little...
Takeaways <ul><li>Editors have limited time , especially now that many are operating with limited staff members and little...
Takeaways <ul><li>Editors have limited time , especially now that many are operating with limited staff members and little...
Share the Marketing Burden <ul><li>Welcome this! (More control for you) </li></ul><ul><li>Start a blog, build a social med...
Yippee! A Contract! (What now?) <ul><li>What Happens If They Offer a Contract? </li></ul><ul><ul><li>Rejoice! ( But then g...
The Publishing Process <ul><li>It takes time. </li></ul><ul><ul><li>Could be 2 years or longer before your book hits the s...
The Editing Process <ul><li>Stages </li></ul><ul><ul><li>Acquisitions </li></ul></ul><ul><ul><li>Substantive (or Developme...
Pre-Press Design <ul><li>Layout </li></ul><ul><li>Illustration </li></ul><ul><li>Photo shoots </li></ul><ul><li>Cover desi...
Other Components <ul><li>Marketing </li></ul><ul><ul><li>Someone will write cover copy, sales & catalog copy. </li></ul></...
Where’s the money? <ul><li>This is not a business that will make you rich. </li></ul><ul><ul><li>Advances  are usually in ...
Get Out and Push! <ul><li>You do have some control... </li></ul><ul><li>Book signings. </li></ul><ul><li>Give away copies ...
Self-Publishing <ul><li>Don't go it alone! </li></ul><ul><li>Seek help first... </li></ul><ul><ul><li>Form your own team. ...
Self-Publishing Tools <ul><li>Lulu </li></ul><ul><ul><li>Offers a wide variety of publishing services and resources includ...
CreateSpace <ul><li>An Amazon company </li></ul><ul><li>Print on Demand (PoD) </li></ul><ul><li>“ You own the copyright” <...
Kindle Direct Publishing (KDP) <ul><li>For e-books sold on the Kindle (largest reach for e-books). </li></ul><ul><ul><li>E...
Kindle Direct Publishing (KDP) <ul><li>Be specific in the keywords you choose. </li></ul><ul><li>Limit formatting in your ...
Barnes & Noble PubIt! <ul><li>Uses the ePub format for viewing on the Nook. </li></ul><ul><li>Also features a free online ...
Smashwords <ul><li>Distribution to Apple (31 countries), Barnes & Noble, Sony, Kobo, Diesel, others </li></ul><ul><ul><li>...
Final Thoughts <ul><li>Stay tuned - the industry is rapidly changing. </li></ul><ul><li>Remember that publishing is a team...
Thank You! <ul><li>Check out other workshop offerings from DIY Tech Geek at: </li></ul><ul><li>www.diytechgeek.com </li></...
Upcoming SlideShare
Loading in …5
×

Getting published in the age of ebooks

1,141 views
1,047 views

Published on

In this age of Kindles, iPads, and 99-cent e-books, the publishing industry is in a state of turmoil. So what does that mean for aspiring authors who hope to share their stories with the world? It means that there are more options than ever before for publishing your book.

Published in: Education, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,141
On SlideShare
0
From Embeds
0
Number of Embeds
22
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Thank Mari and Margaret What DIY is What Pubmission is. What Bull&apos;s Eye is Introductions Who you are What you write Publishing goals? The book is just the beginning!
  • It can feel like playing the lottery There’s a lot of competition out there, and the perception is that the Internet has increased the number of people who think they’re writers. There are also fewer publishers accepting unagented submissions . Many established, well-known publishers are either cutting staff numbers or shutting down entirely But unlike the lottery, there are things you can do to improve your odds and we’ll get to them in a bit.
  • No, but it’s broken and the people entrenched in the way things have been done for the past 50 years don’t want to fix it. (Many of them are now without jobs.) Parallels to what happened to the music industry 10 years ago pry the CD from its dead fingers DRM and the fear of piracy .
  • POD technology means lower overhead for publishers = cheaper books, but what about the publishers still footing the bill on inventory, printing, and returns
  • Can&apos;t find the book you want in the bookstore? Just print it out...
  • Or just download it the e-reader of your choice. Kindle, Nook, iPad are making the printed book less necessary Instantaneous Less paper usage
  • Big chains on the way out? Amazon the now and future king? The (re) rise of the independent bookstore? Return to local?
  • Outbound to inbound marketing Seth Godin Lecture - Tribes “ Find readers for your writers not writers for your readers”
  • Marketing platform vs. content quality? The bandwagon problem.
