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What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
What's the Deal with Facebook Deals?
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What's the Deal with Facebook Deals?

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Learn how to use Facebook deals to increase traffic to your store and increase sales. This slideshare is geared for the local San Luis Obispo businesses.

Learn how to use Facebook deals to increase traffic to your store and increase sales. This slideshare is geared for the local San Luis Obispo businesses.

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  • 1.  
  • 2. What’s the Deal With Facebook Deals? © 2011 Whizbang
  • 3. The Explosion Of Deal Platforms <ul><li>National </li></ul><ul><li>Groupon </li></ul><ul><ul><li>Started in 2008 </li></ul></ul><ul><ul><li>50+ million subscribers </li></ul></ul><ul><li>Living Social </li></ul><ul><ul><li>Started in 2009 </li></ul></ul><ul><ul><li>6.4 million users </li></ul></ul><ul><li>Google Offers (in Beta) </li></ul>© 2011 Whizbang
  • 4. The Explosion Of Deal Platforms <ul><li>Local </li></ul><ul><li>Bazomb </li></ul><ul><li>Findnsave </li></ul><ul><li>Central Coast Deals </li></ul><ul><li>Dealsaver </li></ul>© 2011 Whizbang
  • 5. Why? <ul><li>Induce trial </li></ul><ul><li>Reward customer loyalty </li></ul><ul><li>Reduce inventory </li></ul><ul><li>Increase business </li></ul><ul><li>Rx for the economy </li></ul>© 2011 Whizbang
  • 6. What About Facebook Deals? <ul><li>Most underutilized tool on Facebook </li></ul><ul><li>Super easy to implement </li></ul><ul><li>No fees </li></ul><ul><li>Spread virally taking advantage of local word of mouth </li></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Share </li></ul></ul>© 2011 Whizbang
  • 7. Ready To Deal On Facebook? © 2011 Whizbang
  • 8. First You Need a Place Page
  • 9. Claiming Your Place Page <ul><li>Check to see if you already have a place page. </li></ul><ul><li>Facebook automatically creates a place page if someone checks into your business. Or you type in your address when setting up your Facebook Page. </li></ul>
  • 10. Claiming Your Place Page
  • 11. Deleting Duplicate Places © 2011 Recipe
  • 12. Claiming Your Place Page <ul><li>Access via mobile device touch.facebook.com or Facebook App for iPhone, BlackBerry, Android, HP webOS or Windows Phone 7 </li></ul>visual from yousaytoo.com © 2011 Whizbang
  • 13. A Word About Facebook Mobile Users <ul><li>250M+ active users access Facebook via mobile. </li></ul><ul><li>Twice as active </li></ul><ul><li>Embrace Places and Deals </li></ul>https://www.facebook.com/press/info.php?statistics , photo: bizsolutionsgroup.biz © 2011 Whizbang
  • 14. Why Facebook Users Check-In <ul><li>Share where you are </li></ul><ul><li>Connect with friends nearby </li></ul><ul><li>Find deals near you </li></ul>Source: Facebook deals guide for business
  • 15. You Got Your Place. Now Set Up Your Deal. © 2011 Whizbang
  • 16. Set Up Deals Tab <ul><li>Click edit page. Click deals in admin. </li></ul>© 2011 Whizbang
  • 17. Choose From Four Deal Types © 2011 Whizbang
  • 18. Create Your Offer © 2011 Whizbang
  • 19. Create Your Offer © 2011 Whizbang
  • 20. Wait Two Days For Facebook Approval © 2011 Whizbang
  • 21. Individual Deal Example Source: Facebook deals guide for business © 2011 Whizbang
