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Courage To Quit: Starting, Growing and Maintaining Your UX Business

by Whitney Hess on Mar 23, 2009

The presentation for the panel I participated in at IA Summit 2009

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Mark Richman, Web Application Developer at home! What did you do during your 5-10 hours a week of business development that landed you the most clients? 3 years ago
Are you sure you want to

Catherine Hicks, Photographer / Co-Owner at Umentary Services 1 month ago
Alix Vale, User experience designer 3 years ago
Martin Kopta, Web Site Analyst / User Experience Designer at martinkopta.cz Tags freelancing enterpreneurship 3 years ago
urban sheep 3 years ago
Adi Narayana Vemuru, Founder at Fresh Brains, TeamCloud 3 years ago
tangqiu Tags ux strategy ia 4 years ago
Regular Joe Consulting at Regular Joe Consulting 4 years ago
ibox2000, Consultant Tags ux 4 years ago
Bi Oliveira Tags iasummit 4 years ago
Michael Carvin, User Experience Research, Strategy, Design at BracketUX (Independent Consultancy) 4 years ago

I’m the freshman Whitney Hess user experience designer Independent consultant based in NYC Quit my full-time job to go indie in August 08 Whitney Hess http://whitneyhess.com/blog
Why I quit Greater control over my career Wider variety of projects Didn't ﬁt into the corporate environment Whitney Hess http://whitneyhess.com/blog
How I started Incorporated August ‘05, freelanced while full-time Built a client base, from tactical to strategic projects Learned about the realities from seasoned indies Gathered template deliverables Created a reserve fund Whitney Hess http://whitneyhess.com/blog
Creating success 3-4 clients at time for 2-week to 4-month projects Work with major corporations (Hearst), start-ups (boxee), and agencies (Happy Cog) 5-10 hours a week on business development Supplement consulting with speaking, writing and teaching Whitney Hess http://whitneyhess.com/blog
Facing challenges Pricing structures No design crits! Being strategic about what's next No structure or routine Fear and anxiety are plentiful Whitney Hess http://whitneyhess.com/blog