Your SlideShare is downloading. ×
0
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Online Marketing And Facebook
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Online Marketing And Facebook

736

Published on

This was a presentation given at Shopatron's client conference in 2011. It covers the basics of Facebook and how it fits into a brands online marketing strategy.

This was a presentation given at Shopatron's client conference in 2011. It covers the basics of Facebook and how it fits into a brands online marketing strategy.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
736
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.  
  • 2. Facebook Stats Worldwide <ul><li>#1 social network in the world (surpassing Google) </li></ul><ul><li>600,000 million active users </li></ul><ul><li>250 million people log in every day for an average of 55 minutes </li></ul><ul><li>68% of U.S. Facebookers when polled said they were more likely to buy on a positive Facebook friend referral </li></ul>
  • 3. <ul><li>“ The goal isn’t to be good at Facebook – The goal is to be good at business because of Facebook.” </li></ul><ul><li>– Jay Baer, author of Convince &amp; Convert, one of the planet&apos;s most popular social media blogs </li></ul>
  • 4. Whizbang 4c’s <ul><li>Clarity </li></ul><ul><li>Consistency </li></ul><ul><li>Creativity </li></ul><ul><li>Commitment </li></ul>
  • 5. 1. Clarity <ul><li>Clear budget </li></ul><ul><li>Clear objective </li></ul><ul><ul><li>Create awareness </li></ul></ul><ul><ul><li>Increase sales </li></ul></ul><ul><ul><li>Market research </li></ul></ul><ul><ul><li>Customer service </li></ul></ul><ul><ul><li>Drive traffic to website </li></ul></ul><ul><ul><li>Build your customer data list </li></ul></ul><ul><ul><li>Optimize other marketing efforts </li></ul></ul>© 2011 Whizbang
  • 6. 1. Clarity <ul><li>Clear Facebook strategy </li></ul><ul><ul><li>Who is your target audience? </li></ul></ul><ul><ul><li>What do you want them to do? </li></ul></ul><ul><ul><li>How will you know that it is working? </li></ul></ul><ul><ul><ul><li>Fans </li></ul></ul></ul><ul><ul><ul><li>Web traffic (google analytics) </li></ul></ul></ul><ul><ul><ul><li>Sales </li></ul></ul></ul><ul><ul><ul><li>Impressions </li></ul></ul></ul><ul><ul><ul><li>SMOR, Facebook insights, Swixhq, peoplebrowsr, socialbaker </li></ul></ul></ul>© 2011 Whizbang
  • 7. 2. Consistency <ul><li>Consistent brand image </li></ul><ul><li>Consistent brand personality </li></ul><ul><li>Consistent posting presence </li></ul><ul><ul><ul><li>Hootesuite </li></ul></ul></ul><ul><ul><ul><li>Social oomph </li></ul></ul></ul><ul><ul><ul><li>Postling </li></ul></ul></ul><ul><ul><ul><li>Tweetdeck </li></ul></ul></ul>© 2011 Whizbang
  • 8. Facebook Fact: <ul><li>199 out of every 200 interactions (99.5%) come from the user’s wall (or newsfeeds). </li></ul><ul><li>This means that almost nobody is coming back to your fan page after they visit it the first time . </li></ul><ul><li>Source: Jeff Widman, CEO BrandGlue 2010 </li></ul>© 2011 Whizbang
  • 9. &nbsp;
  • 10. Facebook News Flash: <ul><li>Not all your posts end up in your fans newsfeeds. </li></ul>© 2011 Whizbang
  • 11. Facebook Edge Rank © 2011 Whizbang <ul><li>How often a user interacts with your Facebook fan page content. </li></ul><ul><li>The type of interaction, comments are weighted heavier than likes. </li></ul><ul><li>Content recency. </li></ul>
  • 12. It’s really a popularity contest So how do you become popular? © 2011 Whizbang