  • The democratization of publishing: Is this a good thing? Independent Publishers: A closer connection to readers Then new literary agent?
  • Less marketing and publicity for authors More work for authors? Less editing help Submissions must be top quality More freelance editors
  • If you’d like to sell your writing and have more than your family and friends reading it, then you need to start thinking like a business owner .
  • Most articles promoting self-publishing as the savior of publishing can only site Amanda Hockings and John Locke as success stories, and both took book contracts from traditional publishers. Both also had a strong backlist.
  • Trends – What’s the position in the market place? Competitors/Similar Titles Customers (Potential Publishers/Agents) Marketing Strategy Finances (how much are you willing to invest?)
  • Publisher Listings : Writer’s Market, Literary Marketplace, Duotrope Plenty of resources at your disposal but it takes a lot of TIME! Visit the publisher’s websites . Not only can you study their submission guidelines, the quality of the website can clue you in on what to expect when they publish your book. Keep an eye out for fees. Are they self-publishing companies? Do they charge reader’s fees or editing fees in order to get published? If it’s an agent, are they a member of AAR (Association of Author Representatives)?
  • Publisher Listings : Writer’s Market, Literary Marketplace, Duotrope Plenty of resources at your disposal but it takes a lot of TIME! Visit the publisher’s websites . Not only can you study their submission guidelines, the quality of the website can clue you in on what to expect when they publish your book. Keep an eye out for fees. Are they self-publishing companies? Do they charge reader’s fees or editing fees in order to get published? If it’s an agent, are they a member of AAR (Association of Author Representatives)?
  • Any sound business plan requires you to get into the head of your customer , to research the demographic
  • That means “ Don’t call and ask if they got your MS or what they thought of it!” Call only a month after the time their sub guidelines say it will take them to get back with you
  • Make it as easy as possible for them to determine what’s in the envelope Don’t submit to them if they don’t publish your kind of material – wasting everyone’s time.
  • Get friends and people you trust to give you honest critiques – beware of excessive praise Hire an editor – lots of them available now. Why? The state of the industry is now dictating that editors spend less time editing and more time on selling Even if you have a good idea if you have grammatical errors in your submission (including the cover letter), you’ll go straight into the reject pile.
  • Are you an introvert? Get out there an challenge yourself. Portfolio: publish short stories in lit mags for example.
  • Rejoice ! But then get a hold of yourself Get an agent or lawyer onboard (an agent should be easier to find when a contract exists) Familiarize yourself with contracts Make sure you’re not giving up too many of your rights, especially electronic rights Make sure the copyright reverts to you when the book goes out of print. Be willing to roll up your sleeves Listen to your editor , but don’t give in on the things that really matter
  • Book Expo – Vanity press section was large and always empty.
  • Publishers lower their manufacturing cost by printing books in the thousands (commonly 5,000 – 7,500) Can you make that kind of investment? Again, to come up with your price point, refer to your competitor research.
  • If I were self-publishing, I&apos;d start with e-books to gauge consumer interest … and cut costs.
  • Thank Mari and Margaret What DIY is What Pubmission is. What Bull&apos;s Eye is Introductions Who you are What you write Publishing goals?
  • Getting published in the age of ebooks

    1. 1. Getting Published in the Age of E-Books Presented by Wolf Hoelscher
    2. 2. Taking Your Chances with Publishing <ul><li>What are your chances of getting published (and making money)? </li></ul><ul><li>Playing the lottery... </li></ul><ul><li>Can you improve your odds? </li></ul>
    3. 3. Is the Publishing Industry Doomed? <ul><li>Biggest transitional stage since the invention of moveable type. </li></ul><ul><li>The music industry: lesson learned? </li></ul><ul><li>What factors are now affecting the publishing industry? </li></ul>
    4. 4. Factors Affecting the Industry: <ul><li>Digital Innovation </li></ul><ul><ul><li>POD Technology </li></ul></ul>
    5. 5. Factors Affecting the Industry: <ul><li>Digital Innovation </li></ul><ul><ul><li>The Espresso Book Machine </li></ul></ul>
    6. 6. Factors Affecting the Industry: <ul><li>Digital Innovation </li></ul><ul><ul><li>E-Readers </li></ul></ul>
    7. 7. Factors Affecting the Industry: <ul><li>Changes in bookselling. </li></ul>
    8. 8. Factors Affecting the Industry: <ul><li>Marketing shifts </li></ul><ul><ul><li>Outbound to inbound marketing </li></ul></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><li>Decline in ad sales </li></ul></ul><ul><ul><li>Less emphasis on books in newspapers. </li></ul></ul>
    9. 9. Factors Affecting the Industry: <ul><li>Stale content </li></ul><ul><ul><li>Too many filters </li></ul></ul><ul><ul><li>Unagented materials not allowed – frustrates writers </li></ul></ul><ul><ul><li>Same authors, same types of books (more vampires, anyone?) </li></ul></ul>
    10. 10. Factors Affecting the Industry: <ul><li>The rise of self-publishing and the independent/local publisher </li></ul>
    11. 11. Factors Affecting the Industry: <ul><li>The rise of self-publishing and the independent/local publisher </li></ul><ul><li>Staffing cuts </li></ul>
    12. 12. To Self-Publish or not to Self-Publish?
