Social Media

What is Social Media? A conversation powered by technology between people. The conversation is not centralized or controlled. It is powered by the desire to share information and learn. It cannot be successful unless you listen before you respond. http://www.youtube.com/watch?v=MpIOClX1jPE

A conversation powered by technology between people.

The conversation is not centralized or controlled. It is powered by the desire to share information and learn.

It cannot be successful unless you listen before you respond.

http://www.youtube.com/watch?v=MpIOClX1jPE

L.E.A.R.N. L.E.A.R.N. (Listen, Engage, Accept, React, Nurture) Listen: Your brand, your name, your industry, your trade Engage: Be real and open Accept: Do not be offensive and accept your reality React: Respond properly using various means of communication Nurture: Follow up, do not lose track, cross-link info

L.E.A.R.N. (Listen, Engage, Accept, React, Nurture)

Listen: Your brand, your name, your industry, your trade

Engage: Be real and open

Accept: Do not be offensive and accept your reality

React: Respond properly using various means of communication

Nurture: Follow up, do not lose track, cross-link info

% Using Social Sites Gen Y (Millennials): Ages 18-32 67% Gen X Born: Ages 33-44 36% Younger Boomers: Ages 45-54 20% Older Boomers: Ages 55-63 9% Silent Generation: Ages 64-72 11% G.I. Generation: Age 73+ 4%

Gen Y (Millennials): Ages 18-32 67%

Gen X Born: Ages 33-44 36%

Younger Boomers: Ages 45-54 20%

Older Boomers: Ages 55-63 9%

Silent Generation: Ages 64-72 11%

G.I. Generation: Age 73+ 4%

Sites Covered

Facebook Q: Why is it important for me to be on Facebook, or at least understand it? A: Students are there. 94% of McNally Smith students use Facebook at least once a month. 91% of McNally Smith students use Facebook at least once a week. 72% of McNally Smith students use Facebook daily.

Q: Why is it important for me to be on Facebook, or at least understand it?

A: Students are there.

94% of McNally Smith students use Facebook at least once a month.

91% of McNally Smith students use Facebook at least once a week.

72% of McNally Smith students use Facebook daily.

Facebook McNally Smith Student/Alumni Group: http://www.facebook.com/groups.php#/group.php?gid=2210364190 McNally Smith Page: http://www.facebook.com/groups.php# /pages/Saint-Paul-MN/McNally-Smith-College-of-Music/20347754352 McNally Smith Bookstore Group McNally Smith College of Music Gay-Straight Alliance

McNally Smith Student/Alumni Group: http://www.facebook.com/groups.php#/group.php?gid=2210364190

McNally Smith Page: http://www.facebook.com/groups.php# /pages/Saint-Paul-MN/McNally-Smith-College-of-Music/20347754352

McNally Smith Bookstore Group

McNally Smith College of Music Gay-Straight Alliance

Facebook Friend Lists Privacy Settings according to lists/groups

Privacy Settings according to lists/groups

Facebook Fan Pages Use these for bands/artists

Use these for bands/artists

Linked In Linked In is a professional networking site based off your employment, school, and industry.

Linked In is a professional networking site based off your employment, school, and industry.

Twitter Twitter is microblogging. You have 140 characters to get your message across. It’s not just for people, businesses and bands are using Twitter to keep their followers up to date. http://www.youtube.com/watch?v=ddO9idmax0o&feature=channel_page

Twitter is microblogging. You have 140 characters to get your message across.

It’s not just for people, businesses and bands are using Twitter to keep their followers up to date.

http://www.youtube.com/watch?v=ddO9idmax0o&feature=channel_page

Twitter Demographics

Twitter Examples

Blogs Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs

Many blogs provide commentary or news on a particular subject; others function as more personal online diaries.

A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.

The ability for readers to leave comments in an interactive format is an important part of many blogs

What do I write about? Start by reading blogs on subjects you’re interested in. Think of a subject you would like to write about. Set up a blog and start writing, there is no right or wrong way to start getting your ideas out there.

Start by reading blogs on subjects you’re interested in.

Think of a subject you would like to write about.

Set up a blog and start writing, there is no right or wrong way to start getting your ideas out there.

RSS Feeds/Reader RSS Feeds are a great way to watch what people are saying about you or your brand online. Find a RSS Reader that you like, I use Google Reader ( www.google.com/reader ) Twitter Search: Search for your brand or name and subscribe to the feed. Google Blog Search Serph (www.serph.com)

RSS Feeds are a great way to watch what people are saying about you or your brand online.

Find a RSS Reader that you like, I use Google Reader ( www.google.com/reader )

Twitter Search: Search for your brand or name and subscribe to the feed.

Google Blog Search

Serph (www.serph.com)

Many Thanks @sass : Thanks for the L.E.A.R.N. system Pew Internet: Thanks for the stats on generation breakdown. Common Craft: Thanks for the easy to follow videos ( www.commoncraft.com )

@sass : Thanks for the L.E.A.R.N. system

Pew Internet: Thanks for the stats on generation breakdown.

Common Craft: Thanks for the easy to follow videos ( www.commoncraft.com )