Evangelizing Yourself
You Can’t Change the World If No One Knows
             Your Name


                              Wh...
All of us
Evangelizing Yourself
You Can’t Change the World If No One Knows
             Your Name


                      ...
Who the hell am I
and why should you
   listen to me?


            Whitney Hess @whitneyhess
For the next 45 minutes,
I am your motivational speaker




                   Whitney Hess @whitneyhess
Whitney Hess
User Experience Designer
      based in NYC


               Whitney Hess @whitneyhess
Cynic
  Scaredy-cat
Wannabe rockstar


           Whitney Hess @whitneyhess
Probably a lot like you



               Whitney Hess @whitneyhess
I was ready for the next
     big challenge

  and I realized the
  challenge was me

               Whitney Hess @whitney...
What is
your life’s purpose?
Is what you’re doing now going to
       help you get there?


                     Whitney H...
ﬔisIsIndexed.com




                   Whitney Hess @whitneyhess
3 Parts to Getting ﬔere


Share your message
Build a network
Exude confidence

                  Whitney Hess @whitneyhess
You can’t change the
    world if no one knows
         your name

Bullshit?
                  Whitney Hess @whitneyhess
Whitney Hess @whitneyhess
ﬔisIsIndexed.com




Whitney Hess @whitneyhess
Common sense
    is NOT
common practice

         Whitney Hess @whitneyhess
Part 1:
Share Your Message


                Whitney Hess @whitneyhess
Explain why you’re
 important in one
sentence without
  any hesitation
           Whitney Hess @whitneyhess
You are an expert.
     Show it.



            Whitney Hess @whitneyhess
Play up your strengths
Accept your weaknesses



               Whitney Hess @whitneyhess
Blog
 Share your expertise

Stay focused
Be honest
Write oen

                    Whitney Hess @whitneyhess
Write, Speak, Teach

Be a voracious reader
Share what you learn


              Whitney Hess @whitneyhess
USE
TWITTER
    Whitney Hess @whitneyhess
Share your ideas           Involve yourself
and opinions               in conversations



       USE
 Follow people
     ...
Avoid negativity!

It will bite you in the ass


                 Whitney Hess @whitneyhess
“You have the right to remain silent. Anything you say
may be used against you in a court of law, newspapers,
periodicals,...
For goodness sake,
DON’T DRUNK TWEET



            Whitney Hess @whitneyhess
Google is your résumé




              Whitney Hess @whitneyhess
You are a representative
         of your
 community of practice
           (us)


               Whitney Hess @whitneyhess
Part 2:
Build a Network


              Whitney Hess @whitneyhess
“ﬔe opposite of
 networking is
 NOT working”
   – Someone smart



                Whitney Hess @whitneyhess
You don’t have to be an
      extrovert

         I’m not


                   Whitney Hess @whitneyhess
Start online

    I did


            Whitney Hess @whitneyhess
LinkedIn

Connect with everyone you know
Write recommendations proactively
Change your profile settings to
fully public


 ...
Twitter


Use your real name, one-liner, blog URL
Follow and engage with influencers
Don’t use protection ;)



           ...
Facebook



Proceed with caution




               Whitney Hess @whitneyhess
Other social networks

Always link back to your blog
Use the same email address
Try to use the same username

ﬔe point: be...
Now get out
of the house
Congrats on being here!



                 Whitney Hess @whitneyhess
Accept invitations
  Seek out events
 Organize your own
Ask someone to coffee

              Whitney Hess @whitneyhess
ﬔisIsIndexed.com




Whitney Hess @whitneyhess
Tips for overcoming shyness

 Devise a goal before going out
 Pick one person in the room to talk to
 Have a recent blog p...
Maximize your profits

Always carry your card
Find out what people are working on
Follow up with everyone you meet
Remember...
We are all each
other’s resources


           Whitney Hess @whitneyhess
Part 3:
Exude Confidence


               Whitney Hess @whitneyhess
“If you think you can
 or think you can’t,
     you’re right”
       – Henry Ford



                      Whitney Hess @w...
Negative thinking
 holds you back

   Stop now!