  • 22. Loyalty Deal Example Source: Facebook deals guide for business © 2011 Whizbang
  • 23. Friend Deal Example Source: Facebook deals guide for business © 2011 Whizbang
  • 24. Charity Deal Example Source: Facebook deals guide for business © 2011 Whizbang
  • 25. How Users Claim Deals <ul><li>On Facebook mobile, tap Places > look for yellow or green deal tickets > check in! </li></ul>© 2011 Whizbang
  • 26. The Art Of The Facebook Deal <ul><li>Add value – 10-50% discount or free gift with purchase </li></ul><ul><li>Simple language - “Buy one, get one free” or “Free Lemonade with check-in” </li></ul><ul><li>Avoid the Kohl’s syndrome - if you are always running a sale then it’s not a sale. </li></ul>© 2011 Whizbang
  • 27. More About Deals <ul><li>http://www.facebook.com/deals/checkin </li></ul>© 2011 Whizbang
  • 28. You Got Your Deal. Now What? © 2011 Whizbang
  • 29. Prepare For The Deal <ul><li>Prepare your staff </li></ul><ul><ul><li>Give them plenty of warning in advance </li></ul></ul><ul><li>Prepare for the unexpected </li></ul><ul><ul><li>i.e. what happens if the deal runs out? </li></ul></ul><ul><li>Prepare yourself </li></ul><ul><ul><li>Test out the deal </li></ul></ul>© 2011 Whizbang
  • 30. Promoting Your Deal <ul><li>Online </li></ul><ul><ul><li>Facebook Page </li></ul></ul><ul><ul><li>Facebook ads </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Email signature </li></ul></ul><ul><ul><li>Blog posts </li></ul></ul><ul><ul><li>Foursquare </li></ul></ul><ul><ul><li>Gowalla </li></ul></ul><ul><ul><li>Yelp </li></ul></ul>© 2011 Whizbang
  • 31. Speaking of Foursquare <ul><li>http://apps.facebook.com/placewidget/ </li></ul>© 2011 Whizbang
  • 32. Promoting Your Deal <ul><li>Offline </li></ul><ul><ul><li>Window clings </li></ul></ul><ul><ul><li>Table tents </li></ul></ul><ul><ul><li>Counter cards </li></ul></ul><ul><ul><li>Belly bands </li></ul></ul><ul><ul><li>Receipts </li></ul></ul><ul><ul><li>Buttons </li></ul></ul>© 2011 Whizbang
  • 33. Measuring Your Deal <ul><li>Facebook Insights </li></ul><ul><li>Receipts </li></ul><ul><li>Customer feedback </li></ul><ul><li>Employee feedback </li></ul>© 2011 Whizbang
  • 34. Something To Consider <ul><li>Don’t deal yourself out of business </li></ul>© 2011 Whizbang
  • 35. Don’t Forget Your Whizbang Marketing Fundamentals. © 2011 Whizbang
  • 36. Whizbang 4c’s <ul><li>Clarity </li></ul><ul><li>Consistency </li></ul><ul><li>Creativity </li></ul><ul><li>Commitment </li></ul>© 2011 Whizbang
  • 37. 1. Clarity <ul><li>Clear budget </li></ul><ul><li>Clear marketing goal </li></ul><ul><li>Clear promotion objective </li></ul><ul><li>Clear promotion strategy </li></ul><ul><li>Clear target audience </li></ul><ul><li>Clear metrics for success </li></ul>© 2011 Whizbang
  • 38. 2. Consistency <ul><li>Consistent brand image </li></ul><ul><li>Consistent brand message </li></ul>© 2011 Whizbang
  • 39. 3. Creativity <ul><li>Creativity with your promotion </li></ul><ul><ul><li>Is your promotion relevant, engaging, memorable and actionable? </li></ul></ul>© 2011 Whizbang
  • 40. 4. Commitment <ul><li>Commitment to promotion’s success </li></ul><ul><ul><li>Follow through </li></ul></ul><ul><ul><li>Fulfillment </li></ul></ul>© 2011 Whizbang
  • 41. Thank You! <ul><li>We wish you great success. </li></ul>© 2011 Whizbang

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