Facebook with Impact for Atascadero Chamber

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This is a presentation given to the Atascadero Chamber of Commerce on Nov. 15, 2011. It covers Facebook strategy, how to create great content and build a lively Facebook community.

This is a presentation given to the Atascadero Chamber of Commerce on Nov. 15, 2011. It covers Facebook strategy, how to create great content and build a lively Facebook community.

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  • 1.  
  • 2. Facebook with Impact.
    • Atascadero Chamber Presentation.
    © 2011 Whizbang
  • 3. Facebook Stats Worldwide.
    • #1 social network in the world (surpassing Google)
    • 800 billion active users
    • 250 million people log in every day for an average of 55 minutes.
    • 68% of U.S. Facebookers when polled said they were more likely to buy on a positive Facebook friend referral.
    Source: Facebook, Mari Smith © 2011 Whizbang
  • 4. Facebook Stats Locally
    • 60% of SLO County local businesses have a business Facebook page, while 40% do not, a number consistent with national trends.
    • 61% have Facebook pages between 0 and 99 “likes.” The SLO County average number of “likes” per page is 382, which is well below the national average of 4,586 .
    For whitepaper: http://www.whizbangideas.com/contact/whitepaper/ © 2011 Whizbang
  • 5. Who’s on Facebook. For whitepaper: http://www.whizbangideas.com/contact/whitepaper/
    • 140,000 SLO County residents are on Facebook. That’s nearly 51% of SLO County’s population.
    © 2011 Whizbang
  • 6. Top Atascadero Facebook Pages. For whitepaper: http://www.whizbangideas.com/contact/whitepaper/ © 2011 Whizbang
  • 7. Top Atascadero Facebook Pages. For whitepaper: http://www.whizbangideas.com/contact/whitepaper/ © 2011 Whizbang
  • 8. The #1 marketing tactic in a small community is word of mouth. Facebook is word of mouth marketing on steroids Facebook=Word of Mouth on Steroids. © 2011 Whizbang
  • 9. So how do you use Facebook for business? © 2011 Whizbang
  • 10. “ The goal isn’t to be good at Facebook – The goal is to be good at business because of Facebook.” – Jay Baer, author of Convince & Convert, one of the planet's most popular social media blogs © 2011 Whizbang
  • 11. Whizbang 4Cs.
    • Clarity.
    • Consistency.
    • Creativity.
    • Commitment.
    © 2011 Whizbang
  • 12. Clarity.
    • Clear budget.
    • Clear objective.
        • Create awareness.
        • Increase sales.
        • Market research.
        • Customer service.
        • Build your email list.
        • Optimize other marketing efforts.
    © 2011 Whizbang
  • 13. Clarity.
    • Clear strategy
      • Who is your target audience?
      • What do you want them to do?
      • How will you know that it is working?
        • Fans/followers
        • Web traffic (Google analytics)
        • Sales
        • Impressions
      • What measurement tools will you use?
    © 2011 Whizbang
  • 14. Consistency.
    • Consistent brand image.
    • Consistent brand personality.
    • Consistent posting presence.
        • Hootesuite.
        • Social oomph.
        • Tweetdeck.
    © 2011 Whizbang
  • 15. Creativity.
    • Creativity with your content.
      • Is your content relevant, engaging, memorable and actionable?
    • Creativity promoting your content.
    © 2011 Whizbang
  • 16. Commitment.
    • Commitment to social media success.
      • Posting regularly.
      • Engaging authentically (a two way conversation).
      • Measuring often.
      • Making adjustments.
      • Rinse and repeat.
    © 2011 Whizbang
  • 17. OK, You Have Your Plan. Let’s Get Liked. © 2011 Whizbang
  • 18. Remember First Impressions Are Everything. © 2011 Whizbang
  • 19. Give Them A Reason To Like You.
    • Welcome tabs increase your pages likeability by 47%.
    © 2011 Whizbang
  • 20. Whiz Tip #1.
    • FREE AND LOW COST WELCOME PAGE APPS
    • Tabsite, NorthSocial, PageLever, Wildfire, iwiPage, Fanpageengine, Tabpress, Webuzz, Short stack.
    © 2011 Whizbang
  • 21. Facebook Fact.
    • 199 out of every 200 interactions (99.5%) come from the user’s wall (or newsfeeds). This means that almost nobody is coming back to your fan page after they visit it the first time .