    13. 13. Traditional vs. Self Publishing? <ul><li>Determine your goals first. </li></ul><ul><li>Are you: </li></ul><ul><ul><li>writing for yourself? </li></ul></ul><ul><ul><li>writing to make money? </li></ul></ul><ul><ul><li>both? </li></ul></ul>
    14. 14. Traditional vs. Self Publishing? <ul><li>Weigh the risk: </li></ul><ul><ul><li>Traditional: Publisher assumes much of the financial risk. </li></ul></ul><ul><ul><ul><li>Offers a percentage of sales or flat fee for your work </li></ul></ul></ul><ul><ul><ul><li>Owns some or all of the rights (for a limited time). </li></ul></ul></ul><ul><ul><li>Self-publishing: The risk is yours. </li></ul></ul><ul><ul><ul><li>Printing a book can run $6,000 - $8,000 easy. </li></ul></ul></ul><ul><ul><ul><li>E-books cost less to produce (but sell for less with fewer potential readers – for now). </li></ul></ul></ul>
    15. 15. Pros & Cons Traditional <ul><li>Pros: </li></ul><ul><ul><li>Less financial risk. </li></ul></ul><ul><ul><li>A team to support you. </li></ul></ul><ul><ul><li>Editorial, Design, Marketing, Sales help. </li></ul></ul><ul><ul><li>Possible distribution outlets = bookstore availability. </li></ul></ul><ul><ul><li>Reviewers who take you seriously. </li></ul></ul><ul><ul><li>More time to focus on writing. </li></ul></ul>
    16. 16. Pros & Cons Traditional <ul><li>Cons: </li></ul><ul><ul><li>Less control </li></ul></ul><ul><ul><ul><li>Titles, editorial approach, cover design, marketing, etc. </li></ul></ul></ul><ul><ul><li>Securing a contract from a reputable publisher is time-consuming and not guaranteed. </li></ul></ul><ul><ul><li>Less money? </li></ul></ul><ul><ul><ul><li>Advances, royalties, and flat flees are small on average. </li></ul></ul></ul><ul><ul><li>Rights transferred to publisher. </li></ul></ul>
    17. 17. Pros & Cons Self-Publishing <ul><li>Pros: </li></ul><ul><ul><li>More control. </li></ul></ul><ul><ul><li>No contract required. </li></ul></ul><ul><ul><li>You own all the rights. </li></ul></ul><ul><ul><li>The e-book model is affordable. </li></ul></ul><ul><ul><li>Free marketing tools (social media) are available. </li></ul></ul><ul><ul><li>The profits are yours. </li></ul></ul>
    18. 18. Pros & Cons Self-Publishing <ul><li>Cons: </li></ul><ul><ul><li>The financial risk is all yours. </li></ul></ul><ul><ul><li>Success depends on your business prowess and publishing knowledge. </li></ul></ul><ul><ul><li>You'll need a book team (editors, designers, etc.). </li></ul></ul><ul><ul><li>Bookstore distribution is difficult (especially for a one-book author). </li></ul></ul><ul><ul><li>Self-pub still carries a negative stigma. </li></ul></ul><ul><ul><li>Not enough success stories. </li></ul></ul><ul><ul><li>Less time to write! </li></ul></ul>
    19. 19. My Advice? <ul><li>Try the traditional route first, unless the book is part of a larger business plan (nonfiction book that complements your business or organization.) </li></ul><ul><li>If you're having no luck, but your core group of trustworthy readers is telling you they love it, then start writing a business plan. </li></ul>
    20. 20. Getting Published “Traditionally” <ul><li>Requires a strong submission package. </li></ul><ul><li>May require an agent. </li></ul><ul><li>A lengthy process. </li></ul><ul><li>Not for the weak of heart. </li></ul><ul><li>How do you handle rejection? </li></ul><ul><li>So how do we get started? </li></ul>
    21. 21. Have a book business plan <ul><li>Make a written document of: </li></ul><ul><ul><li>Trends </li></ul></ul><ul><ul><li>Competitors/Similar Titles </li></ul></ul><ul><ul><li>Customers (Potential Publishers/Agents) </li></ul></ul><ul><ul><li>Marketing Strategy </li></ul></ul><ul><ul><li>Finances (how much are you willing to invest?) </li></ul></ul>
