Why Use It?• The most popular social media site with 800 million users.• 68% of U.S. Facebook users said they were more likely to buy on a positive Facebook friend referral.• Great for business to consumer businesses and building communities.
SLO County Stats.• 60% of all businesses have a Facebook page, on trend with national statistics.• 51% of SLO County residents are on Facebook, on trend with national statistics.• 382 is the average number of “likes” per page, well below the national average.
Why Use It?• Twitter ranks 9th in the world’s most popular sites.• Connect with customers and potential customers, key media influencers and monitor your business’ image online.• Quickly share information.
SLO County Stats.• Less than 1% of SLO County residents use Twitter, compared with the 13% of all Americans using Twitter.• 471 is the average number of followers for SLO County business Twitter users, above the national norm of 400.
Why Use It?• Connect with your customers, and potential customers and bring your business to life with the power of video.• Average person spends 15 minutes a day on YouTube.• Increase your rank on Google. YouTube is now the 2nd largest search engine.
SLO County Stats.• 60% of SLO County businesses on YouTube have less than 4,999 upload views.• 122,165 is the average upload views for SLO County business YouTube channels. The national average for business YouTube channel upload views in 715,951.
Why Use It?• The world’s largest professional network with 50 million users.• To network with your customers, business colleagues, vendors and other vital business associations and groups.• Salespeople thrive here.
Clarity.• Clear strategy – Who is your target audience? – What do you want them to do? – How will you know that it is working? • Fans/followers • Web traffic (Google analytics) • Sales • Impressions – What measurement tools will you use?
Social Media Must Haves.• Administration rules: – What do you do with positive and negative comments? – What do you do with off topic conversations? – What do you do with questions you can’t answer? – Who checks the wall and what time?
Social Media Must Haves.• Moderating guidelines: – Let your fans and followers know what is acceptable and not acceptable behavior.
Do It Yourself Or Hire Out?• Pros – More authentic engagement. – Faster response time.• Cons – Learning curve. – Time suck.
Profile of a Social Media Superstar.*• Humility• Passion• An inclusive attitude• Engaging• Deep niche knowledge* Via Mari Smith http://www.marismith.com/ten-qualities-of-social- media-superstars
Profile of a Social Media Superstar*.• A prolific content producer• Always add value• 100% consistent• A proven track record* Via Mari Smith http://www.marismith.com/ten-qualities-of- social-media-superstars