Twitter With Impact Twitter For Local Business © 2011 Whizbang
If Facebook is where the masses meet, Twitter is where the cool people meet. © 2011 Whizbang
Twitter Global Statistics <ul><li>The 1st tweet was sent March 21 st , 2006 by Twitter creator Jack Dorsey </li></ul><ul><...
Twitter Infographic © 2011 Whizbang Source:  infographic from Digital Surgeons
Twitter Local Statistics <ul><li>San Luis Obispo County population:  273,200 in January 2010* </li></ul><ul><li>Number of ...
Twitter Local Statistics <ul><li>San Luis Obispo - 800 tweeters </li></ul><ul><li>Central Coast – 280 tweeters </li></ul><...
So Why Use Twitter For  Local Business? <ul><li>Quickly share information </li></ul><ul><li>Build relationships with custo...
What Else Can Twitter Do? <ul><li>Build brand awareness  </li></ul><ul><li>Provide customer service </li></ul><ul><li>Buil...
What Else Can Twitter Do? <ul><li>Provide instant updates and alerts </li></ul><ul><li>Get instant feedback </li></ul><ul>...
So Are You Ready To Tweet? © 2011 Whizbang
Twitter Musts Profile Area Trending Topics Search
Twitter Musts Lists Who to follow Retweets
Who to Follow <ul><li>Follow anyone that can affect your business: media, competitors, customers, vendors, employees, trad...
Local Twitter Influencers http://tweet.grader.com/location
Connecting With Local Tweeters <ul><li>Search.twitter.com </li></ul><ul><li>http://www.twellow.com/twellowhood </li></ul><...
Connecting With Local Tweeters Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-cust...
Searching Local Hashtags <ul><li>Hashtags are a simple search tool. People follow hashtags for keywords, events and trendi...
Friend Or Follow
Anatomy Of A Tweet Avatar Link @reply Retweet Handle
Anatomy Of A Tweet Avatar Hashtag Mention Retweet Handle
Building A Tweeting Relationship <ul><li>Monitor </li></ul><ul><li>Retweet others </li></ul><ul><li>Shout out to others #F...
Don’t Forget Your Whizbang Marketing Fundamentals © 2011 Whizbang
Whizbang 4c’s <ul><li>Clarity </li></ul><ul><li>Consistency </li></ul><ul><li>Creativity </li></ul><ul><li>Commitment </li...
Clarity <ul><li>Clear budget </li></ul><ul><li>Clear marketing goal </li></ul><ul><li>Clear twitter objective </li></ul><u...
Twitter Metrics <ul><li>Email subscriptions  </li></ul><ul><li>Blog subscriptions  </li></ul><ul><li>Sales Leads </li></ul...
Twitter Tracking <ul><li>URL Shorteners: bit.ly, owl.ly, etc.  </li></ul><ul><li>Twitter Alerts: TweetBeep, Twilerts BackT...
Consistency <ul><li>Consistent brand image </li></ul><ul><li>Consistent brand message/voice </li></ul>© 2011 Whizbang
How Often To Tweet  <ul><li>Find Your “Tweetspot&quot; </li></ul><ul><ul><li>News/Event: 1-4 tweets per hour </li></ul></u...
Creativity <ul><li>Creativity with your tweets </li></ul><ul><ul><li>Are your tweets relevant, engaging, memorable and act...
Commitment <ul><li>Commitment to tweeting success </li></ul><ul><ul><li>Post regularly  (give before you get) </li></ul></...