    22. 22. Trends <ul><li>How do you find them? </li></ul><ul><ul><li>Read! </li></ul></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><ul><li>Use social media to your advantage. </li></ul></ul></ul><ul><ul><ul><li>Google Reader & Syndication Feeds </li></ul></ul></ul><ul><ul><ul><li>Publisher’s Lunch – what deals are being made? </li></ul></ul></ul><ul><ul><ul><li>Publisher's Weekly </li></ul></ul></ul><ul><ul><ul><li>Sign up for a Twitter account, follow hashtags (#) </li></ul></ul></ul><ul><ul><ul><li>Start a blog and solicit comments. </li></ul></ul></ul><ul><ul><ul><li>Ask questions: LinkedIn & Quora </li></ul></ul></ul>
    23. 23. The Competition <ul><li>Use Amazon, Barnes & Noble online to find similar titles. </li></ul><ul><li>Ask the advice of smaller bookstore owners: </li></ul><ul><ul><li>What's selling in your genre? </li></ul></ul><ul><ul><li>How are self-published titles fairing? </li></ul></ul>
    24. 24. Potential Publishers <ul><li>Make a list (even if you're considering self-publishing). </li></ul><ul><ul><li>Make use of bookstores </li></ul></ul><ul><ul><ul><li>What publishers are printing your competitors' titles? </li></ul></ul></ul><ul><ul><li>Publisher Listings (Writer's Market, e.g.) </li></ul></ul><ul><ul><li>Publisher websites (read their books) </li></ul></ul><ul><ul><li>Keep an eye out for publishing or editing fees. </li></ul></ul><ul><ul><li>Agents: Member of AAR? Reading fees? </li></ul></ul><ul><li>Ask yourself: How can my book help each publisher on my list? </li></ul>
    25. 25. Potential Publishers <ul><li>Ask yourself: How can my book help each publisher on my list? </li></ul>
    26. 26. Big vs. Small <ul><li>A big publisher is hard to land... </li></ul><ul><ul><li>Most always requires an agent </li></ul></ul><ul><ul><li>Acquisitions focus may prefer “Author Platform” to story and quality. </li></ul></ul><ul><ul><li>But advances, royalties, & promotional impact could be huge (I wouldn't turn down a Random House contract.) </li></ul></ul>
    27. 27. Big vs. Small <ul><li>Independent publishers... </li></ul><ul><ul><li>The future of publishing? </li></ul></ul><ul><ul><li>The new literary agents? </li></ul></ul><ul><ul><li>Better connection with readers? </li></ul></ul><ul><ul><li>More editing & marketing support? </li></ul></ul><ul><ul><li>More passion and devotion to story & quality? </li></ul></ul><ul><ul><li>A gateway to bigger & better things? </li></ul></ul>
    28. 28. Marketing Strategy <ul><li>Learn about the other side of the slush pile. </li></ul><ul><li>Get into the head of your customer: The acquisitions editor. </li></ul>
    29. 29. What’s it like to be an acquisitions editor? <ul><li>It's a constant juggling act: </li></ul><ul><ul><li>Responsibilities: </li></ul></ul><ul><ul><ul><li>Slush pile </li></ul></ul></ul><ul><ul><ul><li>Meeting deadlines </li></ul></ul></ul><ul><ul><ul><li>Working several years into the future </li></ul></ul></ul><ul><ul><ul><li>Following trends, sales </li></ul></ul></ul><ul><ul><ul><li>Creating budgets </li></ul></ul></ul><ul><ul><ul><li>Meeting publisher expectations (go out and find me something) </li></ul></ul></ul><ul><ul><ul><li>Attending trade shows and conferences </li></ul></ul></ul><ul><ul><ul><li>Keeping authors happy </li></ul></ul></ul><ul><ul><ul><li>Working with sales and marketing (selling books to them so they’ll sell your bo oks) </li></ul></ul></ul>
    30. 30. Takeaways <ul><li>Editors have limited time , especially now that many are operating with limited staff members and little support. </li></ul><ul><li>Don’t call. </li></ul>
    31. 31. Takeaways <ul><li>Editors have limited time , especially now that many are operating with limited staff members and little support. </li></ul><ul><li>Don’t call. </li></ul><ul><li>Follow their directions. </li></ul>
