The Future of the Profession:              Making a Difference One                 Student at a Time      Dr. Diane S. Kri...
National Student Initiatives                 PRSSA Affiliate Program                 Internship Guide2/23/2012          ...
PRSSA Affiliate Program                       &              Student Outreach2/23/2012                             3
Affiliate Program             Affiliate benefits             •   National publications             •   Invitation to atten...
Affiliate Program            Benefits            Activities            Results              Tips2/23/2012                 ...
Affiliate Program  Student engagement for              Professional mentoring  students with or                           ...
Affiliate Program   Mini-internships                                            Classroom                                 ...
Affiliate Program   Increase number of                    Implementation of   students interacting                    stud...
Affiliate Program  Find a champion!                                  Secure board support  Success requires a             ...
Affiliate Program            Benefits            Activities            Results              Tips2/23/2012                 ...
Internship Guide                              for            Providers and Sponsoring Organizations                     Ac...
Students   Providers                 Faculty &                Universities2/23/2012                          12
Providers2/23/2012               13
Recommendations for                          Internship Providers            1. Provide robust practical            experi...
Recommendations for                           Internship Providers            4. Provide a mentor            5. Provide ad...
Recommendations for                          Internship Providers            8. Increase ways to promote            intern...
Faculty &            Universities2/23/2012                  17
Recommendations for                          Faculty & Universities            1. Encourage and facilitate            inte...
Recommendations for                         Faculty &Universities            3. Provide sufficient supervision to         ...
Students2/23/2012              20
Recommendations for                                    Students            1. Communicate their goals and            expec...
Recommendations for                                       Students            4. Show initiative and seek            addit...
Recommendations for                                   Students            7. Learn about organization’s            busines...
Model Internship                   Programs2/23/2012                      24
Model Programs                                                                                   Best Practices           ...
Additional Resources                                         Advice                 Resources                             ...
NOTES2/23/2012           27
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The Future of the Profession: Making a Difference One Student at a Time

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Dr. Krider spoke to the White Pine PRSA chapter regarding PRSA's national affiliate program for students who attend universities or colleges without a PR program and/or PRSSA chapter. She also shared information about PRSA national's internship guide, which provides best practices for an internship program.

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The Future of the Profession: Making a Difference One Student at a Time

  1. 1. The Future of the Profession: Making a Difference One Student at a Time Dr. Diane S. Krider, APR Central Michigan University2/23/2012 1
  2. 2. National Student Initiatives  PRSSA Affiliate Program  Internship Guide2/23/2012 2
  3. 3. PRSSA Affiliate Program & Student Outreach2/23/2012 3
  4. 4. Affiliate Program Affiliate benefits • National publications • Invitation to attend the national conference • National website & listserves • Career center • Where to study public relations info • Networking2/23/2012 4
  5. 5. Affiliate Program Benefits Activities Results Tips2/23/2012 5
  6. 6. Affiliate Program Student engagement for Professional mentoring students with or & networking without a PRSSA Chapter Supplements Promotion of curriculum Benefits value of PRSA Regular, Visibility of consistent professionals in interaction academic settings with students2/23/2012 6
  7. 7. Affiliate Program Mini-internships Classroom lectures Event attendance Activities Field trips Student-focused programs2/23/2012 7
  8. 8. Affiliate Program Increase number of Implementation of students interacting student-focused with PRSA/PR Pros events Increased Chapter Structure member established participation for long-term in mentoring mentoring and networking Increased distribution of Results Employee membership recruitment information for local chapters2/23/2012 8
  9. 9. Affiliate Program Find a champion! Secure board support Success requires a and buy-in Chapter member for student who wants to serve outreach as a student activities advocate willing to take on and carry out the vision Work with Create a local educators committee to to establish work with Tips relationships engaged students2/23/2012 9
  10. 10. Affiliate Program Benefits Activities Results Tips2/23/2012 10
  11. 11. Internship Guide for Providers and Sponsoring Organizations Academic Institutions Faculty and Students2/23/2012 11
  12. 12. Students Providers Faculty & Universities2/23/2012 12
  13. 13. Providers2/23/2012 13
  14. 14. Recommendations for Internship Providers 1. Provide robust practical experiences for students 2. Include an orientation or an on- boarding process 3. Establish a detailed job description and assignment2/23/2012 14
  15. 15. Recommendations for Internship Providers 4. Provide a mentor 5. Provide adequate length to ensure learning and benefits to provider 6. Provide training, networking and education opportunities 7. Establish relationships with key universities and with PRSSA2/23/2012 15
  16. 16. Recommendations for Internship Providers 8. Increase ways to promote internship opportunities 9. Compensate in some fashion 10. Sign legal agreements covering liability 11. Conclude with formal final evaluation2/23/2012 16
  17. 17. Faculty & Universities2/23/2012 17
  18. 18. Recommendations for Faculty & Universities 1. Encourage and facilitate internships as part of core curriculum and/or progress toward graduation 2. Maintain strong relationships with professional community2/23/2012 18
  19. 19. Recommendations for Faculty &Universities 3. Provide sufficient supervision to ensure expeditious resolution of issues 4. Integrate professionalism throughout curriculum and require it in work environment 5. Maintain database of all approved providers including legal documentation2/23/2012 19
  20. 20. Students2/23/2012 20
  21. 21. Recommendations for Students 1. Communicate their goals and expectations to supervisor 2. Actively search for internships that are career starters 3. Independently seek out professional learning experiences to enhance internship2/23/2012 21
  22. 22. Recommendations for Students 4. Show initiative and seek additional responsibility 5. Understand office culture, business etiquette, dress code and personal conduct standards 6. Possess solid communication skills including significant writing and research2/23/2012 22
  23. 23. Recommendations for Students 7. Learn about organization’s business & clients before starting internship 8. Be insured for medical and other eventualities2/23/2012 23
  24. 24. Model Internship Programs2/23/2012 24
  25. 25. Model Programs Best Practices Paid internships Credit available Orientation session Factors contributing to outstanding learning Mentoring/Coaching Function as team member Formal & informal social events Network training experiences Regular meetings with supervisors Meetings/meals with senior management Rotation to different departments Recruit at targeted universities  Burson-Marsteller: Harold Burson Summer Internship Program  Eisbrennner: Outside the Book (37-page handbook); intern blogs  Dow: Housing available; Meet and Greet; Lunch and Learn  GM: Housing available; Dedicated recruiting team; student website2/23/2012 25
  26. 26. Additional Resources Advice Resources Syllabus Evaluations Assignments Legal Applications Agreements2/23/2012 26
  27. 27. NOTES2/23/2012 27

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