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Facebook with Impact. Liking  Facebook For Local Business.
 

Facebook with Impact. Liking Facebook For Local Business.

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This is a basic overview of Facebook with tips to help local businesses get started. This is a presentation Whizbang gave the San Luis Obispo Chamber of Commerce in February, 2011.

This is a basic overview of Facebook with tips to help local businesses get started. This is a presentation Whizbang gave the San Luis Obispo Chamber of Commerce in February, 2011.

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    Facebook with Impact. Liking  Facebook For Local Business. Facebook with Impact. Liking Facebook For Local Business. Presentation Transcript

    •  
    • Facebook with Impact Liking Facebook for Local Business. © 2011 Whizbang
    • Facebook Stats Worldwide
      • #1 social network in the world (surpassing Google)
      • ½ billion active users
      • 250 million people log in every day for an average of 55 minutes.
      • 68% of U.S. Facebookers when polled said they were more likely to buy on a positive Facebook friend referral.
      © 2011 Whizbang
    • Facebook Stats Locally
      • Of the 273,000 people living in SLO county about half are on Facebook.
      • 72,860 are between the ages of 25-35.
      • 61,880 between the ages of 35-54
      • 32,660 US Facebookers say they like the Central Coast
      • 68% of U.S. Facebookers when polled said they were more likely to buy on a positive Facebook friend referral.
      © 2011 Whizbang
      • The #1 marketing tactic in a small community is word of mouth. Facebook get’s people talking.
      • So how do you use Facebook for business?
      © 2011 Whizbang
      • “ The goal isn’t to be good at Facebook – The goal is to be good at business because of Facebook.”
      • – Jay Baer, author of Convince & Convert, one of the planet's most popular social media blogs
      © 2011 Whizbang
    • Whizbang’s 4cs
      • Clarity
      • Consistency
      • Creativity
      • Commitment
      © 2011 Whizbang
    • 1. Clarity
      • Clear budget
        • Facebook isn’t free
        • Self-manage or use a VA
      © 2011 Whizbang
    • 1. Clarity
      • Clear Facebook Objective
        • What do you want your presence on Facebook to achieve?
          • Create awareness
          • Increase sales
          • Market research
          • Customer service
          • Build your email list
          • Optimize other marketing efforts
      © 2011 Whizbang
    • 1. Clarity
      • Clear Facebook Strategy
        • Who is your target audience?
        • What’s the best way to reach them?
          • Profile Page vs. Fan Page vs. Places Page
      © 2011 Whizbang
    • 1. Clarity
      • Clear Facebook Strategy
        • What’s the best way to reach them?
          • Profile Page vs. Fan Page vs. Places Page
      © 2011 Whizbang
    • 1. Clarity
      • Clear Facebook Strategy
        • What’s the best way to reach them?
          • Profile Page vs. Fan Page vs. Places Page
      © 2011 Whizbang
    • Profile and Business Page Against Facebook TOS © 2011 Whizbang
    • FB Places Page © 2011 Whizbang
    • Profile for Business © 2011 Whizbang
    • 1. Clarity
      • Clear Facebook Strategy
        • What do you want them to do?
      © 2011 Whizbang
    • 1. Clarity
      • Clear Facebook Strategy
        • How will you know what is working?
          • Facebook Insights
          • Fans
          • Web traffic (google analytics)
          • Sales
          • Impressions
          • SMOR
          • Swix, peoplebrowsr
      © 2011 Whizbang
    • 2. Consistency
      • Consistent brand image
      • Consistent brand personality
      • Consistent posting presence
      © 2011 Whizbang
    • 2. Consistency
      • Consistent brand image
        • Is your Facebook image consistent with your brand?
        • Name correctly
        • Vanity URL (once you have 25 fans)
      © 2011 Whizbang
    • 2. Consistency
      • Consistent brand image
        • Page picture
        • (180px by 540px)
      © 2011 Whizbang
    • 2. Consistency
      • Consistent brand image
        • Having a landing page doubles likeability (520 px width)
        • Tabsite, North Social and Pagelever have plug and play Facebook landing page apps.
      © 2011 Whizbang
    • Facebook Fact
      • 199 out of every 200 interactions (99.5%) come from the user’s wall (or newsfeeds). This means that almost nobody is coming back to your fan page after they visit it the first time .
      © 2011 Whizbang
    • 2. Consistency
      • Consistent Brand Personality (what is your voice even if you have multiple admins)
        • Always be personable
