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YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
YouTube With Impact: YouTube for local business
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YouTube With Impact: YouTube for local business

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This is an introductory presentation on how to get the most out of having a YouTube presence.

This is an introductory presentation on how to get the most out of having a YouTube presence.

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  • 1.  
  • 2. YouTube With Impact YouTube For Local Business © 2011 Whizbang
  • 3. If Facebook is where the masses meet, YouTube is where people like to watch. © 2011 Whizbang
  • 4. Online Video Global Statistics <ul><li>YouTube is now the 2 nd largest search engine. </li></ul><ul><li>Localized in 23 countries across 24 different languages. </li></ul><ul><li>As of June 2011, YouTube was the top U.S. online destination for video with 108,408 unique viewers for the month of June. </li></ul><ul><li>YouTube exceeds 2 billion views a day – nearly double the prime-time audience of all 3 major U.S. broadcast networks combined. </li></ul><ul><li>24 hours of video uploaded every minute. </li></ul><ul><li>Average person spends 15 minutes a day on YouTube. </li></ul>© 2011 Whizbang http://nielsen.com/content/corporate/global/en.html http://www.poptent.net/ http://www.onlinemarketing-trends.com/2011/01/five-years-of-youtube-statistics-and.html
  • 5. YouTube Fun Facts © 2011 Whizbang Source: http://www.onlinemarketing-trends.com/2011/01/five-years-of-youtube-statistics-and.html
  • 6. YouTube Local Statistics <ul><li>A local Google search of YouTubers reveals 40,500 subscribers in San Luis Obispo County. (About 15% of the population.) </li></ul>© 2011 Whizbang Source: site:youtube.com youtube.com/local business San Luis Obispo california.
  • 7. So Why Use YouTube For Local Business? <ul><li>Search engine optimization </li></ul><ul><li>Brand awareness </li></ul>
  • 8. What Else Can YouTube Do? <ul><li>Educate </li></ul><ul><li>Build a community </li></ul><ul><li>Promote products, events, etc. </li></ul><ul><li>Help lead generation and sales </li></ul><ul><li>Gain thought leadership </li></ul>
  • 9. So Are You Ready For Your YouTube Close-up? © 2011 Whizbang
  • 10. YouTube Basics Playlists Branded Background Profile Pic
  • 11. YouTube Basics Subscribers Channel Comments Profile Friends Subscriptions
  • 12. Building A YouTube Community <ul><li>You can get started without uploading videos of your own. </li></ul><ul><li>Subscribing to other channels and posting comments on other videos is a way to increase your channel subscriptions. It is also acceptable to ask for a subscription (or “sub”) back, but don’t harass users if they don’t want to “sub” you. </li></ul><ul><li>When you upload, comment or favorite a video, it will show up in your friends’ and subscribers’ activity feed on their homepage and vice versa. </li></ul>
  • 13. Building A YouTube Community <ul><li>Friend request or subscribe to: anyone who posts content that is relevant to your industry, customers, people in your city or town, colleagues, vendors, competitors and other influential/popular YouTube channels. </li></ul><ul><li>On YouTube, the more friends and subscribers you have the more your content will be viewed. </li></ul><ul><li>If you’re lucky enough to have a video of yours go viral, building a community will go quickly and organically. </li></ul>
  • 14. A Word About Viral Videos <ul><li>First of all, you don’t make a viral video…a video GOES viral. </li></ul><ul><li>There are no guarantees your video will have that perfect viral chemistry. But you can certainly give it a try! </li></ul>Charlie Bit My Finger , which was uploaded on May 22, 2007, is a viral video that has received the most views of any user generated YouTube video, with over 300 million views. Source: http://en.wikipedia.org/wiki/YouTube
