Facebook with Impact for Atascadero Chamber
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Facebook with Impact for Atascadero Chamber

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This is a presentation given to the Atascadero Chamber of Commerce on Nov. 15, 2011. It covers Facebook strategy, how to create great content and build a lively Facebook community.

This is a presentation given to the Atascadero Chamber of Commerce on Nov. 15, 2011. It covers Facebook strategy, how to create great content and build a lively Facebook community.

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    Facebook with Impact for Atascadero Chamber Facebook with Impact for Atascadero Chamber Presentation Transcript

    •  
    • Facebook with Impact.
      • Atascadero Chamber Presentation.
      © 2011 Whizbang
    • Facebook Stats Worldwide.
      • #1 social network in the world (surpassing Google)
      • 800 billion active users
      • 250 million people log in every day for an average of 55 minutes.
      • 68% of U.S. Facebookers when polled said they were more likely to buy on a positive Facebook friend referral.
      Source: Facebook, Mari Smith © 2011 Whizbang
    • Facebook Stats Locally
      • 60% of SLO County local businesses have a business Facebook page, while 40% do not, a number consistent with national trends.
      • 61% have Facebook pages between 0 and 99 “likes.” The SLO County average number of “likes” per page is 382, which is well below the national average of 4,586 .
      For whitepaper: http://www.whizbangideas.com/contact/whitepaper/ © 2011 Whizbang
    • Who’s on Facebook. For whitepaper: http://www.whizbangideas.com/contact/whitepaper/
      • 140,000 SLO County residents are on Facebook. That’s nearly 51% of SLO County’s population.
      © 2011 Whizbang
    • Top Atascadero Facebook Pages. For whitepaper: http://www.whizbangideas.com/contact/whitepaper/ © 2011 Whizbang
    • Top Atascadero Facebook Pages. For whitepaper: http://www.whizbangideas.com/contact/whitepaper/ © 2011 Whizbang
    • The #1 marketing tactic in a small community is word of mouth. Facebook is word of mouth marketing on steroids Facebook=Word of Mouth on Steroids. © 2011 Whizbang
    • So how do you use Facebook for business? © 2011 Whizbang
    • “ The goal isn’t to be good at Facebook – The goal is to be good at business because of Facebook.” – Jay Baer, author of Convince & Convert, one of the planet's most popular social media blogs © 2011 Whizbang
    • Whizbang 4Cs.
      • Clarity.
      • Consistency.
      • Creativity.
      • Commitment.
      © 2011 Whizbang
    • Clarity.
      • Clear budget.
      • Clear objective.
          • Create awareness.
          • Increase sales.
          • Market research.
          • Customer service.
          • Build your email list.
          • Optimize other marketing efforts.
      © 2011 Whizbang
    • Clarity.
      • Clear strategy
        • Who is your target audience?
        • What do you want them to do?
        • How will you know that it is working?
          • Fans/followers
          • Web traffic (Google analytics)
          • Sales
          • Impressions
        • What measurement tools will you use?
      © 2011 Whizbang
    • Consistency.
      • Consistent brand image.
      • Consistent brand personality.
      • Consistent posting presence.
          • Hootesuite.
          • Social oomph.
          • Tweetdeck.
      © 2011 Whizbang
    • Creativity.
      • Creativity with your content.
        • Is your content relevant, engaging, memorable and actionable?
      • Creativity promoting your content.
      © 2011 Whizbang
    • Commitment.
      • Commitment to social media success.
        • Posting regularly.
        • Engaging authentically (a two way conversation).
        • Measuring often.
        • Making adjustments.
        • Rinse and repeat.
      © 2011 Whizbang
    • OK, You Have Your Plan. Let’s Get Liked. © 2011 Whizbang
    • Remember First Impressions Are Everything. © 2011 Whizbang
    • Give Them A Reason To Like You.
      • Welcome tabs increase your pages likeability by 47%.
      © 2011 Whizbang
    • Whiz Tip #1.
      • FREE AND LOW COST WELCOME PAGE APPS
      • Tabsite, NorthSocial, PageLever, Wildfire, iwiPage, Fanpageengine, Tabpress, Webuzz, Short stack.
      © 2011 Whizbang
    • Facebook Fact.