        • Be social
        • Encourage conversation
        • Acknowledge fans
        • Think like a customer service rep.
      © 2011 Whizbang
    • Consistent Brand Voice © 2011 Whizbang
    • Consistent with Multiple Admins © 2011 Whizbang
    • 2. Consistency
      • Consistent Personality
        • Company info should be keyword dense, put a strong call to action.
        • About section can have up to 220 characters.
      © 2011 Whizbang
    • 2. Consistency
      • Consistent Personality
        • Open or Closed for comments says a lot about your brand.
      © 2011 Whizbang Closed
    • 2. Consistency
      • Consistent Personality
        • Open or closed for comments says a lot about your brand.
      © 2011 Whizbang Open
    • 2. Consistency
      • Consistent Personality
        • Admin rules
        • Page wall moderating guidelines
        • Have set times for who checks the wall and when and how they respond.
      © 2011 Whizbang
    • 2. Consistency © 2011 Whizbang
    • 2. Consistency
      • Consistent Posting Presence
        • Post schedule
        • Post before 12 pm, end of the week, Saturday is best
        • Post made before noon gets 65% more engagement than posts after noon across all fans served
        • (DanZarella.com)
      © 2011 Whizbang
    • 2. Consistency
      • Consistent Posting Presence
        • Post at least 3 times a week and monitor
        • Posting once a day is best and monitor
        • Post management – schedule ahead with:
          • Hootsuite
          • Socialoomph
          • Postling
          • Tweetdeck
      © 2011 Whizbang
    • Hootsuite Dashboard © 2011 Whizbang
    • 2. Consistency
      • Consistent Posting Presence
        • Develop engagement rules
        • What to do with positive and negative comments
        • Off topic content
      © 2011 Whizbang
    • Facebook News Flash
      • Not all your posts end up in your fans newsfeeds.
      © 2011 Whizbang
    • Facebook Edge Rank
      • How often a user interacts with your Facebook Fan Page content.
      • The type of interaction – comments are weighted heavier than likes.
      • Content recency
      © 2011 Whizbang
    • It’s really a popularity contest… So how do you become popular? © 2011 Whizbang
    • 3. Creativity
      • Creativity with your content
        • Events
        • Videos
        • Photos
        • Import blog
        • Add custom content
          • List building
      © 2011 Whizbang
    • 3. Creativity
      • Creativity with your content
        • Ecommerce (payvment, shoptab.net)
      © 2011 Whizbang
    • 3. Creativity
      • Creativity with your content
        • Promotions (contests, coupons and sweepstakes via wildfire)
      © 2011 Whizbang
    • 3. Creativity
      • Creativity with your content
        • Third party articles
        • Testimonials
        • Create experiences MOTM, Expert Fridays, Friday Fan Pages
      © 2011 Whizbang
    • 3. Creativity
      • Creativity with your posts
        • Is your post relevant, engaging, memorable and actionable?
          • Questions
          • Mix it up, not all serious
          • Breaking news
          • Tips
          • Guest Facebookers
          • Poll of the day
          • Ask about a topic everyone is experiencing
      © 2011 Whizbang
    • 3. Creativity
      • Creativity with promoting your posts
        • Like them
        • Comment on them
        • Share them
        • @ tags
        • Facebook Ads
      © 2011 Whizbang
    • Join Whizbang Facebook page text “fan Whizbangideas” to 32665 © 2011 Whizbang
    • 3. Creativity
      • Creativity with promoting your posts
        • Give people lots of ways to like you
          • Open graph/Social plugins
          • Facebook Ads
      © 2011 Whizbang
    • 3. Creativity
      • Creativity with promoting your posts
        • Give people lots of ways to like you.
      © 2011 Whizbang
    • 4. Commitment
      • Commitment to Facebook success
        • Posting regularly
        • Engaging authentically
        • Measuring often
        • Making adjustments
        • Rinse and repeat
      © 2011 Whizbang
    • Facebook Post Script
      • Facebook is just one tactic in your marketing toolbox
        • Think deep and wide engagement. Communicate across multiple channels.
          • Twitter
          • Linkedin
          • Website
          • Blog
          • Advertising
          • Public Relations
      © 2011 Whizbang
    • Facebook Post Post Script
      • Never feel like your late to the Facebook party. It’s always going and always changing.
      © 2011 Whizbang
    • Thank You!
      • See you on Facebook
      • www.facebook.com/whizbangideas
      • www.facebook.com/recipefoodandbeveragemarketing
      © 2011 Whizbang