0
#whiteexchange

Daniel Bianchini
Director of Services
danielbianchini

whitedotnet
#whiteexchange

EVOLUTION OF
SEARCH
whitedotnet
#whiteexchange

:A

B
Before Google

After Google
2AG
2000-2010

4BG
1993-1997
Birth of the Current
Search Engine

16+AG
2...
#whiteexchange

BUT LET’S START
BEFORE
RECORDS BEGAN
Search 1.0

whitedotnet
#whiteexchange

ARCHIE – CONSIDERED TO BE THE VERY FIRST SEARCH ENGINE

whitedotnet
#whiteexchange

Sir Tim
Berners-Lee
whitedotnet
#whiteexchange

4B
1993-1997
whitedotnet
#whiteexchange

DURING THIS
TIME ONLY A FEW
WEBSITES
EXISTED
Search 1.0

whitedotnet
#whiteexchange

I’M TALKING A
FEW HUNDRED
Search 1.0

whitedotnet
#whiteexchange

AND ONLY A FEW
SEARCH ENGINES
Search 1.0

whitedotnet
#whiteexchange

whitedotnet
#whiteexchange

whitedotnet
#whiteexchange

whitedotnet
#whiteexchange

THEY WERE VERY
SIMPLE
Search 1.0

whitedotnet
#whiteexchange

WHICH MEANT
YOU COULD
RANK BY…
Search 1.0

whitedotnet
CURTAIN FABRICS CURTAIN FABRICS#whiteexchange
CURTAIN
FABRICS CURTAIN FABRICS CURTAIN FABRICS
CURTAIN FABRICS CURTAIN FABR...
#whiteexchange

MEANING THEY
WERE
Search 1.0

whitedotnet
#whiteexchange

EASY TO
MANIPULATE
Search 1.0

whitedotnet
#whiteexchange

EASY TO SPAM
Search 1.0

whitedotnet
#whiteexchange

1998
BIRTH OF CHRIST
Search 1.0

whitedotnet
#whiteexchange
Sergi Brin & Larry Page

whitedotnet
#whiteexchange

BIRTH OF
GOOGLE

Search 1.0

whitedotnet
CURTAIN FABRICS CURTAIN FABRICS#whiteexchange
CURTAIN
FABRICS CURTAIN FABRICS CURTAIN FABRICS
CURTAIN FABRICS CURTAIN FABR...
#whiteexchange

BIRTH OF
GOOGLE

Search 1.0

whitedotnet
#whiteexchange

whitedotnet
#whiteexchange

WITH THIS
CHANGE

Search 1.0

whitedotnet
#whiteexchange

What you
want to say

Content

Relevance

INCREASED RELEVANCE IN THE SERPS

What they are
interested in

L...
#whiteexchange

2A
2000-2010
whitedotnet
#whiteexchange

whitedotnet
#whiteexchange

whitedotnet
#whiteexchange

whitedotnet
#whiteexchange

whitedotnet
#whiteexchange

whitedotnet
#whiteexchange

whitedotnet
#whiteexchange

whitedotnet
#whiteexchange

FIRST IT WAS VERTICAL SEARCH

Google Search

News

Groups

Directory

Images

whitedotnet
#whiteexchange

LOCAL SEARCH

Local Search

VERTICAL
SEARCH
whitedotnet
#whiteexchange

LOCAL SEARCH

VERTICAL
SEARCH

Flight Search
whitedotnet
#whiteexchange

LOCAL SEARCH

Sports
scores

VERTICAL
SEARCH

Flight Search
whitedotnet
#whiteexchange

UNTIL THEY DECIDED TO BRING IT ALL TOGETHER

UNIVERSAL
SEARCH
whitedotnet
#whiteexchange

whitedotnet
#whiteexchange

Street
View
whitedotnet
#whiteexchange

IN 10 YEARS THEY HAD

REVOLUTIONISED
SEARCH
whitedotnet
#whiteexchange

IN 10 YEARS THEY HAD

CHANGED OUR
THINKING
whitedotnet
#whiteexchange

ALL WHILST
THERE WAS STIFF
COMPETITION
Search 1.0

whitedotnet
#whiteexchange

whitedotnet
#whiteexchange

whitedotnet
#whiteexchange

AND MARKETERS
TRYING TO
MANIPULATE THE
ALGORITHM
Search 1.0

whitedotnet
#whiteexchange

12A
2011-13
whitedotnet
#whiteexchange

MORE MAJOR
CHANGES IN 2
YEARS THAN THE
PREVIOUS 12
Search 1.0

whitedotnet
FIRST
The CAME THE PANDA – RELEASED FEB 2011
Venice
Update

#whiteexchange

whitedotnet
#whiteexchange

THE PANDA UPDATE – RELEASED FEB 2011

whitedotnet
#whiteexchange

EFFECT OF PANDA

The Panda algorithm update affected
up to 12% of search results. Panda
cracked down on we...
#whiteexchange

