Twitter at
Interaction 09
@whitneyhess

Twitter at Conferences
• Connect with other attendees
• Find conference info quickly
• Be in two places at once
• Participate in the back-channel
(like passing notes in class)
• #Hashtag as conference ID

My Incessant Live-Twittering
• I’m a Twitter fiend
• Twitter quotes and insights from sessions
• Promote the conference to non-attendees
• Post conference recap on my blog
(@yoni’s Tweet-to-Blog)
• Boxes and Arrows sponsorship

“Stratweetegy”
• “How to use Twitter” in the Interaction 09
conference program
• Stratweetegy = Twitter Strategy
• Initiated by a single tweet from
@Fred_Beecher, with encouragement from
others

How It All Started

http://www.flickr.com/photos/shoobe01/

Stratweetgy Success?
• Few people used the session specific
hashtags; hard to reference program
• Most everyone used #ixd09
• Still, tons of value from the Twitter stream
during sessions and for non-attendees
• Billboards more of a gimmick, less useful

Non-Attendee Participation

Sustainable Design

IxD vs. UX

Post-Conference Introspection

Get on the Twitter Bandwagon!
All tweets about Interaction 09:
http://search.twitter.com/search?q=%23ixd09
Yoni’s Tweet-to-Blog:
http://twitter.infinityplusone.com/?app=tweettoblog&
Follow me!
http://twitter.com/whitneyhess