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Fundamentals of Social Media (Part 1)

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A brief overview of four major social networks (Facebook, Twitter, YouTube and Flickr). Presented to the Lawrence Chamber of Commerce on February 10, 2010.

A brief overview of four major social networks (Facebook, Twitter, YouTube and Flickr). Presented to the Lawrence Chamber of Commerce on February 10, 2010.

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  • Social media – at it’s core – technology that fosters communication. It’s a conversation between family, friends, neighbors and strangers.
  • Tools allow people to use videos, photos and text to tell stories about what matters to them. Other people can interact with these elements, which is making the Internet an easy place for social interaction.
  • With previous methods of communication online you were able to have one-on-one conversations via email or messaging, and broadcast opinions to multiple people like on a blog. But now things like commenting, live tweeting and fan pages allow multiple people to share multiple ideas in one location.
  • People who use social media are taking it offline and into their community. Many get togethers, fundraisers and events – especially here in Lawrence – have an arm in social media. Many of the businesses who participate locally in social media benefit from the loyalty of the online community.
  • Some
  • You can publicly address customer service issues - and find ones you didn’t know existed – as soon as they appear on the Web.
  • You’ll find that once you’re there, the existing online community usually embraces newbies. By finding people interested in the same things you are or locating people in your region, you can expand your personal and business network in a genuine manor at a rapid pace.
  • Are you having a sale? Is it a good time for customers to purchase your services? People love to see businesses share information about good deals, sales and discounts. You could even hold a small contest just with your online network – you’ll be surprised at how popular it can be.
  • Century 21 held an internal contest to get their agents to utilize social media. This was the winning entry.
  • Once you create a page, you are that page’s administrator. That means you’re the boss of the page. You can add trusted friends or employees to be administrators, too, so multiple people can help update the page.
  • You want to have all the necessary information on your page, but you should also consider adding photo galleries, short videos and blog updates to keep fans interested. But be careful – you don’t want to overload their news feeds. They’ll start to ignore you, and consider you spam.
  • Individual users create channels (like profiles) that you can customize with graphics, links and descriptions. YouTube also functions as a limited social network. You can subscribe to other channels’ videos – like friending or fanning a page on Facebook.
  • YouTube has partner and non-profit programs that help increase your visibility. To see if your business applies, you can go to these URLs and read about the requirements.
  • Direct messages are also limited to 140 characters.
  • To follow a hashtag, go to search.twitter.com and type in the symbol and term (with no spaces!) It will give you a live feed of all the tweets using that hashtag.
  • All of these applications give you short URLs that can be tracked and fit well within the 140 character limit.
  • The Google for finding information on Twitter. Type in any topic and see who is tweeting about it and what they’re saying.
  • Transcript

