Usability in civic lifeWhitney QuesenberyWQusability.com and Usability in Civic Life
2In 2000...
32005   2006   2008   2012
4UsabilityThe ability for the intended audience touse a product or service in theanticipated context of use efficiently,ef...
5DisabilityThe outcome of the interaction betweena person with an impairment and theenvironment and attitudinal barriers t...
6AccessibilityThe usability of a product, service,environment, or facility by people withthe widest range of capabilities....
7The POUR Principles of AccessibilityPerceivableOperableUnderstandableRobust                        W3C – Web Accessibilit...
8Plain languagePeople can   find what they need   understand what they find   use the information          to meet their g...
9Many barriers to cognitive accessibilityare the same as usability problems forgeneral audience…but more severe.          ...
10     Design for allA web for everyone
11New York City - 2010
12Real, human, and political          consequences
13Investigate problems
14Changing the conversation           Design the law
15                                                         Changing the conversation                                      ...
16(1) Mark only with a writing instrument provided by the board of elections. (2) To vote for a candidate whose name is pr...
17                                     The Anywhere BallotUniversity of Baltimore, CivicDesigning, Oxide Design Co. A proj...
18   So everyone can cast   a ballot that is...    Marked as intended    Cast as marked    Counted as castAn election for ...
19It’s not just ballotsPolling place signs
20     It’s not just electionsMedicare Summary Notice
21It makes government more efficient           Public Records Request
22                Consumer Financial Protection Bureau                               Mortgage informationwww.consumerfinan...
23                                          From advocacy to a                                            place at the tab...
24    Policy by designInclusive workshops
25                                                 Policy by design                                         Crowdsourcing ...
26                            Tools and processes for                              user-centered designCourtesy, Open Univ...
27                                              Sharing stories                                        creates relationshi...
28Get involved Be a superhero.
29Whitney Quesenberywhitney@wqusability.comhttp://www.wqusability.comUsability in Civic Lifehttp://usabilityinciviclife.or...
30Storytelling for User Experiencewith Kevin BrooksGlobal UXwith Daniel SzucA Web for Everyonewith Sarah Horton
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Usability in Civic Life

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This is a presentation I gave to the Department of State's International Visitors Leadership Program, April 16, 2013.

Links to projects and materials mentioned in the slides are available in the Notes pages of the presentation.

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  • Help America Vote Act - http://www.eac.gov/about_the_eac/help_america_vote_act.aspxThe Election Assistance Commission - http://www.eac.gov/Voting System Guidelines - http://www.eac.gov/testing_and_certification/voluntary_voting_system_guidelines.aspxAIGA Design for Democracy Project - http://www.aiga.org/election-project/Designing Polling Place Materials at the EAC - http://www.eac.gov/election_management_resources/designing_polling_place_materials.aspxBetter Ballots - http://www.usabilityinciviclife.org/better-ballots-better-elections/Better Design, Better Elections - http://www.usabilityinciviclife.org/better-design-better-elections/Field Guides - http://civicdesigning.org/fieldguides/
  • Web Accessibility Initiative - http://www.w3.org/WAI/
  • Center for Plain Language – http://www.centerforplainlanguage.govPlain Language International - http://www.plainlanguagenetwork.org/Plain Writing Act of 2010 - http://centerforplainlanguage.org/resources/plain-writing-laws/plain-writing-act-of-2010/US government – http://www.plainlanguage.gov
  • Reports on participation by people with disabilities:Hall, T.E. and Alvarez, R.M. (2012). Defining the barriers to political participation for individuals with disabilities - http://elections.itif.org/reports/AVTI-001-Hall-Alvarez-2012.pdfHarris-NOD Surveys - http://nod.org/research_publications/surveys/harris/
  • Design Deficiencies and Lost Votes – The Brennan Center - http://www.brennancenter.org/publication/design-deficiencies-and-lost-votes“Based on the data provided by New York City and 28 other counties, we estimate that approximately 20,000 votes in the governor’s contest were lost due to overvoting statewide, with between 50,000 and 60,000 overvoted contests in total.”Let’s also note that, despite the law, about half of New York’s counties did not producce overvote data.
  • The original is over 350 words.This version is just 106 wordsLiteracy is not just a question of being able to read, but also whether the reader can understand and act on the information. The U.S. National Assessment of Adult Literacy identifies three types of literacy as they measure how well adults can used printed and written communication in their daily lives.Prose literacy – brochures, news stories, or instructional materials.Document literacy – job applications, payroll forms, transportation schedule, or drug and food labels. Quantitative literacy –balancing a checkbook, calculating a tip, or completing an order form.
  • http://elections.itif.org/projects/grants/round-1-funded-projects/university-of-baltimore/http://elections.itif.org/resources/posters/poster-anywhere-ballot/http://elections.itif.org/resources/posters/anywhere-ballot-poster-av/
  • This form is used by many fewer people, but it shows the value to When the Washington State Department of Labor and Industries, revised their letter to people making a public records request and added this fact sheet, the percentage of their calls about this letter dropped from 10% to 1% of all calls. This revised document won a ClearMark Award for plain language in 2010http://centerforplainlanguage.org/awards/past-years/clearmark2010/
  • http://www.consumerfinance.gov/knowbeforeyouowe
  • Accessible Design Workshops - http://elections.itif.org/projects/design-workshops/
  • OpenIDEO Innovation Challenge: http://www.openideo.com/open/voting/brief.html
  • Also:IDEO Human Centered Design Toolkit - http://www.ideo.com/work/human-centered-design-toolkit/
  • When I give talks to people who work in technology, this is how I end them.I want to remind them that they are part of their real world community, not just online.
  • My Books:Storytelling for User Experience: http://rosenfeldmedia.com/books/storytelling-for-ux/ in Japanese - amzn.to/ueXUglA Web for Everyone - http://rosenfeldmedia.com/books/a-web-for-everyone/Global UX - http://www.amazon.com/gp/product/012378591X/and other writings: http://www.wqusability.com/publications.html
  • Usability in Civic Life

