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ReviewPro webinar

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ReviewPro webinar ReviewPro webinar Presentation Transcript

  • 1
  •  ReviewPro :Founded in 2008Idea that social media could be used to drive revenue growth by increasing their satisfactionThousands of hotel clients70 countries 2
  •  As reviews drives revenues, the social media has an impact on performance (occupancy/demand, pricing power, RevPAR), on purchase decision. The User Generated Content (UGC) then considered as the impact at point of purchase is so the relationship between QGI & revenue gains : 3
  •  1. UGC sites’ visit/review scores, 2. Impact of 1 ComScore reviews at online time of consumer panel purchase decision, UGC’ 3. Impact of IMPACT online 2 3 reputation Transactio Matched upon performance nal data data from from major research and performance. OTA reviewPro 4
  •  The revenue manager is the one responsible for. But he has to work in hand with other department to generate “optimal revenue management”. Then its all about the synergy of 3 main areas :“Demand creation” depending on marketing function,“Demand capture” part of sales domain,“Demand management” on revenue management. 5
  •  The new measurement to measure quality scores to revenue performance is the Quality Penetration Index (QPI). QPI =  Hotel global review indexCompetitor average global review index 6
  •  Because if ORM is well used, it permits:to improve the visibility of the company/brand,to get the customer perception about the company/brand,to highlight negative aspects of management and then get solution,to forecast the demand,to find optimal rates (pricing strategy),to maximize the revenue of any company. All that elements, put so the ORM as an important tool, the –future- key system for revenue maximization. 7
  •  With the online communication tools, management reputation starting to be one of the main element for companies strategy. Get an eye on reviews is the way to optimize as much the well going (in general term : image, revenue…) of any company. 8