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Online Marketing And Facebook
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Online Marketing And Facebook

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This was a presentation given at Shopatron's client conference in 2011. It covers the basics of Facebook and how it fits into a brands online marketing strategy.

This was a presentation given at Shopatron's client conference in 2011. It covers the basics of Facebook and how it fits into a brands online marketing strategy.

Published in: Business, Technology

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Transcript

  • 1.  
  • 2. Facebook Stats Worldwide
    • #1 social network in the world (surpassing Google)
    • 600,000 million active users
    • 250 million people log in every day for an average of 55 minutes
    • 68% of U.S. Facebookers when polled said they were more likely to buy on a positive Facebook friend referral
  • 3.
    • “ The goal isn’t to be good at Facebook – The goal is to be good at business because of Facebook.”
    • – Jay Baer, author of Convince & Convert, one of the planet's most popular social media blogs
  • 4. Whizbang 4c’s
    • Clarity
    • Consistency
    • Creativity
    • Commitment
  • 5. 1. Clarity
    • Clear budget
    • Clear objective
      • Create awareness
      • Increase sales
      • Market research
      • Customer service
      • Drive traffic to website
      • Build your customer data list
      • Optimize other marketing efforts
    © 2011 Whizbang
  • 6. 1. Clarity
    • Clear Facebook strategy
      • Who is your target audience?
      • What do you want them to do?
      • How will you know that it is working?
        • Fans
        • Web traffic (google analytics)
        • Sales
        • Impressions
        • SMOR, Facebook insights, Swixhq, peoplebrowsr, socialbaker
    © 2011 Whizbang
  • 7. 2. Consistency
    • Consistent brand image
    • Consistent brand personality
    • Consistent posting presence
        • Hootesuite
        • Social oomph
        • Postling
        • Tweetdeck
    © 2011 Whizbang
  • 8. Facebook Fact:
    • 199 out of every 200 interactions (99.5%) come from the user’s wall (or newsfeeds).
    • This means that almost nobody is coming back to your fan page after they visit it the first time .
    • Source: Jeff Widman, CEO BrandGlue 2010
    © 2011 Whizbang
  • 9.  
  • 10. Facebook News Flash:
    • Not all your posts end up in your fans newsfeeds.
    © 2011 Whizbang
  • 11. Facebook Edge Rank © 2011 Whizbang
    • How often a user interacts with your Facebook fan page content.
    • The type of interaction, comments are weighted heavier than likes.
    • Content recency.
  • 12. It’s really a popularity contest So how do you become popular? © 2011 Whizbang
  • 13. 3. Creativity
    • Creativity with your content
      • Events
      • Videos
      • Photos
      • Import blog
      • Add custom content
      • Third party articles
      • Testimonials
      • Create experiences, MOTM, Expert Fridays
      • Follow 80/20 rule
    © 2011 Whizbang
  • 14. 3. Creativity
    • Creativity with your content
      • Ecommerce
    © 2011 Whizbang
  • 15. © 2011 Whizbang Slide from ChanelAdvisor.com webinar
  • 16. 3. Creativity
    • Creativity with your content
      • Promotion (contests, coupons and sweepstakes via wildfire)
      • Facebook deals (NEW!)
    © 2011 Whizbang
  • 17. 3. Creativity
    • Creativity with promoting your page
      • Invite your contacts
    © 2011 Whizbang
  • 18. Join Whizbang Facebook page Text: “Like Whizbangideas” to 32665 © 2011 Whizbang
  • 19. 3. Creativity
    • Creativity with promoting your page.
      • Give people lots of ways to like you
      • Open graph/Social plugins
      • Facebook Send button (NEW!)
    © 2011 Whizbang
  • 20. 3. Creativity
    • Why you should like the like button?
      • "Likers" are more active, clicking on 5.3 times more links to external sites than the typical Facebook user.
      • More than 250 million people engage with Facebook on external websites through the Like button or other social tools.
      • 18 of the top 25 U.S. retail sites, as ranked by comScore, use Facebook.
    © 2011 Whizbang Garneau
  • 21. 3. Creativity
    • Creativity with promoting your page
      • Facebook ads
    © 2011 Whizbang
  • 22. 3. Creativity
    • Facebook Ads
      • Hyper targeted
    © 2011 Whizbang
  • 23. 3. Creativity
    • Facebook Ads
      • Super affordable
    © 2011 Whizbang
  • 24. 3. Creativity
    • Facebook Ads
      • Completely measurable
    © 2011 Whizbang
  • 25. 4. Commitment
    • Commitment to Facebook success
      • Posting regularly
      • Engaging authentically
      • Measuring often
      • Making adjustments
      • Rinse and repeat
    © 2011 Whizbang
  • 26.
    • “ Don’t have a social presence if you won’t be present.”
    • – Anonymous
  • 27. Facebook Post Script
    • Facebook is just one tactic in your marketing toolbox
      • Think deep and wide engagement. Communicate across multiple channels.
        • Twitter
        • Linkedin
        • YouTube
        • Social Bookmarking
        • Podcasting
        • Website
        • Blog
        • Advertising
        • Public Relations
        • Email
    © 2011 Whizbang
  • 28. Facebook Post Post Script
    • Never feel like your late to the Facebook party. It’s always going and always changing.
    © 2011 Whizbang
  • 29. Thank You!
    • See you on Facebook
    • www.facebook.com/whizbangideas
    © 2011 Whizbang