    1. 1. Usability in civic lifeWhitney QuesenberyWQusability.com and Usability in Civic Life
    2. 2. 2In 2000...
    3. 3. 32005 2006 2008 2012
    4. 4. 4UsabilityThe ability for the intended audience touse a product or service in theanticipated context of use efficiently,effectively, and with satisfaction. - ISO 9241-11
    5. 5. 5DisabilityThe outcome of the interaction betweena person with an impairment and theenvironment and attitudinal barriers theymay face. - International Classification of Functioning (ICF)
    6. 6. 6AccessibilityThe usability of a product, service,environment, or facility by people withthe widest range of capabilities. - ISO 9241-20
    7. 7. 7The POUR Principles of AccessibilityPerceivableOperableUnderstandableRobust W3C – Web Accessibility Initiative Web Content Accessibilty Guidelines: WCAG 2.0
    8. 8. 8Plain languagePeople can find what they need understand what they find use the information to meet their goals - Center for Plain Language
    9. 9. 9Many barriers to cognitive accessibilityare the same as usability problems forgeneral audience…but more severe. - Clayton Lewis
    10. 10. 10 Design for allA web for everyone
    11. 11. 11New York City - 2010
    12. 12. 12Real, human, and political consequences
    13. 13. 13Investigate problems
    14. 14. 14Changing the conversation Design the law
    15. 15. 15 Changing the conversation Design the lawBallot design by Oxide Design Co.More information at Usability in Civic Life: http://www.usabilityinciviclife.org/a-better-ballot-for-ny/
    16. 16. 16(1) Mark only with a writing instrument provided by the board of elections. (2) To vote for a candidate whose name is printed on this ballot fill in the (insert oval or square, as applicable) above or next to the nameof the candidate.(3) To vote for a person whose name is not printed on this ballot write or stamp his or her name in the space labeled “write-in” thatappears (insert at the bottom of the column, the end of the row or at the bottom of the candidate names, as applicable) for such office(and, if required by the voting system in use at such election, the instructions shall also include “and fill in the (insert oval or square, asapplicable) corresponding with the write-in space in which you have written in a name”).(4) To vote yes or no on a proposal, if any, that appears on the (indicate where on the ballot the proposal may appear) fill in the (insertoval or square, as applicable) that corresponds to your vote.(5) Any other mark or writing, or any erasure made on this ballot outside the voting squares or blank spaces provided for voting will voidthis entire ballot.(6) Do not overvote. If you select a greater number of candidates than there are vacancies to be filled, your ballot will be void for thatpublic office, party position or proposal.(7) If you tear, or deface, or wrongly mark this ballot, return it and obtain another. Do not attempt to correct mistakes on the ballot bymaking erasures or cross outs. Erasures or cross outs may invalidate all or part of your ballot. Prior to submitting your ballot, if you makea mistake in completing the ballot or wish to change your ballot choices, you may obtain and complete a new ballot. You have a right to areplacement ballot upon return of the original ballot.(8) After completing your ballot, insert it into the ballot scanner and wait for the notice that your ballot has been successfully scanned. Ifno such notice appears, seek the assistance of an election inspector. Better instructions for everyone
    17. 17. 17 The Anywhere BallotUniversity of Baltimore, CivicDesigning, Oxide Design Co. A project of the Accessible Voting Technology Initiative
    18. 18. 18 So everyone can cast a ballot that is... Marked as intended Cast as marked Counted as castAn election for everyone No segregation
    19. 19. 19It’s not just ballotsPolling place signs
    20. 20. 20 It’s not just electionsMedicare Summary Notice
    21. 21. 21It makes government more efficient Public Records Request
    22. 22. 22 Consumer Financial Protection Bureau Mortgage informationwww.consumerfinance.gov/knowbeforeyouowe
    23. 23. 23 From advocacy to a place at the tablePhotos: mtstcil.org and ITIF AVTI/CATEA
    24. 24. 24 Policy by designInclusive workshops
    25. 25. 25 Policy by design Crowdsourcing innovationOpenIDEO.com – Accessible elections challenge
    26. 26. 26 Tools and processes for user-centered designCourtesy, Open University
    27. 27. 27 Sharing stories creates relationshipsFrom Storytelling for User Experience
    28. 28. 28Get involved Be a superhero.
    29. 29. 29Whitney Quesenberywhitney@wqusability.comhttp://www.wqusability.comUsability in Civic Lifehttp://usabilityinciviclife.orgField guides to ensuring voter intenthttp://civicdesigning.orgTwitter: @whitneyq
    30. 30. 30Storytelling for User Experiencewith Kevin BrooksGlobal UXwith Daniel SzucA Web for Everyonewith Sarah Horton

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