QR Codes…Creating Response Opportunities On Demand!!!!  Patrick A. White Darwill, Account Executive Phone: 708-236-4963 Em...
Today’s Discussion <ul><ul><li>What is a QR code? </li></ul></ul><ul><ul><li>How do QR codes work? </li></ul></ul><ul><ul>...
<ul><li>What is a  QR Code? </li></ul>
Meet the QR Code <ul><ul><li>A 2D Barcode </li></ul></ul><ul><ul><li>Created by a Japanese corporation  (Denso-Wave) in 19...
What The QR Code Contains  <ul><li>Service types that can be embedded in a QR code </li></ul>Service Example  Instruction ...
How QR Codes Work A Mobile Phone with a Camera and QR Code Reading Software Snap a  Picture The QR Code will Decode instan...
Critical Market Enablers for QR Codes <ul><ul><li>Consumer adoption of mobile technology </li></ul></ul><ul><ul><li>Market...
Smart Phone & the PC <ul><li>http://www.businessinsider.com/chart-of-the-day-smartphone-sales-to-beat-pc-sales-by-2011-200...
Consumer Utilization of Mobile Technology <ul><ul><li>More than 90% of us keep our cell phones within arm’s reach 24 hours...
Mobile Technology Today <ul><ul><li>Mobile marketing spending in the U.S. is projected to grow at a 25% CAGR in 2010 </li>...
Preloaded QR Enabled Phones <ul><ul><li>Blackberry is now shipping its mobile phones with a QR Reader preloaded in Messeng...
Ease of Use : Forget The Hassle of Keying in URLs Step 1 Point the camera at the code Step 2 Take a picture  Step 3 Wait f...
Accelerating Consumer Adoption  Endorsement from Google
And Maybe Even More Importantly… Facebook
Facebook & QR Codes <ul><ul><li>Facebook just announced they are going to start assigning  QR Codes to every individual pr...
The Opportunity is Diverse <ul><li>Signage </li></ul><ul><li>Packaging and labels </li></ul><ul><li>Books </li></ul><ul><l...
Smart Retailers Catching On
QR Codes Ralph Lauren
Retailers Like Harrods Source: Times Online
QR Codes Best Buy NYC
QR Codes Calvin Klein NYC
Restaurants with Links to Reviews
NBA All-Star Game 2010 <ul><ul><li>2010 NBA All-Star Game  QR code campaign. </li></ul></ul>
The NBA Global Merchandising Group <ul><ul><li>T The NBA reaches fans and consumers worldwide through the licensing and ma...
NBA All-Star Game 2010 Coupon
The NBA All-Star Game  QR Code Campaign <ul><ul><li>During the All-Star Game, fans were invited to scan the QR Code that w...
NBA All-Star Game Signage
Pepsi…Using the Package to Engage Consumers
McDonald’s Sharing Nutritional Information
Wine Label Linked to Wine Lovers Adde
<ul><ul><li>Basic Campaign  </li></ul></ul><ul><ul><ul><li>300k+ copies in the marketplace </li></ul></ul></ul><ul><ul><ul...
<ul><li>The QR Code Component   </li></ul><ul><ul><li>8000 + visits to mobile site from over 80 countries—3% response rate...
A QR Code Driven Magazine
QR Codes Lucky Magazine
Game Day with the Detroit Red Wings
Following the News…………
Direct Mailers
Advertising Atlantis – Point, Click and Make a Reservation
Transforming Catalogs
Recommendations <ul><ul><li>Technology is exciting….but </li></ul></ul><ul><ul><li>It isn’t enough </li></ul></ul>
The Fundamentals Still Apply <ul><ul><li>Business strategy </li></ul></ul><ul><ul><li>Identification of the right target m...
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Quick Response Codes (QR Codes)

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Overview of Quick Response Barcodes.

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  • Today, we are going to cover exactly what QR codes are…how they make print interactive…how they are created and can be tracked and specific applications in today’s market.
  • Let’s start with exactly what a QR code is.
