Courage To Quit: Starting, Growing and Maintaining Your UX Business

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The presentation for the panel I participated in at IA Summit 2009

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Courage To Quit: Starting, Growing and Maintaining Your UX Business

  1. 1. I’m the freshman Whitney Hess user experience designer Independent consultant based in NYC Quit my full-time job to go indie in August 08 Whitney Hess http://whitneyhess.com/blog
  2. 2. Why I quit Greater control over my career Wider variety of projects Didn't fit into the corporate environment Whitney Hess http://whitneyhess.com/blog
  3. 3. How I started Incorporated August ‘05, freelanced while full-time Built a client base, from tactical to strategic projects Learned about the realities from seasoned indies Gathered template deliverables Created a reserve fund Whitney Hess http://whitneyhess.com/blog
  4. 4. Creating success 3-4 clients at time for 2-week to 4-month projects Work with major corporations (Hearst), start-ups (boxee), and agencies (Happy Cog) 5-10 hours a week on business development Supplement consulting with speaking, writing and teaching Whitney Hess http://whitneyhess.com/blog
  5. 5. Facing challenges Pricing structures No design crits! Being strategic about what's next No structure or routine Fear and anxiety are plentiful Whitney Hess http://whitneyhess.com/blog

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