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YouTube With Impact: YouTube for local business

YouTube With Impact: YouTube for local business



This is an introductory presentation on how to get the most out of having a YouTube presence.

This is an introductory presentation on how to get the most out of having a YouTube presence.



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    YouTube With Impact: YouTube for local business YouTube With Impact: YouTube for local business Presentation Transcript

    • YouTube With Impact YouTube For Local Business © 2011 Whizbang
    • If Facebook is where the masses meet, YouTube is where people like to watch. © 2011 Whizbang
    • Online Video Global Statistics
      • YouTube is now the 2 nd largest search engine.
      • Localized in 23 countries across 24 different languages.
      • As of June 2011, YouTube was the top U.S. online destination for video with 108,408 unique viewers for the month of June.
      • YouTube exceeds 2 billion views a day – nearly double the prime-time audience of all 3 major U.S. broadcast networks combined.
      • 24 hours of video uploaded every minute.
      • Average person spends 15 minutes a day on YouTube.
      © 2011 Whizbang http://nielsen.com/content/corporate/global/en.html http://www.poptent.net/ http://www.onlinemarketing-trends.com/2011/01/five-years-of-youtube-statistics-and.html
    • YouTube Fun Facts © 2011 Whizbang Source: http://www.onlinemarketing-trends.com/2011/01/five-years-of-youtube-statistics-and.html
    • YouTube Local Statistics
      • A local Google search of YouTubers reveals 40,500 subscribers in San Luis Obispo County. (About 15% of the population.)
      © 2011 Whizbang Source: site:youtube.com youtube.com/local business San Luis Obispo california.
    • So Why Use YouTube For Local Business?
      • Search engine optimization
      • Brand awareness
    • What Else Can YouTube Do?
      • Educate
      • Build a community
      • Promote products, events, etc.
      • Help lead generation and sales
      • Gain thought leadership
    • So Are You Ready For Your YouTube Close-up? © 2011 Whizbang
    • YouTube Basics Playlists Branded Background Profile Pic
    • YouTube Basics Subscribers Channel Comments Profile Friends Subscriptions
    • Building A YouTube Community
      • You can get started without uploading videos of your own.
      • Subscribing to other channels and posting comments on other videos is a way to increase your channel subscriptions. It is also acceptable to ask for a subscription (or “sub”) back, but don’t harass users if they don’t want to “sub” you.
      • When you upload, comment or favorite a video, it will show up in your friends’ and subscribers’ activity feed on their homepage and vice versa.
    • Building A YouTube Community
      • Friend request or subscribe to: anyone who posts content that is relevant to your industry, customers, people in your city or town, colleagues, vendors, competitors and other influential/popular YouTube channels.
      • On YouTube, the more friends and subscribers you have the more your content will be viewed.
      • If you’re lucky enough to have a video of yours go viral, building a community will go quickly and organically.
    • A Word About Viral Videos
      • First of all, you don’t make a viral video…a video GOES viral.
      • There are no guarantees your video will have that perfect viral chemistry. But you can certainly give it a try!
      Charlie Bit My Finger , which was uploaded on May 22, 2007, is a viral video that has received the most views of any user generated YouTube video, with over 300 million views. Source: http://en.wikipedia.org/wiki/YouTube
    • A Word About Viral Videos
      • Viral Video Elements for Success:
        • Keep it short
        • Focused
        • Hyper-relevant
        • Have an emotional trigger: funny, sexy, surprising, shocking, illuminating
        • It should start a conversation
        • And feature a cat or laughing baby 
      Dead Kitty , which was uploaded on Sept. 12, 2007 by one of our very own Whizbang employees, is an example of a viral video that paid off, too. With a total view count of 1,330,653 and an average of 50,000 new views every month, Google AdSense pays this YouTuber about $125 per month. With that, this kitty pays for her own cat food!
    • A Word About Making Videos
      • You don’t need a video to make a YouTube video.
        • YouTube offers numerous tools
        • Camtasia (PC and Mac) and Screenflow (Mac) software creates videos from screenshots or PowerPoint presentations
    • Getting The Most from Your YouTube Presence
      • Create videos that solve your audience’s needs
        • If you can blog it . You can vlog it.
      • Get your videos found
        • Use keywords in your title
        • Describe your video starting with your URL
        • Tag liberally
        • Put transcript in captions/subtitles
      • Brand your channel
      Source: http://www.socialmediaexaminer.com/8-ways-to-maximize-your-youtube-marketing-results/
    • Getting The Most from Your YouTube Presence
      • Use annotations
        • http://www.youtube.com/my_videos
      • Post a bulletin
      • Buy YouTube ads
      • Leverage other social channels
        • Facebook, Twitter, blog
      • Check your YouTube insights
        • Learn what resonates
      Source: http://www.socialmediaexaminer.com/8-ways-to-maximize-your-youtube-marketing-results/
    • Getting The Most from Your YouTube Presence
    • Don’t Forget Your Whizbang Marketing Fundamentals. © 2011 Whizbang
    • Whizbang 4c’s
      • Clarity
      • Consistency
      • Creativity
      • Commitment
      © 2011 Whizbang
    • Clarity
      • Clear budget
      • Clear marketing goal
      • Clear YouTube objective
      • Clear YouTube strategy
      • Clear target community
      • Clear metrics for success
      © 2011 Whizbang
    • YouTube Metrics
      • Website Traffic
      • Sales Leads
      • Video view count
      • Channel view count
      • # of Subscribers
      • # of Friends
      • Channel and video comments
      • YouTube Insights
    • Consistency
      • Consistent brand image
      • Consistent brand message/voice
      © 2011 Whizbang
    • How Often to Post a Video
      • Popular YouTuber’s such as Ray William Johnson and FreddieW post 1-2 times per week.
      • Posting often increases viewership and your subscriber count.
      • Thought leaders post often and have a large and growing following.
    • Creativity
      • Creativity with your videos.
        • Are your videos relevant, engaging, memorable and actionable?
      © 2011 Whizbang
    • Commitment
      • Commitment to YouTube success
        • Post regularly (give before you get)
        • Engage authentically
        • Measure often
        • Make adjustments
        • Rinse and repeat
      © 2011 Whizbang
    • Thank You!
      • We wish you great YouTube success.
      • Subscribe to our channel
      • http://www.youtube.com/whizbangideas
      © 2011 Whizbang