    32. 32. Takeaways <ul><li>Editors have limited time , especially now that many are operating with limited staff members and little support. </li></ul><ul><li>Don’t call. </li></ul><ul><li>Follow their directions. </li></ul><ul><li>Revise and polish. </li></ul>
    33. 33. Takeaways <ul><li>Editors have limited time , especially now that many are operating with limited staff members and little support. </li></ul><ul><li>Don’t call. </li></ul><ul><li>Follow their directions. </li></ul><ul><li>Revise and polish. </li></ul><ul><li>Share the marketing burden. </li></ul>
    34. 34. Share the Marketing Burden <ul><li>Welcome this! (More control for you) </li></ul><ul><li>Start a blog, build a social media fan base. </li></ul><ul><ul><li>Followers = potential customers to publishers. </li></ul></ul><ul><li>Participate in conversations related to your subject matter. </li></ul><ul><li>Become an expert. </li></ul><ul><li>Attend conferences & trade shows. </li></ul><ul><li>Build your portfolio. </li></ul>
    35. 35. Yippee! A Contract! (What now?) <ul><li>What Happens If They Offer a Contract? </li></ul><ul><ul><li>Rejoice! ( But then get a hold of yourself) </li></ul></ul><ul><ul><li>Get an agent or lawyer. </li></ul></ul><ul><ul><li>Be willing to roll up your sleeves. </li></ul></ul><ul><ul><li>Listen to your editor. </li></ul></ul><ul><ul><li>Learn about the publishing process... </li></ul></ul>
    36. 36. The Publishing Process <ul><li>It takes time. </li></ul><ul><ul><li>Could be 2 years or longer before your book hits the shelves. </li></ul></ul><ul><ul><li>Technology is speeding up this process. </li></ul></ul><ul><ul><li>E-books are much faster. </li></ul></ul><ul><ul><li>Always remember that that you’re very likely not the only author working with your editor (and you may work with several editors along the way). </li></ul></ul><ul><ul><li>Be flexible. </li></ul></ul><ul><ul><ul><li>Especially if you want another contract! </li></ul></ul></ul>
    37. 37. The Editing Process <ul><li>Stages </li></ul><ul><ul><li>Acquisitions </li></ul></ul><ul><ul><li>Substantive (or Developmental) </li></ul></ul><ul><ul><li>Mechanical (Copy Editing) </li></ul></ul><ul><ul><li>Proofreading </li></ul></ul>
    38. 38. Pre-Press Design <ul><li>Layout </li></ul><ul><li>Illustration </li></ul><ul><li>Photo shoots </li></ul><ul><li>Cover design </li></ul><ul><li>Lasers </li></ul>
    39. 39. Other Components <ul><li>Marketing </li></ul><ul><ul><li>Someone will write cover copy, sales & catalog copy. </li></ul></ul><ul><ul><li>Catalogs are a big time consumer for editors </li></ul></ul><ul><ul><li>Promotional & publicity tours </li></ul></ul><ul><ul><ul><li>Virtual book tours more common now </li></ul></ul></ul><ul><ul><li>Reviews </li></ul></ul><ul><li>Printing & Warehousing </li></ul><ul><ul><li>Could take 3 months or longer to reach warehouse. </li></ul></ul>
    40. 40. Where’s the money? <ul><li>This is not a business that will make you rich. </li></ul><ul><ul><li>Advances are usually in the $5,000 range. </li></ul></ul><ul><ul><li>Royalties = 8-12% generally </li></ul></ul><ul><ul><ul><li>Will you get royalties or a flat fee? </li></ul></ul></ul><ul><ul><ul><li>Why So Little? </li></ul></ul></ul><ul><ul><ul><ul><li>Limited shelf life and space = 1 – 2 years in print. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>2 nd life in digital form? </li></ul></ul></ul></ul><ul><ul><li>Costs of production, printing, and overhead. </li></ul></ul><ul><ul><li>Substantial risk. </li></ul></ul><ul><ul><li>Cost of bookstore returns. </li></ul></ul>
    41. 41. Get Out and Push! <ul><li>You do have some control... </li></ul><ul><li>Book signings. </li></ul><ul><li>Give away copies to libraries, book clubs, local papers. </li></ul><ul><li>Word of mouth is important for first-time authors. </li></ul>
