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C:\Fakepath\Agora Foods Sve
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C:\Fakepath\Agora Foods Sve
C:\Fakepath\Agora Foods Sve
C:\Fakepath\Agora Foods Sve
C:\Fakepath\Agora Foods Sve
C:\Fakepath\Agora Foods Sve
C:\Fakepath\Agora Foods Sve
C:\Fakepath\Agora Foods Sve
C:\Fakepath\Agora Foods Sve
C:\Fakepath\Agora Foods Sve
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C:\Fakepath\Agora Foods Sve

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  • The Yovia Social Velocity Evaluation (SVE) is designed to help you maximize awareness and lead generation via all online traffic channels, including Google, Facebook, Digg, MySpace and targeted blogs.
  • Yovia is the first people-driven network. It relies on word-of-mouth conversation within targeted consumer groups. Advertisers may push their messages out to the community for review.
  • These are the 5 primary reasons why you should expand your business with Yovia.
  • Our goal is to test your messages, generate viral ‘buzz’ and ultimately engage in long-term performance-driven campaigns.
  • Yovia is the first people-driven network. It relies on word-of-mouth conversation within targeted consumer groups. Advertisers may push their messages out to the community for review.
  • Transcript

    • 1. Social Velocity Evaluation (SVE) © 2009 Yovia, LLC. All Confidential Materials. U.S. Patent Pending. Powered by Yovia
    • 2. Yovia is the first ad network for , of and by real people.
    • 3. Benefits <ul><li>#1 Real traffic from Facebook, Twitter, Yovia and Google </li></ul><ul><li>#2 Real leads and orders </li></ul><ul><li>#3 True insight into which marketing channels will work the best for you. </li></ul><ul><li>#4 A/B test multiple messages – your current ‘offer’ vs. a new radical redesign. </li></ul><ul><li>#5 A blog, buzz review , fidgets and Yovia landing page that generates traffic even after the project is over </li></ul>
    • 4. Social Velocity Evaluation (SVE) CPA based pricing Strategy Results
    • 5. Social Velocity Defined <ul><li> Unique combinations of variables that create ‘viral growth’ </li></ul><ul><li>Content – What kind of content do you bring to the discussion, how much is there, and how popular is it? Most importantly, does your content add value? </li></ul><ul><li>Connections – How many connections do you have and how valuable are they? </li></ul><ul><li>Community – Are people talking about stuff? Are they engaged and interested? </li></ul><ul><li>Conversion – Does your primary funnel build, or weaken, your network? </li></ul>
    • 6. Fidget Rotation & Buzz Blog http://yovia.com/buzzz/2009/12/01/tacotenders-tasty-tex-mex-with-crunchy-tortilla-coating-thats-healthy-too/ Total Impressions: 15,772 CTR: .18% +17% CTR: .15%
    • 7. Yovia Blog http://yovia.com/blogs/tastyfrozentreats/   Search Term Google Rank Homemade Popsicles For Those Hot Summer Days 2 tastyfrozentreats 1 Taco Tenders Yummm 1 Lean Cuisine Recall Numbers 3 TACO TENDERS® – TASTY, HEALTHY CROWD-PLEASERS! 1
    • 8. Lead-Generating Landing Page http://www.yovia.com/sponsors/taco-tenders.html
    • 9. Google Analytics
    • 10. 38% Organic Traffic Channel Impressions Clicks/Page Views % Blogs - 333 31% Fidgets 15,772 26 2.4% Social Networks 579,482 133 12.4% Landing Page - 175 16.3% Organic 16,147 401 38% Total/Avg 595,254 1,068 -
    • 11. 4 C’s © 2009 Yovia, LLC. All Confidential Materials. Social Velocity Factor Suggestion Content More user generated content. Keep the users engaged and coming back to the site. Most “powerful” keywords used for further blog posts to guarantee the natural search 1 st Google page position. Connections Open discussion between users- forums, comments and trainers’/clients’ stories. Community Create groups around blogger discussion and posts. Facebook outreach- fan page creation and management. Conversion Offer a discount online or a newsletter in exchange for joining the mailing list.
    • 12. Going Forward <ul><li>$500/month </li></ul><ul><li>• new creative design </li></ul><ul><li>• CPA, CPC or CPM based on-going social media campaign: </li></ul><ul><li>$20/lead (25 leads per month guaranteed) </li></ul><ul><li>- or 500 unique pageviews of the http://www.martialmaxxmma.com/ per month </li></ul><ul><li>or 200,000 impressions </li></ul><ul><li>• updating content on the blog: </li></ul><ul><li>- Minimum of 4 posts per month, dominating the natural search terms </li></ul><ul><li>$750/month </li></ul><ul><li>• new creative design </li></ul><ul><li>• CPA, CPC or CPM based on-going social media campaign: </li></ul><ul><li>$20/lead (25 leads per month guaranteed) </li></ul><ul><li>or 500 unique pageviews of the http://www.martialmaxxmma.com/ per month </li></ul><ul><li>or 200,000 impressions </li></ul><ul><li>• updating content on the blog: </li></ul><ul><li>Minimum of 4 posts per month, dominating the natural search terms </li></ul><ul><li>• Facebook Fan Page creation, regular updates and NJ MMA enthusiasts-fans recruitment </li></ul>

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