Twitter for local business
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Twitter for local business

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Twitter for local business Twitter for local business Presentation Transcript

  •  
  • Twitter With Impact Twitter For Local Business © 2011 Whizbang
  • If Facebook is where the masses meet, Twitter is where the cool people meet. © 2011 Whizbang
  • Twitter Global Statistics
    • The 1st tweet was sent March 21 st , 2006 by Twitter creator Jack Dorsey
    • An average of 460,000 new Twitter accounts are created every day
    • Twitter users average 200 million tweets per day
    • Women follow 2% more people on Twitter & post 12% more tweets compared to men
    • 37% of active users on Twitter use their phone to tweet
    • Thursdays and Fridays are the most active days on Twitter (16% of tweet volume each)
    • Twitter ranks 9th in the world’s most popular sites
    © 2011 Whizbang http://www.marketinggum.com/twitter-statistics-2011-updated-stats/#ixzz1Ti6C6Fch
  • Twitter Infographic © 2011 Whizbang Source: infographic from Digital Surgeons
  • Twitter Local Statistics
    • San Luis Obispo County population: 273,200 in January 2010*
    • Number of SLO County Tweeters: approximately 1,970**
    • Less than 1%
    © 2011 Whizbang
    • ACTION for Healthy Communities — Community Assessment Report 2010
    • **http://www.twellow.com/twellowhood
  • Twitter Local Statistics
    • San Luis Obispo - 800 tweeters
    • Central Coast – 280 tweeters
    • Santa Maria- 273 tweeters
    • Paso Robles - 256 tweeters
    • Atascadero -75 tweeters
    • Arroyo Grande – 79 tweeters
    © 2011 Whizbang
    • Morro Bay – 53 tweeters
    • Grover Beach – 46 tweeters
    • Templeton – 33 tweeters
    • Cambria – 30 tweeters
    • Nipomo – 25 tweeters
    • Cayucos – 17 tweeters
    • Creston – 3 tweeters
    Source: http://www.twellow.com/twellowhood
  • So Why Use Twitter For Local Business?
    • Quickly share information
    • Build relationships with customers and key influencers
    • Monitor your business’ image
    Source: Hollis Thomases “Twitter Marketing: An Hour a Day”
  • What Else Can Twitter Do?
    • Build brand awareness
    • Provide customer service
    • Build loyalty and retention
    • Promote products, events, etc.
    • Help lead generation and sales
    Source: Hollis Thomases “Twitter Marketing: An Hour a Day”
  • What Else Can Twitter Do?
    • Provide instant updates and alerts
    • Get instant feedback
    • Conduct market research
    • Find employees
    • Gain thought leadership
    • Provide word of mouth marketing
    • Increase search visibility
    Source: Hollis Thomases “Twitter Marketing: An Hour a Day”
  • So Are You Ready To Tweet? © 2011 Whizbang
  • Twitter Musts Profile Area Trending Topics Search
  • Twitter Musts Lists Who to follow Retweets
  • Who to Follow
    • Follow anyone that can affect your business: media, competitors, customers, vendors, employees, trade associations
  • Local Twitter Influencers http://tweet.grader.com/location
  • Connecting With Local Tweeters
    • Search.twitter.com
    • http://www.twellow.com/twellowhood
    • http://tweet.grader.com
    • Advanced Twitter Search
    • https://twitter.com/search-advanced
    Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-customers/
  • Connecting With Local Tweeters Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-customers/
  • Searching Local Hashtags
    • Hashtags are a simple search tool. People follow hashtags for keywords, events and trending topics. i.e. #slotweeps,
    • #thingswelearnedontwitter
    Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-customers/
  • Friend Or Follow
  • Anatomy Of A Tweet Avatar Link @reply Retweet Handle
  • Anatomy Of A Tweet Avatar Hashtag Mention Retweet Handle
  • Building A Tweeting Relationship
    • Monitor
    • Retweet others
    • Shout out to others #FF or #FollowFriday
    • Mentions
    • Give recognition
    • Engage coversation- ask questions, add useful information
    • Introduce people
    • Take the conversation beyond twitter - tweetups
  • Don’t Forget Your Whizbang Marketing Fundamentals © 2011 Whizbang
  • Whizbang 4c’s
    • Clarity
    • Consistency
    • Creativity
    • Commitment
    © 2011 Whizbang
  • Clarity
    • Clear budget
    • Clear marketing goal
    • Clear twitter objective
    • Clear twitter strategy
    • Clear target community
    • Clear metrics for success
    © 2011 Whizbang
  • Twitter Metrics
    • Email subscriptions
    • Blog subscriptions
    • Sales Leads
    • Change in followers over time
    • Klout score
    • Traffic to website
    • Event registrations
  • Twitter Tracking
    • URL Shorteners: bit.ly, owl.ly, etc.
    • Twitter Alerts: TweetBeep, Twilerts BackTweets
    • Twitter Analytics: Twitalyzer, Klout
  • Consistency
    • Consistent brand image
    • Consistent brand message/voice
    © 2011 Whizbang
  • How Often To Tweet
    • Find Your “Tweetspot"
      • News/Event: 1-4 tweets per hour
      • Updating and engaging: 1- 3 tweets per day
      • Monitor with HootSuite, TweetDeck
  • Creativity
    • Creativity with your tweets
      • Are your tweets relevant, engaging, memorable and actionable?
      • Don’t put your Twitter on autopilot
    © 2011 Whizbang
  • Commitment
    • Commitment to tweeting success
      • Post regularly (give before you get)
      • Engage authentically
      • Measure often
      • Make adjustments
      • Rinse and repeat
    © 2011 Whizbang
  • Thank You!
    • We wish you great tweeting success.
    • Follow us @whizbangideas
    © 2011 Whizbang