    42. 42. Self-Publishing <ul><li>Don't go it alone! </li></ul><ul><li>Seek help first... </li></ul><ul><ul><li>Form your own team. </li></ul></ul><ul><ul><li>Surround yourself with quality editors, designers, and sales people. </li></ul></ul><ul><ul><li>Beware of Self-Publishing/Vanity Presses </li></ul></ul><ul><ul><li>Solicit info from other self-published authors. </li></ul></ul><ul><ul><li>Attend trade shows </li></ul></ul>
    43. 43. Self-Publishing Tools <ul><li>Lulu </li></ul><ul><ul><li>Offers a wide variety of publishing services and resources including tutorials. </li></ul></ul><ul><ul><li>Don't believe their “Self Publish for Free” slogan. </li></ul></ul><ul><ul><li>3-month marketing package = $10,000 </li></ul></ul><ul><ul><li>Look at the prices of paperbacks featured on their home page. Would you buy these books? </li></ul></ul><ul><ul><li>Retail $ in Bookstores= 8 x Manufacturing Cost </li></ul></ul><ul><ul><li>What's the perceived value of your book? </li></ul></ul>
    44. 44. CreateSpace <ul><li>An Amazon company </li></ul><ul><li>Print on Demand (PoD) </li></ul><ul><li>“ You own the copyright” </li></ul><ul><li>Amazon takes a percentage of each sale along with fixed charged dependent on page count. </li></ul>
    45. 45. Kindle Direct Publishing (KDP) <ul><li>For e-books sold on the Kindle (largest reach for e-books). </li></ul><ul><ul><li>Electronic books are now outselling printed books on Amazon.com </li></ul></ul><ul><li>“ upload and convert your final draft from several formats” </li></ul><ul><ul><li>Word document (.doc file) is preferred. </li></ul></ul><ul><li>Publishing is free. </li></ul><ul><ul><li>70% and 35% royalty options (dependent on list price). </li></ul></ul>
    46. 46. Kindle Direct Publishing (KDP) <ul><li>Be specific in the keywords you choose. </li></ul><ul><li>Limit formatting in your original Word doc. </li></ul><ul><ul><li>No. lists and bullets might not translate </li></ul></ul><ul><ul><li>Use page breaks between chapters </li></ul></ul><ul><ul><li>Images should be jpegs. </li></ul></ul><ul><li>Once published, should take 2-3 days to appear on Amazon. </li></ul>
    47. 47. Barnes & Noble PubIt! <ul><li>Uses the ePub format for viewing on the Nook. </li></ul><ul><li>Also features a free online conversion tool. </li></ul><ul><li>Royalty Rates </li></ul><ul><ul><li>65% for books priced between $2.99 and $9.99 </li></ul></ul><ul><ul><li>40% for books priced below below $2.98 or greater than $9.99 </li></ul></ul>
    48. 48. Smashwords <ul><li>Distribution to Apple (31 countries), Barnes & Noble, Sony, Kobo, Diesel, others </li></ul><ul><ul><li>Notice Amazon is not on the list </li></ul></ul><ul><li>85% royalty on Smashwords, 60% elsewhere. </li></ul><ul><li>80,000+ titles on the site. </li></ul><ul><li>Remember: You do your own marketing. </li></ul>
    49. 49. Final Thoughts <ul><li>Stay tuned - the industry is rapidly changing. </li></ul><ul><li>Remember that publishing is a team sport. </li></ul><ul><li>Covers: A picture is worth a thousand dollars. </li></ul><ul><li>Set up a blog/website now! </li></ul><ul><li>Surround yourself with readers who aren't afraid to tell you the hard truth. </li></ul><ul><li>Develop a thick skin. </li></ul><ul><li>Make a list of priorities. Where's writing on that list? </li></ul>
    50. 50. Thank You! <ul><li>Check out other workshop offerings from DIY Tech Geek at: </li></ul><ul><li>www.diytechgeek.com </li></ul><ul><li>For more publishing news & information sign up for our newsletter at: www.pubmission.com </li></ul><ul><li>or </li></ul><ul><li>Email me at [email_address] </li></ul>Follow me! Facebook: /Pubmission Twitter: @Pubmission Google+: Pubmission

    ×