  • 15. A Word About Viral Videos <ul><li>Viral Video Elements for Success: </li></ul><ul><ul><li>Keep it short </li></ul></ul><ul><ul><li>Focused </li></ul></ul><ul><ul><li>Hyper-relevant </li></ul></ul><ul><ul><li>Have an emotional trigger: funny, sexy, surprising, shocking, illuminating </li></ul></ul><ul><ul><li>It should start a conversation </li></ul></ul><ul><ul><li>And feature a cat or laughing baby  </li></ul></ul>Dead Kitty , which was uploaded on Sept. 12, 2007 by one of our very own Whizbang employees, is an example of a viral video that paid off, too. With a total view count of 1,330,653 and an average of 50,000 new views every month, Google AdSense pays this YouTuber about $125 per month. With that, this kitty pays for her own cat food!
  • 16. A Word About Making Videos <ul><li>You don’t need a video to make a YouTube video. </li></ul><ul><ul><li>YouTube offers numerous tools </li></ul></ul><ul><ul><li>Camtasia (PC and Mac) and Screenflow (Mac) software creates videos from screenshots or PowerPoint presentations </li></ul></ul>
  • 17. Getting The Most from Your YouTube Presence <ul><li>Create videos that solve your audience’s needs </li></ul><ul><ul><li>If you can blog it . You can vlog it. </li></ul></ul><ul><li>Get your videos found </li></ul><ul><ul><li>Use keywords in your title </li></ul></ul><ul><ul><li>Describe your video starting with your URL </li></ul></ul><ul><ul><li>Tag liberally </li></ul></ul><ul><ul><li>Put transcript in captions/subtitles </li></ul></ul><ul><li>Brand your channel </li></ul>Source: http://www.socialmediaexaminer.com/8-ways-to-maximize-your-youtube-marketing-results/
  • 18. Getting The Most from Your YouTube Presence <ul><li>Use annotations </li></ul><ul><ul><li>http://www.youtube.com/my_videos </li></ul></ul><ul><li>Post a bulletin </li></ul><ul><li>Buy YouTube ads </li></ul><ul><li>Leverage other social channels </li></ul><ul><ul><li>Facebook, Twitter, blog </li></ul></ul><ul><li>Check your YouTube insights </li></ul><ul><ul><li>Learn what resonates </li></ul></ul>Source: http://www.socialmediaexaminer.com/8-ways-to-maximize-your-youtube-marketing-results/
  • 19. Getting The Most from Your YouTube Presence
  • 20. Don’t Forget Your Whizbang Marketing Fundamentals. © 2011 Whizbang
  • 21. Whizbang 4c’s <ul><li>Clarity </li></ul><ul><li>Consistency </li></ul><ul><li>Creativity </li></ul><ul><li>Commitment </li></ul>© 2011 Whizbang
  • 22. Clarity <ul><li>Clear budget </li></ul><ul><li>Clear marketing goal </li></ul><ul><li>Clear YouTube objective </li></ul><ul><li>Clear YouTube strategy </li></ul><ul><li>Clear target community </li></ul><ul><li>Clear metrics for success </li></ul>© 2011 Whizbang
  • 23. YouTube Metrics <ul><li>Website Traffic </li></ul><ul><li>Sales Leads </li></ul><ul><li>Video view count </li></ul><ul><li>Channel view count </li></ul><ul><li># of Subscribers </li></ul><ul><li># of Friends </li></ul><ul><li>Channel and video comments </li></ul><ul><li>YouTube Insights </li></ul>
  • 24. Consistency <ul><li>Consistent brand image </li></ul><ul><li>Consistent brand message/voice </li></ul>© 2011 Whizbang
  • 25. How Often to Post a Video <ul><li>Popular YouTuber’s such as Ray William Johnson and FreddieW post 1-2 times per week. </li></ul><ul><li>Posting often increases viewership and your subscriber count. </li></ul><ul><li>Thought leaders post often and have a large and growing following. </li></ul>
  • 26. Creativity <ul><li>Creativity with your videos. </li></ul><ul><ul><li>Are your videos relevant, engaging, memorable and actionable? </li></ul></ul>© 2011 Whizbang
  • 27. Commitment <ul><li>Commitment to YouTube success </li></ul><ul><ul><li>Post regularly (give before you get) </li></ul></ul><ul><ul><li>Engage authentically </li></ul></ul><ul><ul><li>Measure often </li></ul></ul><ul><ul><li>Make adjustments </li></ul></ul><ul><ul><li>Rinse and repeat </li></ul></ul>© 2011 Whizbang
  • 28. Thank You! <ul><li>We wish you great YouTube success. </li></ul><ul><li>Subscribe to our channel </li></ul><ul><li>http://www.youtube.com/whizbangideas </li></ul>© 2011 Whizbang

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