Hermawan Kartajaya (MarkPlus,Inc) Presentation in Asean Blogger Festival

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Community from vertical to horizontal, from exlusive to inclusive, from individual to social. Blogger Community within

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Hermawan Kartajaya (MarkPlus,Inc) Presentation in Asean Blogger Festival

  1. 1. YWN: Into New ASEAN 2015The Thirteen Game Changers for Bloggers as MarketeersASEAN Blogger Festival Indonesia 2013Surakarta, 10-12 May 2013Hermawan KartajayaFounder and CEO of MarkPlus, Inc.President of World Marketing AssociationOne of the “50 Gurus Who Have Shaped the Future of Marketing”(CIM, UK 2003)
  2. 2. May 14PalembangArista HotelMay 16PadangGrand InnaMay 21SurabayaShangri-la HotelMay 28JogjaInna GarudaMay 30BandungHarris HotelJune 11MakassarSwissbel HotelJune 13JayapuraHorison HotelJune 20BanjarmasinMercure HotelJune 25SoloSunan HotelJune 04ManadoSintesa PeninsulaMay 02MedanAston HotelMay 07SemarangHorison HotelMay 23DenpasarAston HotelJuly 02PekanbaruIbis HotelJune 18BalikpapanNovotel HotelJune 27PontianakAston Hotel
  3. 3. WHY
  4. 4. G2G B2B P2PFollow me @hermawank www.the-marketeers.com
  5. 5. “Closed” ‘’Open”“Limited” “Unlimited”“Context” “Content”VSFollow me @hermawank www.the-marketeers.com
  6. 6. 123From Verticalto HorizontalFrom Exclusiveto InclusiveFrom Individualto SocialFollow me @hermawank www.the-marketeers.com
  7. 7. WHAT
  8. 8. #1 Netizen as Prime Mover#2 Youth vs Senior#3 Women vs MenFollow me @hermawank www.the-marketeers.com
  9. 9. Three Main Roles of Blogger:#1 Blogger as Publisher#2 Blogger as Editor#3 Blogger as MarketeerFollow me @hermawank www.the-marketeers.com
  10. 10. HOW
  11. 11. RethinkingASEANHermawan KartajayaUpcoming book: Rethinking ASEANFollow me @hermawank www.the-marketeers.com
  12. 12. PersianFollow me @hermawank www.the-marketeers.com
  13. 13. 01 CONNECTIVITY02 COMMUNITY03 CONFIRMATION04 CLARIFICATION05 CODIFICATION06 CO-CREATION07 CURRENCY“Beconnectedwithyourcustomers,competitorsandchangeagentsatreal-time”“Leveragethepowerofcommunity,bothonlineandoffline”“Donottarget,butconfirmtogetapprovalfromthecommunities”“Inviteyourcustomersandclarifyyourpositioning”“Differentiationshallbeauthentic,codifyyourDNA”“Givechancestoyourcustomerstoco-createyourproduct”“Pricingshallfollowthecurrencyparadigm”Follow me @hermawank www.the-marketeers.com
  14. 14. 08 COMMUNALACTIVATION09 CONVERSATION10 COMMERCIALISATION11 CHARACTER12 CARE13 COLLABORATION“Activateyourrelevantcommunitytobetherealchannel”“Createconversationwithyourcustomerstopromoteyourofferings”“Don’tsell,butcommercializeyourtruefriendshipwithcustomersforthegoodnessofbothsides”“Buildyourcharactertostrengthenyourbrand”“Delivercaretoyourcustomers,notonlyservice”“Collaboratewithanypartiestooptimizevaluecreation”Follow me @hermawank www.the-marketeers.com
  15. 15. Follow me @hermawank www.the-marketeers.com
  16. 16. Follow me @hermawank www.the-marketeers.com

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