Thank You! <ul><li>We wish you great tweeting success. </li></ul><ul><li>Follow us @whizbangideas </li></ul>© 2011 Whizbang
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Twitter for local business

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Twitter for local business

  1. 2. Twitter With Impact Twitter For Local Business © 2011 Whizbang
  2. 3. If Facebook is where the masses meet, Twitter is where the cool people meet. © 2011 Whizbang
  3. 4. Twitter Global Statistics <ul><li>The 1st tweet was sent March 21 st , 2006 by Twitter creator Jack Dorsey </li></ul><ul><li>An average of 460,000 new Twitter accounts are created every day </li></ul><ul><li>Twitter users average 200 million tweets per day </li></ul><ul><li>Women follow 2% more people on Twitter & post 12% more tweets compared to men </li></ul><ul><li>37% of active users on Twitter use their phone to tweet </li></ul><ul><li>Thursdays and Fridays are the most active days on Twitter (16% of tweet volume each) </li></ul><ul><li>Twitter ranks 9th in the world’s most popular sites </li></ul>© 2011 Whizbang http://www.marketinggum.com/twitter-statistics-2011-updated-stats/#ixzz1Ti6C6Fch
  4. 5. Twitter Infographic © 2011 Whizbang Source: infographic from Digital Surgeons
  5. 6. Twitter Local Statistics <ul><li>San Luis Obispo County population: 273,200 in January 2010* </li></ul><ul><li>Number of SLO County Tweeters: approximately 1,970** </li></ul><ul><li>Less than 1% </li></ul>© 2011 Whizbang <ul><li>ACTION for Healthy Communities — Community Assessment Report 2010 </li></ul><ul><li>**http://www.twellow.com/twellowhood </li></ul>
  6. 7. Twitter Local Statistics <ul><li>San Luis Obispo - 800 tweeters </li></ul><ul><li>Central Coast – 280 tweeters </li></ul><ul><li>Santa Maria- 273 tweeters </li></ul><ul><li>Paso Robles - 256 tweeters </li></ul><ul><li>Atascadero -75 tweeters </li></ul><ul><li>Arroyo Grande – 79 tweeters </li></ul>© 2011 Whizbang <ul><li>Morro Bay – 53 tweeters </li></ul><ul><li>Grover Beach – 46 tweeters </li></ul><ul><li>Templeton – 33 tweeters </li></ul><ul><li>Cambria – 30 tweeters </li></ul><ul><li>Nipomo – 25 tweeters </li></ul><ul><li>Cayucos – 17 tweeters </li></ul><ul><li>Creston – 3 tweeters </li></ul>Source: http://www.twellow.com/twellowhood
  7. 8. So Why Use Twitter For Local Business? <ul><li>Quickly share information </li></ul><ul><li>Build relationships with customers and key influencers </li></ul><ul><li>Monitor your business’ image </li></ul>Source: Hollis Thomases “Twitter Marketing: An Hour a Day”
  8. 9. What Else Can Twitter Do? <ul><li>Build brand awareness </li></ul><ul><li>Provide customer service </li></ul><ul><li>Build loyalty and retention </li></ul><ul><li>Promote products, events, etc. </li></ul><ul><li>Help lead generation and sales </li></ul>Source: Hollis Thomases “Twitter Marketing: An Hour a Day”
  9. 10. What Else Can Twitter Do? <ul><li>Provide instant updates and alerts </li></ul><ul><li>Get instant feedback </li></ul><ul><li>Conduct market research </li></ul><ul><li>Find employees </li></ul><ul><li>Gain thought leadership </li></ul><ul><li>Provide word of mouth marketing </li></ul><ul><li>Increase search visibility </li></ul>Source: Hollis Thomases “Twitter Marketing: An Hour a Day”
  10. 11. So Are You Ready To Tweet? © 2011 Whizbang
  11. 12. Twitter Musts Profile Area Trending Topics Search
  12. 13. Twitter Musts Lists Who to follow Retweets
  13. 14. Who to Follow <ul><li>Follow anyone that can affect your business: media, competitors, customers, vendors, employees, trade associations </li></ul>