  • 13. 3. Creativity <ul><li>Creativity with your content </li></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Videos </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Import blog </li></ul></ul><ul><ul><li>Add custom content </li></ul></ul><ul><ul><li>Third party articles </li></ul></ul><ul><ul><li>Testimonials </li></ul></ul><ul><ul><li>Create experiences, MOTM, Expert Fridays </li></ul></ul><ul><ul><li>Follow 80/20 rule </li></ul></ul>© 2011 Whizbang
  • 14. 3. Creativity <ul><li>Creativity with your content </li></ul><ul><ul><li>Ecommerce </li></ul></ul>© 2011 Whizbang
  • 15. © 2011 Whizbang Slide from ChanelAdvisor.com webinar
  • 16. 3. Creativity <ul><li>Creativity with your content </li></ul><ul><ul><li>Promotion (contests, coupons and sweepstakes via wildfire) </li></ul></ul><ul><ul><li>Facebook deals (NEW!) </li></ul></ul>© 2011 Whizbang
  • 17. 3. Creativity <ul><li>Creativity with promoting your page </li></ul><ul><ul><li>Invite your contacts </li></ul></ul>© 2011 Whizbang
  • 18. Join Whizbang Facebook page Text: “Like Whizbangideas” to 32665 © 2011 Whizbang
  • 19. 3. Creativity <ul><li>Creativity with promoting your page. </li></ul><ul><ul><li>Give people lots of ways to like you </li></ul></ul><ul><ul><li>Open graph/Social plugins </li></ul></ul><ul><ul><li>Facebook Send button (NEW!) </li></ul></ul>© 2011 Whizbang
  • 20. 3. Creativity <ul><li>Why you should like the like button? </li></ul><ul><ul><li>&amp;quot;Likers&amp;quot; are more active, clicking on 5.3 times more links to external sites than the typical Facebook user. </li></ul></ul><ul><ul><li>More than 250 million people engage with Facebook on external websites through the Like button or other social tools. </li></ul></ul><ul><ul><li>18 of the top 25 U.S. retail sites, as ranked by comScore, use Facebook. </li></ul></ul>© 2011 Whizbang Garneau
  • 21. 3. Creativity <ul><li>Creativity with promoting your page </li></ul><ul><ul><li>Facebook ads </li></ul></ul>© 2011 Whizbang
  • 22. 3. Creativity <ul><li>Facebook Ads </li></ul><ul><ul><li>Hyper targeted </li></ul></ul>© 2011 Whizbang
  • 23. 3. Creativity <ul><li>Facebook Ads </li></ul><ul><ul><li>Super affordable </li></ul></ul>© 2011 Whizbang
  • 24. 3. Creativity <ul><li>Facebook Ads </li></ul><ul><ul><li>Completely measurable </li></ul></ul>© 2011 Whizbang
  • 25. 4. Commitment <ul><li>Commitment to Facebook success </li></ul><ul><ul><li>Posting regularly </li></ul></ul><ul><ul><li>Engaging authentically </li></ul></ul><ul><ul><li>Measuring often </li></ul></ul><ul><ul><li>Making adjustments </li></ul></ul><ul><ul><li>Rinse and repeat </li></ul></ul>© 2011 Whizbang
  • 26. <ul><li>“ Don’t have a social presence if you won’t be present.” </li></ul><ul><li>– Anonymous </li></ul>
  • 27. Facebook Post Script <ul><li>Facebook is just one tactic in your marketing toolbox </li></ul><ul><ul><li>Think deep and wide engagement. Communicate across multiple channels. </li></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Linkedin </li></ul></ul></ul><ul><ul><ul><li>YouTube </li></ul></ul></ul><ul><ul><ul><li>Social Bookmarking </li></ul></ul></ul><ul><ul><ul><li>Podcasting </li></ul></ul></ul><ul><ul><ul><li>Website </li></ul></ul></ul><ul><ul><ul><li>Blog </li></ul></ul></ul><ul><ul><ul><li>Advertising </li></ul></ul></ul><ul><ul><ul><li>Public Relations </li></ul></ul></ul><ul><ul><ul><li>Email </li></ul></ul></ul>© 2011 Whizbang
  • 28. Facebook Post Post Script <ul><li>Never feel like your late to the Facebook party. It’s always going and always changing. </li></ul>© 2011 Whizbang
  • 29. Thank You! <ul><li>See you on Facebook </li></ul><ul><li>www.facebook.com/whizbangideas </li></ul>© 2011 Whizbang

×