      • 199 out of every 200 interactions (99.5%) come from the user’s wall (or newsfeeds). This means that almost nobody is coming back to your fan page after they visit it the first time .
      Source: Brandglue © 2011 Whizbang
    • Facebook Fact.
      • Not all your posts end up in your fans newsfeeds.
      © 2011 Whizbang
    • Facebook Edge Rank.
        • How often an user interacts with your Facebook fan page content.
        • The type of interaction, comments are weighted heavier than likes.
        • Content recency.
      © 2011 Whizbang
    • So How Do You Keep Fans Liking You? © 2011 Whizbang
    • Give Your Customers Great Content.
      • Make your page the place to get answers for (fill in the blank) challenges.
      © 2011 Whizbang
    • Give Your Customers Great Content.
      • Make it easy.
      • Make it fun.
      • Make it something that will make your customers feel smarter, prouder, happier for liking you.
      © 2011 Whizbang
    • Whiz Tip #2.
      • Use KISS: Keep it simple and shareable.
      Source:socialbakers © 2011 Whizbang
    • Shorter is Better.
      • 27% increase in engagement with posts of 80 characters long or shorter.
      www.emarketer.com © 2011 Whizbang
    • Content Ideas.
        • Events
        • Videos
        • Photos
        • Import blog
        • Add custom content
        • Third party articles
        • Ask questions
        • Testimonials
        • Create experiences
        • MOTM
        • Expert Fridays
        • Promotion
        • Facebook deals
      © 2011 Whizbang
    • Whiz Tip #3.
      • Use the 80/20 rule: 80% of your content adds value. 20% promotes your business directly.
      © 2011 Whizbang
    • Timing is Everything. © 2011 Whizbang
    • Whiz Tip #4.
        • When to post
        • Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than average.
      Source: Buddy Media © 2011 Whizbang
    • How Often to Post.
        • Depends on your fans.
        • For small business, once a day to three days a week.
        • Forty-six percent of people unsubscribe from brand pages for over-posting, a Socialbaker’s study shows. 
      © 2011 Whizbang
    • How Often To Post.
        • Facebook posts get 50% of their likes in the first 80 minutes. However, it takes 22 hours for that same post to get 95% of its Likes.
      Source: visibli © 2011 Whizbang
    • Promote Your Posts. © 2011 Whizbang
    • Whiz Tip #5.
      • Ask for engagement.
      Source: http://mashable.com/2011/04/06/facebook-engagement-data © 2011 Whizbang
    • Promote Your Page. © 2011 Whizbang
    • Promote on Facebook.
      • Invite your contacts
      © 2011 Whizbang
    • Promote on Facebook.
      • Facebook ads.
      © 2011 Whizbang
    • Promote on Your Website.
      • Social plugins/like button.
      • Wibya bar.
      © 2011 Whizbang
    • Promote On The Go.
      • Over 250 million active Mobile users.
      • They’re twice as active.
      Source: Mari Smith Text: Like Whizbangideas to 32665 © 2011 Whizbang
    • Wow! This Sounds Like a Lot of Work . © 2011 Whizbang
    • Social Media Must Haves.
      • Social media plan.
      © 2011 Whizbang
    • Social Media Must Haves .
      • Administration rules:
        • What do you do with positive and negative comments?
        • What do you do with off topic conversations?
        • What do you do with questions you can’t answer?
        • Who checks the wall and what time?
      © 2011 Whizbang
    • Social Media Must Haves.
      • Moderating guidelines:
        • Let your fans and followers know what is acceptable and not acceptable behavior.
      © 2011 Whizbang
    • Do It Yourself Or Hire Out?
      • Pros
        • More authentic engagement.
        • Faster response time.
      • Cons
        • Learning curve.
        • Time suck.
      © 2011 Whizbang
    • Do It Yourself Or Hire Out? © 2011 Whizbang
    • Profile of a Social Media Superstar.
      • Humility
      • Passion
      • An inclusive attitude
      • Engaging
      • Deep niche knowledge
      • Source: Mari Smith http://www.marismith.com/ten-qualities-of-social-media-superstars
      © 2011 Whizbang
    • Profile of a Social Media Superstar.
      • A prolific content producer.
      • Always add value.
      • 100% consistent.
      • A proven track record.
      • Source: Mari Smith http://www.marismith.com/ten-qualities-of-social-media-superstars
      © 2011 Whizbang
    • Thank You!
      • See you on Facebook.
      • www.facebook.com/whizbangideas
      © 2010 Whizbang