  • Quick Response Codes (QR Codes)

    1. 1. QR Codes…Creating Response Opportunities On Demand!!!! Patrick A. White Darwill, Account Executive Phone: 708-236-4963 Email: pwhite@darwill.com
    2. 2. Today’s Discussion <ul><ul><li>What is a QR code? </li></ul></ul><ul><ul><li>How do QR codes work? </li></ul></ul><ul><ul><li>Critical market enablers </li></ul></ul><ul><ul><li>QR Code applications that drive demand </li></ul></ul>
    3. 3. <ul><li>What is a QR Code? </li></ul>
    4. 4. Meet the QR Code <ul><ul><li>A 2D Barcode </li></ul></ul><ul><ul><li>Created by a Japanese corporation (Denso-Wave) in 1994 </li></ul></ul><ul><ul><li>QR stands for “Quick Response ” </li></ul></ul>
    5. 5. What The QR Code Contains <ul><li>Service types that can be embedded in a QR code </li></ul>Service Example Instruction http: http://www.qrme.co.uk Browse to a web site Mail to: mailto:admin@qrme.co.uk Invoke an e-mail message Telephone: tel: +44123456789 Telephone a number sms: sms: +4407912345678 Send an sms message
    6. 6. How QR Codes Work A Mobile Phone with a Camera and QR Code Reading Software Snap a Picture The QR Code will Decode instantly You’ll be brought to a web page
    7. 7. Critical Market Enablers for QR Codes <ul><ul><li>Consumer adoption of mobile technology </li></ul></ul><ul><ul><li>Marketing focus on mobile solutions </li></ul></ul><ul><ul><li>QR code enabled phones and easy to download QR readers </li></ul></ul><ul><ul><li>Ease of use </li></ul></ul><ul><ul><li>Endorsements by market leaders Google and Facebook </li></ul></ul>
    8. 8. Smart Phone & the PC <ul><li>http://www.businessinsider.com/chart-of-the-day-smartphone-sales-to-beat-pc-sales-by-2011-2009-8 </li></ul>
    9. 9. Consumer Utilization of Mobile Technology <ul><ul><li>More than 90% of us keep our cell phones within arm’s reach 24 hours a day, 7 days a week, 365 days a year. </li></ul></ul><ul><ul><li>More than 70% of us actually take our cell phones to bed with us. </li></ul></ul><ul><ul><li>Over 70% of us now use our cell phones as alarm clocks. </li></ul></ul><ul><ul><li>A study by Unisys revealed that if we lose our wallet, we report it missing in 26 hours. If we lose our cell phone, we report it missing in 68 minutes. </li></ul></ul>Sources: eMarketer, Mobile Marketer, InfoTrends
    10. 10. Mobile Technology Today <ul><ul><li>Mobile marketing spending in the U.S. is projected to grow at a 25% CAGR in 2010 </li></ul></ul><ul><ul><li>QR, Barcodes and Tags are the future of mobile marketing </li></ul></ul><ul><ul><li>The Year of Mobile Marketing has arrived </li></ul></ul>
    11. 11. Preloaded QR Enabled Phones <ul><ul><li>Blackberry is now shipping its mobile phones with a QR Reader preloaded in Messenger 5.0. </li></ul></ul><ul><ul><li>Nokia, Sharp, Panasonic, and Asus have been shipping their mobile phones with QR Readers preloaded. </li></ul></ul><ul><ul><li>LG, Samsung, and Sony-Ericsson have all announced plans to preload various third-party QR Readers and are already doing this on select phones. </li></ul></ul><ul><ul><li>By early 2010, mobile phones from all these manufacturers and others will have them preloaded </li></ul></ul>
    12. 12. Ease of Use : Forget The Hassle of Keying in URLs Step 1 Point the camera at the code Step 2 Take a picture Step 3 Wait for decoding Step 4 Link to website
    13. 13. Accelerating Consumer Adoption Endorsement from Google
    14. 14. And Maybe Even More Importantly… Facebook
    15. 15. Facebook & QR Codes <ul><ul><li>Facebook just announced they are going to start assigning QR Codes to every individual profile. </li></ul></ul><ul><ul><li>Major impact on QR Code awareness. </li></ul></ul><ul><ul><li>Facebook’s US user base grew from 42 million to 103 million in 2009. That’s a 144.9% growth rate! </li></ul></ul><ul><ul><li>The 35+ demographic now represents more than 30% of the entire user base. </li></ul></ul><ul><ul><li>The 55+ audience grew 922.7% in 2009. </li></ul></ul><ul><ul><li>If these groups haven’t learned about QR Code technology already, they will now learn about it from Facebook. </li></ul></ul>Source: iStrategylabs.com
    16. 16. The Opportunity is Diverse <ul><li>Signage </li></ul><ul><li>Packaging and labels </li></ul><ul><li>Books </li></ul><ul><li>Magazines/Programs </li></ul><ul><li>Direct mail </li></ul><ul><li>Catalogs </li></ul>
