Performance-Based Advertising The ROI-driven marketing strategy

As a marketer, would you prefer: Paying for ad space? or Paying for desired visitor actions (leads, downloads, registrations, clicks etc)? The first advertising model with virtually no waste

Paying for ad space?

or

Paying for desired visitor actions (leads, downloads, registrations, clicks etc)?

What is Performance Advertising? New online strategy based on pay-for-performance model Advertiser pays for valid leads or actions after they occur Publisher controls ad placement, frequency & duration Ideal for lead generation campaigns Infrastructure/analytics allow measurement & optimization Monitor & track click-throughs, lead generation rates, performance and costs across multiple campaigns & Web sites

New online strategy based on pay-for-performance model

Advertiser pays for valid leads or actions after they occur

Publisher controls ad placement, frequency & duration

Ideal for lead generation campaigns

Infrastructure/analytics allow measurement & optimization

Monitor & track click-throughs, lead generation rates, performance and costs across multiple campaigns & Web sites

Performance Advertising: A Proven Concept Amazon.com developed concept in 1996 Used by over 50% of major retail/consumer companies Channel generates up to 40% of their revenue A $6 billion market growing by 13% per year* *2008 Jupiter Research estimate

Amazon.com developed concept in 1996

Used by over 50% of major retail/consumer companies

Channel generates up to 40% of their revenue

A $6 billion market growing by 13% per year*

The Benefits Advertiser only pays when value is generated, reducing risk Pay for actions, not eyeballs Only paying for prospect types you want Captures full prospect data in real time Provides detailed reports on campaign performance Campaign start-up costs (ad creative) are same as traditional Web advertising Interfaces seamlessly with advertiser’s Web site

Advertiser only pays when value is generated, reducing risk

Pay for actions, not eyeballs

Only paying for prospect types you want

Captures full prospect data in real time

Provides detailed reports on campaign performance

Campaign start-up costs (ad creative) are same as traditional Web advertising

Interfaces seamlessly with advertiser’s Web site

The Offer Content incentive or offer is essential to motivate Web visitor response Knowledge-based or value-based incentives are most effective White papers Video downloads & podcasts Webinar/seminar registrations Discounts Free trials Visitors directed to landing/registration pages

Content incentive or offer is essential to motivate Web visitor response

Knowledge-based or value-based incentives are most effective

White papers

Video downloads & podcasts

Webinar/seminar registrations

Discounts

Free trials

Visitors directed to landing/registration pages

High Quality Leads Prospect must provide valid email address, company name, phone, etc Advertiser only pays for leads that meet established criteria Prospects with unwanted attributes (geography, competitors, students, etc) are eliminated Only motivated prospects will register & download highly specific offers/content

Prospect must provide valid email address, company name, phone, etc

Advertiser only pays for leads that meet established criteria

Prospects with unwanted attributes (geography, competitors, students, etc) are eliminated

Only motivated prospects will register & download highly specific offers/content

Our Networks TW Networks works with B2B publishers reaching many vertical markets Industrial automation Manufacturing & processing Logistics Life sciences Electronics HVAC/building management

TW Networks works with B2B publishers reaching many vertical markets

Industrial automation

Manufacturing & processing

Logistics

Life sciences

Electronics

HVAC/building management

Case Study Industrial automation company introduced wireless asset management technology Developed technology white paper 60-day performance marketing campaigns with Automation.com & Chemical Processing $60 per lead Results Impressions 62,871 Click-throughs 2,084 Qualified leads 289 Lead conversion rate 14% Significant quotation activity

Industrial automation company introduced wireless asset management technology

Developed technology white paper

60-day performance marketing campaigns with Automation.com & Chemical Processing

$60 per lead

Results

Impressions 62,871

Click-throughs 2,084

Qualified leads 289

Lead conversion rate 14%

Significant quotation activity

About TW Networks (www.twnetworks.com) First performance marketing network focused on B2B & technology Brings advertisers & publishers together in pay-for-performance relationships Campaign development Price negotiations Web publisher recruitment Network development & management Campaign analytics, measurement and optimization A division of Tiziani Whitmyre, Inc. Leading Boston-based B2B marketing service firm Interactive marketing & public relations Advertising & creative services Marketing software development

First performance marketing network focused on B2B & technology

Brings advertisers & publishers together in pay-for-performance relationships

Campaign development

Price negotiations

Web publisher recruitment

Network development & management

Campaign analytics, measurement and optimization

A division of Tiziani Whitmyre, Inc.

Leading Boston-based B2B marketing service firm

Interactive marketing & public relations

Advertising & creative services

Marketing software development