    • 1. Fundamentals of Social Media
      February 10, 2010
    • 2.
    • 3. Quick Survey…
      Do you belong to a social network like Facebook, LinkedIn, MySpace or Twitter?
    • 4. Quick Survey…
      Do your friends belong to or use social networks?
    • 5. Quick Survey…
      Do you use a social network for business purposes?
    • 6. Quick Survey…
      Do you ever use peer reviews before making a purchase?
    • 7. Quick Survey…
      Do you just not get this Twitter stuff?
    • 8. How does Social Media work?
      Free or low-cost tools that allow
      people to communicate
      with each other.
    • 9. How does Social Media work?
      Multimedia tools let
      users tell stories
      in new ways.
    • 10. Social Media is Conversation
    • 11. Social Media lets people connect with each other based on common interests.
    • 12. Who uses it?
      73% of online adults are on Facebook
      51% of online adults post and share content created by themselves
      19% of online adults use a status updating service
      - PewInternet.org
    • 13. Why should I care?
      93% of Internet users believe all companies should have a social media presence
      85% of Internet users believe companies should interact with them via social media
      56% of Internet users feel a stronger connection with companies that reach out to them using social media
      - Cone Research
    • 14. Why should I care?
      Social media is one more way you can create & maintain important relationships & networks.
    • 15. How can a small business use social media?
    • 16. Customer Service
      Real-time alerts Let businesses Publicly Address customer Service issues.
    • 17. Find New Business
      Search tools help you
      expand your network and
      identify business
      opportunities.
    • 18. Free Publicity
      44% of Twitter users are there to find exclusive offers.
      70% of Twitter users have participated in a brand-sponsored contest.
    • 19. A great example…
    • 20. Breaking down the basic tools
    • 21. Free
      Complex social network
      Over 400,000,000 users world wide
    • 22. Individuals have profiles
      Highly-customizable security features
    • 23. Applications let users customize profiles and share content from other social media sites.
    • 24. Businesses set up public pages (NOT profiles) to create their communities.
    • 25. Pages do not have the same privacy restrictions available to profiles.
    • 26. To set up a page, you must have an individual profile.
    • 27. A page can have one or multiple administrators.
      Administrators can edit and publish content on the page.
    • 28. Add contact info, hours, photos, videos and blogs. Create & market events about your business.
    • 29. The Insights feature lets businesses monitor statistics about their page.
    • 30. Questions?
    • 31. Breaking down the basic tools
    • 32. Free
      most popular video site
      Over 25% of all Google searches end on YouTube
    • 33. Channels (profiles) and avatars are customizable
      Users can subscribe to other users’ channels
    • 34. Upload as many videos (up to 10 minutes long, 2GB in size) as you want.
    • 35. Videos can be public or private.
    • 36. Videos don’t always have to look professional
    • 37. Unlike Facebook, a YouTube account can only have one admin.
    • 38. Users can track statistics on views, demographics, embeds and geography through the Insights feature.
    • 39. Integrate content by sharing videos on Facebook
    • 40. Partners and non-profits can participate in sharing programs to boost views.
      Visit: www.youtube.com/partners
      OR
      Visit: www.youtube.com/nonprofits
    • 41. Questions?
    • 42. Breaking down the basic tools
    • 43. Basic = Free, Pro = $60
      Users upload photos & short videos
    • 44. Photos can be organized into sets.
      Then anyone can share or embed the slideshow on another Web site.
    • 45. Tagging photos allows Flickr to act like Google search for pictures.
    • 46. Video uploads are limited to 90 seconds in length and two uploads per month.
    • 47. Track views for photos and videos on each object’s home page
    • 48. Questions?
    • 49. Breaking down the basic tools
    • 50. Free
      Part social network, part “microblog”
      Customizable backgrounds and avatars (profile pics)
    • 51. What’s a “microblog?”
      Every post is limited to
      140 characters… making it a tiny blog, or “microblog.”
    • 52. You build a network by following other users.
      By following users, you can see their tweets.
    • 53. When you follow a user, their Tweets appear on your home page and vice versa.
    • 54. Communicate with other users within messages by typing @[insert username].
      The system alerts the user that you’ve mentioned them.
    • 55. Use the Direct Message (DM) feature to send a private message.
      You can only DM someone if they are following you.
    • 56. Users can make their accounts “private.”
      This means other users can’t see your Tweets unless you give them access.
    • 57. Hashtags (#) organize Tweets by topic.
      Using a hashtag lets users follow live events, find fresh info & discover new people.
    • 58. Lists let users organize the people they follow via customized categories.
      Lists can be public or private.
    • 59. Desktop applications make managing Twitter easy.
    • 60. Other third-party apps let you shorten and track links; share photos and record videos.
    • 61. www.search.twitter.com
    • 62. Advanced Search
      Find information based on specific words, locations, dates and users.
      Live search demo
    • 63. March 9, 2010:
      Real Estate Workshop
      www.ljworldstore.com
      April 29-30:
      The Free State Social
      www.freestatesocial.com
      Discount code: “mashable”
    • 64. Questions?
      Next week:
      Practical examples
      case studies
      time management tools