            Whitney Hess @whitneyhess
3 Types of Confidence:


Feeling confident in yourself
Making others feel confident in you
Building confidence in others



  ...
Focus on past successes
Recognize your strengths
       Take risks
       Act “as if”

                Whitney Hess @whitn...
Be decisive
Nothing is permanent


             Whitney Hess @whitneyhess
Be opinionated
And support it when challenged



                   Whitney Hess @whitneyhess
Be willing to walk away
  from negative situations



                  Whitney Hess @whitneyhess
Be open to feedback
    Even ask for it


               Whitney Hess @whitneyhess
Don’t react emotionally
   (and don’t drunk tweet)




                   Whitney Hess @whitneyhess
Admit your mistakes
 Everyone makes them


             Whitney Hess @whitneyhess
SHUT UP and listen
 “God gave us two ears
and one mouth to use in
     proportion.”
        – Unknown


                  ...
Be a leader

Organize events
Mentor others
Give feedback and recognition
Connect the dots


                      Whitney ...
Communicate
hope, optimism,
  enthusiasm
          Whitney Hess @whitneyhess
Do not feed
 the trolls
       Whitney Hess @whitneyhess
ﬔisIsIndexed.com




Whitney Hess @whitneyhess
Most importantly,

Be reliable. Be grateful.


                Whitney Hess @whitneyhess
ﬔere are no rules

I’m making this up
   as I go along

 Follow your gut
            Whitney Hess @whitneyhess
Go forth unafraid
   – ﬔe Dalton School motto
       (my alma mater)




                     Whitney Hess @whitneyhess
ﬔank you.



            Whitney Hess
            whitney@whitneyhess.com
                       @whitneyhess
            ...
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Evangelizing Yourself

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The presentation for my session at IA Summit 2009