    Source: Brandglue © 2011 Whizbang
  • 22. Facebook Fact.
    • Not all your posts end up in your fans newsfeeds.
    © 2011 Whizbang
  • 23. Facebook Edge Rank.
      • How often an user interacts with your Facebook fan page content.
      • The type of interaction, comments are weighted heavier than likes.
      • Content recency.
    © 2011 Whizbang
  • 24. So How Do You Keep Fans Liking You? © 2011 Whizbang
  • 25. Give Your Customers Great Content.
    • Make your page the place to get answers for (fill in the blank) challenges.
    © 2011 Whizbang
  • 26. Give Your Customers Great Content.
    • Make it easy.
    • Make it fun.
    • Make it something that will make your customers feel smarter, prouder, happier for liking you.
    © 2011 Whizbang
  • 27. Whiz Tip #2.
    • Use KISS: Keep it simple and shareable.
    Source:socialbakers © 2011 Whizbang
  • 28. Shorter is Better.
    • 27% increase in engagement with posts of 80 characters long or shorter.
    www.emarketer.com © 2011 Whizbang
  • 29. Content Ideas.
      • Events
      • Videos
      • Photos
      • Import blog
      • Add custom content
      • Third party articles
      • Ask questions
      • Testimonials
      • Create experiences
      • MOTM
      • Expert Fridays
      • Promotion
      • Facebook deals
    © 2011 Whizbang
  • 30. Whiz Tip #3.
    • Use the 80/20 rule: 80% of your content adds value. 20% promotes your business directly.
    © 2011 Whizbang
  • 31. Timing is Everything. © 2011 Whizbang
  • 32. Whiz Tip #4.
      • When to post
      • Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than average.
    Source: Buddy Media © 2011 Whizbang
  • 33. How Often to Post.
      • Depends on your fans.
      • For small business, once a day to three days a week.
      • Forty-six percent of people unsubscribe from brand pages for over-posting, a Socialbaker’s study shows. 
    © 2011 Whizbang
  • 34. How Often To Post.
      • Facebook posts get 50% of their likes in the first 80 minutes. However, it takes 22 hours for that same post to get 95% of its Likes.
    Source: visibli © 2011 Whizbang
  • 35. Promote Your Posts. © 2011 Whizbang
  • 36. Whiz Tip #5.
    • Ask for engagement.
    Source: http://mashable.com/2011/04/06/facebook-engagement-data © 2011 Whizbang
  • 37. Promote Your Page. © 2011 Whizbang
  • 38. Promote on Facebook.
    • Invite your contacts
    © 2011 Whizbang
  • 39. Promote on Facebook.
    • Facebook ads.
    © 2011 Whizbang
  • 40. Promote on Your Website.
    • Social plugins/like button.
    • Wibya bar.
    © 2011 Whizbang
  • 41. Promote On The Go.
    • Over 250 million active Mobile users.
    • They’re twice as active.
    Source: Mari Smith Text: Like Whizbangideas to 32665 © 2011 Whizbang
  • 42. Wow! This Sounds Like a Lot of Work . © 2011 Whizbang
  • 43. Social Media Must Haves.
    • Social media plan.
    © 2011 Whizbang
  • 44. Social Media Must Haves .
    • Administration rules:
      • What do you do with positive and negative comments?
      • What do you do with off topic conversations?
      • What do you do with questions you can’t answer?
      • Who checks the wall and what time?
    © 2011 Whizbang
  • 45. Social Media Must Haves.
    • Moderating guidelines:
      • Let your fans and followers know what is acceptable and not acceptable behavior.
    © 2011 Whizbang
  • 46. Do It Yourself Or Hire Out?
    • Pros
      • More authentic engagement.
      • Faster response time.
    • Cons
      • Learning curve.
      • Time suck.
    © 2011 Whizbang
  • 47. Do It Yourself Or Hire Out? © 2011 Whizbang
  • 48. Profile of a Social Media Superstar.
    • Humility
    • Passion
    • An inclusive attitude
    • Engaging
    • Deep niche knowledge
    • Source: Mari Smith http://www.marismith.com/ten-qualities-of-social-media-superstars
    © 2011 Whizbang
  • 49. Profile of a Social Media Superstar.
    • A prolific content producer.
    • Always add value.
    • 100% consistent.
    • A proven track record.
    • Source: Mari Smith http://www.marismith.com/ten-qualities-of-social-media-superstars
    © 2011 Whizbang
  • 50. Thank You!
    • See you on Facebook.
    • www.facebook.com/whizbangideas
    © 2010 Whizbang