    17. 17. Smart Retailers Catching On
    18. 18. QR Codes Ralph Lauren
    19. 19. Retailers Like Harrods Source: Times Online
    20. 20. QR Codes Best Buy NYC
    21. 21. QR Codes Calvin Klein NYC
    22. 22. Restaurants with Links to Reviews
    23. 23. NBA All-Star Game 2010 <ul><ul><li>2010 NBA All-Star Game QR code campaign. </li></ul></ul>
    24. 24. The NBA Global Merchandising Group <ul><ul><li>T The NBA reaches fans and consumers worldwide through the licensing and marketing of consumer products bearing the league’s trademarks and player attributes </li></ul></ul><ul><li>Over 200 licensees manufacture, sell and market NBA branded products, promoted worldwide and sold in more than 100,000 retail locations in 100 countries </li></ul><ul><li>Major categories include video games, apparel, footwear, sporting goods and trading cards </li></ul><ul><li>The NBA Store on 5th Avenue has more than 1 Million visitors every year </li></ul><ul><ul><li>N NBAStore.com is the online destination for NBA fans around the world looking for exclusive team merchandise, memorabilia with 10 million visitors every year </li></ul></ul>
    25. 25. NBA All-Star Game 2010 Coupon
    26. 26. The NBA All-Star Game QR Code Campaign <ul><ul><li>During the All-Star Game, fans were invited to scan the QR Code that was displayed on the 3,500+ HDTV screens on the main concourse level of the stadium after the first quarter, during half time and after the third quarter. </li></ul></ul><ul><ul><li>Once scanned, they were sent a coupon to receive a Free All-Star gift at the main team store in the stadium. </li></ul></ul><ul><ul><li>The NBA exceeded goals for this campaign and distributed all of the free gifts available. This campaign started and was completed within a 6-hour period and 10% of the 100,000 attendees clicked on the QR code </li></ul></ul><ul><ul><li>The first NBA QR Code campaign and it was a success! </li></ul></ul>
    27. 27. NBA All-Star Game Signage
    28. 28. Pepsi…Using the Package to Engage Consumers
    29. 29. McDonald’s Sharing Nutritional Information
    30. 30. Wine Label Linked to Wine Lovers Adde
    31. 31. <ul><ul><li>Basic Campaign </li></ul></ul><ul><ul><ul><li>300k+ copies in the marketplace </li></ul></ul></ul><ul><ul><ul><li>Major national publicity and pickup </li></ul></ul></ul><ul><ul><ul><li>Author tour / appearance on Jimmy Fallon at kickoff </li></ul></ul></ul><ul><ul><ul><li>Major pickup on use of QR codes to generate publicity for title: USA Today et. al. </li></ul></ul></ul><ul><ul><ul><li>Forecasting over 80% sell through </li></ul></ul></ul>Lauren Conrad / L.A. Candy
    32. 32. <ul><li>The QR Code Component </li></ul><ul><ul><li>8000 + visits to mobile site from over 80 countries—3% response rate </li></ul></ul><ul><ul><ul><li>50% + of traffic to lacandy.mobi coming from PCs; </li></ul></ul></ul><ul><ul><ul><li>25% coming from phones sans codes </li></ul></ul></ul><ul><ul><ul><li>16% coming from QR code scans itself </li></ul></ul></ul><ul><ul><ul><li>2000 scans of code; virtually all new users </li></ul></ul></ul><ul><ul><li>Book jacket drove vast majority of these scans </li></ul></ul><ul><ul><li>Nearly half of mobile site visitors clicked on “read it”; 10% clicked on share it and 10% clicked on buy it </li></ul></ul>
    33. 33. A QR Code Driven Magazine
    34. 34. QR Codes Lucky Magazine
    35. 35. Game Day with the Detroit Red Wings
    36. 36. Following the News…………
    37. 37. Direct Mailers
    38. 38. Advertising Atlantis – Point, Click and Make a Reservation
    39. 39. Transforming Catalogs
    40. 40. Recommendations <ul><ul><li>Technology is exciting….but </li></ul></ul><ul><ul><li>It isn’t enough </li></ul></ul>
    41. 41. The Fundamentals Still Apply <ul><ul><li>Business strategy </li></ul></ul><ul><ul><li>Identification of the right target market </li></ul></ul><ul><ul><li>The right media – synergistic use of media </li></ul></ul><ul><ul><li>The right offer </li></ul></ul><ul><ul><li>Good creative </li></ul></ul><ul><ul><li>Get a response – build a relationship </li></ul></ul><ul><ul><li>Measure, Measure, Measure </li></ul></ul>
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