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Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
Twitter for local business
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Twitter for local business

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  • 1.  
  • 2. Twitter With Impact Twitter For Local Business © 2011 Whizbang
  • 3. If Facebook is where the masses meet, Twitter is where the cool people meet. © 2011 Whizbang
  • 4. Twitter Global Statistics
    • The 1st tweet was sent March 21 st , 2006 by Twitter creator Jack Dorsey
    • An average of 460,000 new Twitter accounts are created every day
    • Twitter users average 200 million tweets per day
    • Women follow 2% more people on Twitter & post 12% more tweets compared to men
    • 37% of active users on Twitter use their phone to tweet
    • Thursdays and Fridays are the most active days on Twitter (16% of tweet volume each)
    • Twitter ranks 9th in the world’s most popular sites
    © 2011 Whizbang http://www.marketinggum.com/twitter-statistics-2011-updated-stats/#ixzz1Ti6C6Fch
  • 5. Twitter Infographic © 2011 Whizbang Source: infographic from Digital Surgeons
  • 6. Twitter Local Statistics
    • San Luis Obispo County population: 273,200 in January 2010*
    • Number of SLO County Tweeters: approximately 1,970**
    • Less than 1%
    © 2011 Whizbang
    • ACTION for Healthy Communities — Community Assessment Report 2010
    • **http://www.twellow.com/twellowhood
  • 7. Twitter Local Statistics
    • San Luis Obispo - 800 tweeters
    • Central Coast – 280 tweeters
    • Santa Maria- 273 tweeters
    • Paso Robles - 256 tweeters
    • Atascadero -75 tweeters
    • Arroyo Grande – 79 tweeters
    © 2011 Whizbang
    • Morro Bay – 53 tweeters
    • Grover Beach – 46 tweeters
    • Templeton – 33 tweeters
    • Cambria – 30 tweeters
    • Nipomo – 25 tweeters
    • Cayucos – 17 tweeters
    • Creston – 3 tweeters
    Source: http://www.twellow.com/twellowhood
  • 8. So Why Use Twitter For Local Business?
    • Quickly share information
    • Build relationships with customers and key influencers
    • Monitor your business’ image
    Source: Hollis Thomases “Twitter Marketing: An Hour a Day”
  • 9. What Else Can Twitter Do?
    • Build brand awareness
    • Provide customer service
    • Build loyalty and retention
    • Promote products, events, etc.
    • Help lead generation and sales
    Source: Hollis Thomases “Twitter Marketing: An Hour a Day”
  • 10. What Else Can Twitter Do?
    • Provide instant updates and alerts
    • Get instant feedback
    • Conduct market research
    • Find employees
    • Gain thought leadership
    • Provide word of mouth marketing
    • Increase search visibility
    Source: Hollis Thomases “Twitter Marketing: An Hour a Day”
  • 11. So Are You Ready To Tweet? © 2011 Whizbang
  • 12. Twitter Musts Profile Area Trending Topics Search
  • 13. Twitter Musts Lists Who to follow Retweets
  • 14. Who to Follow
    • Follow anyone that can affect your business: media, competitors, customers, vendors, employees, trade associations
  • 15. Local Twitter Influencers http://tweet.grader.com/location
  • 16. Connecting With Local Tweeters
    • Search.twitter.com
    • http://www.twellow.com/twellowhood
    • http://tweet.grader.com
    • Advanced Twitter Search
    • https://twitter.com/search-advanced
    Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-customers/
  • 17. Connecting With Local Tweeters Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-customers/
  • 18. Searching Local Hashtags
    • Hashtags are a simple search tool. People follow hashtags for keywords, events and trending topics. i.e. #slotweeps,
    • #thingswelearnedontwitter
    Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-customers/
  • 19. Friend Or Follow
  • 20. Anatomy Of A Tweet Avatar Link @reply Retweet Handle
  • 21. Anatomy Of A Tweet Avatar Hashtag Mention Retweet Handle
  • 22. Building A Tweeting Relationship
    • Monitor
    • Retweet others
    • Shout out to others #FF or #FollowFriday
    • Mentions
    • Give recognition
    • Engage coversation- ask questions, add useful information
    • Introduce people
    • Take the conversation beyond twitter - tweetups
  • 23. Don’t Forget Your Whizbang Marketing Fundamentals © 2011 Whizbang
  • 24. Whizbang 4c’s
    • Clarity
    • Consistency
    • Creativity
    • Commitment
    © 2011 Whizbang
  • 25. Clarity
    • Clear budget
    • Clear marketing goal
    • Clear twitter objective
    • Clear twitter strategy
    • Clear target community
    • Clear metrics for success
    © 2011 Whizbang
  • 26. Twitter Metrics
    • Email subscriptions
    • Blog subscriptions
    • Sales Leads
    • Change in followers over time
    • Klout score
    • Traffic to website
    • Event registrations
  • 27. Twitter Tracking
    • URL Shorteners: bit.ly, owl.ly, etc.
    • Twitter Alerts: TweetBeep, Twilerts BackTweets
    • Twitter Analytics: Twitalyzer, Klout
  • 28. Consistency
    • Consistent brand image
    • Consistent brand message/voice
    © 2011 Whizbang
  • 29. How Often To Tweet
    • Find Your “Tweetspot"
      • News/Event: 1-4 tweets per hour
      • Updating and engaging: 1- 3 tweets per day
      • Monitor with HootSuite, TweetDeck
  • 30. Creativity
    • Creativity with your tweets
      • Are your tweets relevant, engaging, memorable and actionable?
      • Don’t put your Twitter on autopilot
    © 2011 Whizbang
  • 31. Commitment
    • Commitment to tweeting success
      • Post regularly (give before you get)
      • Engage authentically
      • Measure often
      • Make adjustments
      • Rinse and repeat
    © 2011 Whizbang
  • 32. Thank You!
    • We wish you great tweeting success.
    • Follow us @whizbangideas
    © 2011 Whizbang

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