  14. 15. Local Twitter Influencers http://tweet.grader.com/location
  15. 16. Connecting With Local Tweeters <ul><li>Search.twitter.com </li></ul><ul><li>http://www.twellow.com/twellowhood </li></ul><ul><li>http://tweet.grader.com </li></ul><ul><li>Advanced Twitter Search </li></ul><ul><li>https://twitter.com/search-advanced </li></ul>Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-customers/
  16. 17. Connecting With Local Tweeters Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-customers/
  17. 18. Searching Local Hashtags <ul><li>Hashtags are a simple search tool. People follow hashtags for keywords, events and trending topics. i.e. #slotweeps, </li></ul><ul><li>#thingswelearnedontwitter </li></ul>Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-customers/
  18. 19. Friend Or Follow
  19. 20. Anatomy Of A Tweet Avatar Link @reply Retweet Handle
  20. 21. Anatomy Of A Tweet Avatar Hashtag Mention Retweet Handle
  21. 22. Building A Tweeting Relationship <ul><li>Monitor </li></ul><ul><li>Retweet others </li></ul><ul><li>Shout out to others #FF or #FollowFriday </li></ul><ul><li>Mentions </li></ul><ul><li>Give recognition </li></ul><ul><li>Engage coversation- ask questions, add useful information </li></ul><ul><li>Introduce people </li></ul><ul><li>Take the conversation beyond twitter - tweetups </li></ul>
  22. 23. Don’t Forget Your Whizbang Marketing Fundamentals © 2011 Whizbang
  23. 24. Whizbang 4c’s <ul><li>Clarity </li></ul><ul><li>Consistency </li></ul><ul><li>Creativity </li></ul><ul><li>Commitment </li></ul>© 2011 Whizbang
  24. 25. Clarity <ul><li>Clear budget </li></ul><ul><li>Clear marketing goal </li></ul><ul><li>Clear twitter objective </li></ul><ul><li>Clear twitter strategy </li></ul><ul><li>Clear target community </li></ul><ul><li>Clear metrics for success </li></ul>© 2011 Whizbang
  25. 26. Twitter Metrics <ul><li>Email subscriptions </li></ul><ul><li>Blog subscriptions </li></ul><ul><li>Sales Leads </li></ul><ul><li>Change in followers over time </li></ul><ul><li>Klout score </li></ul><ul><li>Traffic to website </li></ul><ul><li>Event registrations </li></ul>
  26. 27. Twitter Tracking <ul><li>URL Shorteners: bit.ly, owl.ly, etc. </li></ul><ul><li>Twitter Alerts: TweetBeep, Twilerts BackTweets </li></ul><ul><li>Twitter Analytics: Twitalyzer, Klout </li></ul>
  27. 28. Consistency <ul><li>Consistent brand image </li></ul><ul><li>Consistent brand message/voice </li></ul>© 2011 Whizbang
  28. 29. How Often To Tweet <ul><li>Find Your “Tweetspot&quot; </li></ul><ul><ul><li>News/Event: 1-4 tweets per hour </li></ul></ul><ul><ul><li>Updating and engaging: 1- 3 tweets per day </li></ul></ul><ul><ul><li>Monitor with HootSuite, TweetDeck </li></ul></ul>
  29. 30. Creativity <ul><li>Creativity with your tweets </li></ul><ul><ul><li>Are your tweets relevant, engaging, memorable and actionable? </li></ul></ul><ul><ul><li>Don’t put your Twitter on autopilot </li></ul></ul>© 2011 Whizbang
  30. 31. Commitment <ul><li>Commitment to tweeting success </li></ul><ul><ul><li>Post regularly (give before you get) </li></ul></ul><ul><ul><li>Engage authentically </li></ul></ul><ul><ul><li>Measure often </li></ul></ul><ul><ul><li>Make adjustments </li></ul></ul><ul><ul><li>Rinse and repeat </li></ul></ul>© 2011 Whizbang
  31. 32. Thank You! <ul><li>We wish you great tweeting success. </li></ul><ul><li>Follow us @whizbangideas </li></ul>© 2011 Whizbang
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