Social Media Overview


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These are the slides from a monthly Social Media class I teach to the faculty and staff at McNally Smith College of Music.

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Social Media Overview

  1. 1. Social Media
  2. 2. What is Social Media? <ul><li>A conversation powered by technology between people. </li></ul><ul><li>The conversation is not centralized or controlled. It is powered by the desire to share information and learn. </li></ul><ul><li>It cannot be successful unless you listen before you respond. </li></ul><ul><li> </li></ul>
  3. 3. L.E.A.R.N. <ul><li>L.E.A.R.N. (Listen, Engage, Accept, React, Nurture) </li></ul><ul><li>Listen: Your brand, your name, your industry, your trade </li></ul><ul><li>Engage: Be real and open </li></ul><ul><li>Accept: Do not be offensive and accept your reality </li></ul><ul><li>React: Respond properly using various means of communication </li></ul><ul><li>Nurture: Follow up, do not lose track, cross-link info </li></ul>
  4. 4. % Using Social Sites <ul><li>Gen Y (Millennials): Ages 18-32 67% </li></ul><ul><li>Gen X Born: Ages 33-44 36% </li></ul><ul><li>Younger Boomers: Ages 45-54 20% </li></ul><ul><li>Older Boomers: Ages 55-63 9% </li></ul><ul><li>Silent Generation: Ages 64-72 11% </li></ul><ul><li>G.I. Generation: Age 73+ 4% </li></ul>
  5. 5. Sites Covered
  6. 6. Facebook <ul><li>Q: Why is it important for me to be on Facebook, or at least understand it? </li></ul><ul><li>A: Students are there. </li></ul><ul><li>94% of McNally Smith students use Facebook at least once a month. </li></ul><ul><li>91% of McNally Smith students use Facebook at least once a week. </li></ul><ul><li>72% of McNally Smith students use Facebook daily. </li></ul>
  7. 7. Facebook <ul><li>McNally Smith Student/Alumni Group: </li></ul><ul><li>McNally Smith Page: /pages/Saint-Paul-MN/McNally-Smith-College-of-Music/20347754352 </li></ul><ul><li>McNally Smith Bookstore Group </li></ul><ul><li>McNally Smith College of Music Gay-Straight Alliance </li></ul>
  8. 8. Facebook Friend Lists <ul><li>Privacy Settings according to lists/groups </li></ul>
  9. 9. Facebook Fan Pages <ul><li>Use these for bands/artists </li></ul>
  10. 10. Linked In <ul><li>Linked In is a professional networking site based off your employment, school, and industry. </li></ul>
  11. 11. Twitter <ul><li>Twitter is microblogging. You have 140 characters to get your message across. </li></ul><ul><li>It’s not just for people, businesses and bands are using Twitter to keep their followers up to date. </li></ul><ul><li> </li></ul>
  12. 12. Twitter Demographics
  13. 13. Twitter Examples
  14. 14. Blogs <ul><li>Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. </li></ul><ul><li>A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. </li></ul><ul><li>The ability for readers to leave comments in an interactive format is an important part of many blogs </li></ul>
  15. 15. What do I write about? <ul><li>Start by reading blogs on subjects you’re interested in. </li></ul><ul><li>Think of a subject you would like to write about. </li></ul><ul><li>Set up a blog and start writing, there is no right or wrong way to start getting your ideas out there. </li></ul>
  16. 16. RSS Feeds/Reader <ul><li>RSS Feeds are a great way to watch what people are saying about you or your brand online. </li></ul><ul><li>Find a RSS Reader that you like, I use Google Reader ( ) </li></ul><ul><li>Twitter Search: Search for your brand or name and subscribe to the feed. </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Serph ( </li></ul>
  17. 17. Many Thanks <ul><li>@sass : Thanks for the L.E.A.R.N. system </li></ul><ul><li>Pew Internet: Thanks for the stats on generation breakdown. </li></ul><ul><li>Common Craft: Thanks for the easy to follow videos ( ) </li></ul>