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Evangelizing Yourself

  1. 1. Evangelizing Yourself You Can’t Change the World If No One Knows Your Name Whitney Hess whitney@whitneyhess.com @whitneyhess http://whitneyhess.com
  2. 2. All of us Evangelizing Yourself You Can’t Change the World If No One Knows Your Name Whitney Hess whitney@whitneyhess.com @whitneyhess http://whitneyhess.com
  3. 3. Who the hell am I and why should you listen to me? Whitney Hess @whitneyhess
  4. 4. For the next 45 minutes, I am your motivational speaker Whitney Hess @whitneyhess
  5. 5. Whitney Hess User Experience Designer based in NYC Whitney Hess @whitneyhess
  6. 6. Cynic Scaredy-cat Wannabe rockstar Whitney Hess @whitneyhess
  7. 7. Probably a lot like you Whitney Hess @whitneyhess
  8. 8. I was ready for the next big challenge and I realized the challenge was me Whitney Hess @whitneyhess
  9. 9. What is your life’s purpose? Is what you’re doing now going to help you get there? Whitney Hess @whitneyhess
  10. 10. ﬔisIsIndexed.com Whitney Hess @whitneyhess
  11. 11. 3 Parts to Getting ﬔere Share your message Build a network Exude confidence Whitney Hess @whitneyhess
  12. 12. You can’t change the world if no one knows your name Bullshit? Whitney Hess @whitneyhess
  13. 13. Whitney Hess @whitneyhess
  14. 14. ﬔisIsIndexed.com Whitney Hess @whitneyhess
  15. 15. Common sense is NOT common practice Whitney Hess @whitneyhess
  16. 16. Part 1: Share Your Message Whitney Hess @whitneyhess
  17. 17. Explain why you’re important in one sentence without any hesitation Whitney Hess @whitneyhess
  18. 18. You are an expert. Show it. Whitney Hess @whitneyhess
  19. 19. Play up your strengths Accept your weaknesses Whitney Hess @whitneyhess
  20. 20. Blog Share your expertise Stay focused Be honest Write oen Whitney Hess @whitneyhess
  21. 21. Write, Speak, Teach Be a voracious reader Share what you learn Whitney Hess @whitneyhess
  22. 22. USE TWITTER Whitney Hess @whitneyhess
  23. 23. Share your ideas Involve yourself and opinions in conversations USE Follow people Find your voice who inspire you TWITTER Don’t be a lurker! Reply to everyone who replies to you Whitney Hess @whitneyhess
  24. 24. Avoid negativity! It will bite you in the ass Whitney Hess @whitneyhess
  25. 25. “You have the right to remain silent. Anything you say may be used against you in a court of law, newspapers, periodicals, radio, television, all electronic media, and technologies yet to be invented.” Whitney Hess @whitneyhess
  26. 26. For goodness sake, DON’T DRUNK TWEET Whitney Hess @whitneyhess
  27. 27. Google is your résumé Whitney Hess @whitneyhess
  28. 28. You are a representative of your community of practice (us) Whitney Hess @whitneyhess
  29. 29. Part 2: Build a Network Whitney Hess @whitneyhess
  30. 30. “ﬔe opposite of networking is NOT working” – Someone smart Whitney Hess @whitneyhess
  31. 31. You don’t have to be an extrovert I’m not Whitney Hess @whitneyhess
  32. 32. Start online I did Whitney Hess @whitneyhess
  33. 33. LinkedIn Connect with everyone you know Write recommendations proactively Change your profile settings to fully public Whitney Hess @whitneyhess
  34. 34. Twitter Use your real name, one-liner, blog URL Follow and engage with influencers Don’t use protection ;) Whitney Hess @whitneyhess
  35. 35. Facebook Proceed with caution Whitney Hess @whitneyhess
  36. 36. Other social networks Always link back to your blog Use the same email address Try to use the same username ﬔe point: be findable Whitney Hess @whitneyhess
  37. 37. Now get out of the house Congrats on being here! Whitney Hess @whitneyhess
  38. 38. Accept invitations Seek out events Organize your own Ask someone to coffee Whitney Hess @whitneyhess
  39. 39. ﬔisIsIndexed.com Whitney Hess @whitneyhess
  40. 40. Tips for overcoming shyness Devise a goal before going out Pick one person in the room to talk to Have a recent blog post/article/book in mind to discuss Ask people to introduce you to others Whitney Hess @whitneyhess
  41. 41. Maximize your profits Always carry your card Find out what people are working on Follow up with everyone you meet Remember everything Whitney Hess @whitneyhess
  42. 42. We are all each other’s resources Whitney Hess @whitneyhess
  43. 43. Part 3: Exude Confidence Whitney Hess @whitneyhess
  44. 44. “If you think you can or think you can’t, you’re right” – Henry Ford Whitney Hess @whitneyhess
  45. 45. Negative thinking holds you back Stop now! Whitney Hess @whitneyhess
  46. 46. 3 Types of Confidence: Feeling confident in yourself Making others feel confident in you Building confidence in others Whitney Hess @whitneyhess
  47. 47. Focus on past successes Recognize your strengths Take risks Act “as if” Whitney Hess @whitneyhess
  48. 48. Be decisive Nothing is permanent Whitney Hess @whitneyhess
  49. 49. Be opinionated And support it when challenged Whitney Hess @whitneyhess
  50. 50. Be willing to walk away from negative situations Whitney Hess @whitneyhess
  51. 51. Be open to feedback Even ask for it Whitney Hess @whitneyhess
  52. 52. Don’t react emotionally (and don’t drunk tweet) Whitney Hess @whitneyhess
  53. 53. Admit your mistakes Everyone makes them Whitney Hess @whitneyhess
  54. 54. SHUT UP and listen “God gave us two ears and one mouth to use in proportion.” – Unknown Whitney Hess @whitneyhess
  55. 55. Be a leader Organize events Mentor others Give feedback and recognition Connect the dots Whitney Hess @whitneyhess
  56. 56. Communicate hope, optimism, enthusiasm Whitney Hess @whitneyhess
  57. 57. Do not feed the trolls Whitney Hess @whitneyhess
  58. 58. ﬔisIsIndexed.com Whitney Hess @whitneyhess
  59. 59. Most importantly, Be reliable. Be grateful. Whitney Hess @whitneyhess
  60. 60. ﬔere are no rules I’m making this up as I go along Follow your gut Whitney Hess @whitneyhess
  61. 61. Go forth unafraid – ﬔe Dalton School motto (my alma mater) Whitney Hess @whitneyhess
  62. 62. ﬔank you. Whitney Hess whitney@whitneyhess.com @whitneyhess http://whitneyhess.com
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