THE PENGUIN UPDATE – RELEASED APRIL 2012

whitedotnet
#whiteexchange

EFFECT OF PENGUIN

Penguin adjusted a number of spam
factors, including keyword stuffing,
and impacted an ...
The
Hummingbird
Update

#whiteexchange

whitedotnet
#whiteexchange

AS WELL AS
Search 1.0

whitedotnet
#whiteexchange

IMPROVING PERSONALISED SEARCH

whitedotnet
#whiteexchange

STARTING TO INTEGRATE SOCIAL SIGNALS

whitedotnet
#whiteexchange

16+A
2014+
whitedotnet
#whiteexchange

WHERE WILL SEARCH GO

IT WILL BECOME
QUICKER
whitedotnet
#whiteexchange

WHERE WILL SEARCH GO

MORE SEMANTIC
whitedotnet
#whiteexchange

WHERE WILL SEARCH GO

MORE SOCIAL
whitedotnet
#whiteexchange

More Mobile

whitedotnet
#whiteexchange

IN 10 YEARS THEY HAD

THESE ARE ONLY
MY THOUGHTS
whitedotnet
#whiteexchange

SEARCH IS
CHANGING
RAPIDLY!

Search 1.0

whitedotnet
#whiteexchange

WE ARE
CHANGING
RAPIDLY!

Search 1.0

whitedotnet
#whiteexchange

ARE YOU?

Search 1.0

whitedotnet
Upcoming SlideShare
Loading in...5
×

Daniel Bianchini - The Evolution of Search

1,034

Published on

This was the entry presentation at the first WHITE. Exchange.

Ever wondered how search engines rank the sites they display, or how Google came to be the dominant force in the market? Daniel Bianchini reveals all as he explains the evolution of the search industry.

Published in: Marketing, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,034
On Slideshare
0
From Embeds
0
Number of Embeds
22
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Today I want to talk about the Evolution of Search, and something that like to call the BG:AG timeline.
  • Archie is a tool for indexing FTP arhices, allowing people to find specific file. Its is considered to be the very first search engine
  • First Website went online 6th August 1991 – info.cern.ch
  • BG:AG
  • Search 1.0 - Text Slide - Before Google - BG - Alta Vista – Image Slide - Lycos - Image Slide - Web Crawler - Image SlideCrawled pages, and were ranked by what was on the page.Slide of just a single word repeated over and over
  • So crawling the web didn’t take that long.
  • So crawling the web didn’t take that long.
  • Search 1.0 - Text Slide - Before Google - BG - Alta Vista – Image Slide - Lycos - Image Slide - Web Crawler - Image SlideCrawled pages, and were ranked by what was on the page.Slide of just a single word repeated over and over
  • Search 1.0 - Text Slide - Before Google - BG - Alta Vista – Image Slide - Lycos - Image Slide - Web Crawler - Image SlideCrawled pages, and were ranked by what was on the page.Slide of just a single word repeated over and over
  • Search 1.0 - Text Slide - Before Google - BG - Alta Vista – Image Slide - Lycos - Image Slide - Web Crawler - Image SlideCrawled pages, and were ranked by what was on the page.Slide of just a single word repeated over and over
  • So crawling the web didn’t take that long.
  • So crawling the web didn’t take that long.
  • Search 1.0 - Text Slide - Before Google - BG - Alta Vista – Image Slide - Lycos - Image Slide - Web Crawler - Image SlideCrawled pages, and were ranked by what was on the page.Slide of just a single word repeated over and over
  • So crawling the web didn’t take that long.
  • So crawling the web didn’t take that long.
  • And this continued until 1998 and the
  • Ok that is a bit of an exaggeration.
  • Birth of Larry Page & Sergei Brin, well more importantly
  • OK, I mean the birth of Google.
  • They were tired of the how easy it was to manipulate the search results.
  • And a change to the way search engines worked. Whilst all the other search engines continued to look at solely the content that was on the page, Google decided rank websites that had a combination of the correct on site content and the most popular content.
  • They decided that the way to do this was to crawl the web to see who was linking to the web page, what they were linking with, and how many people were linking.
  • And this continued until 1998 and the
  • BG:AG
  • Search 3.0 – 10 AG - Vertical Search - News - Sport - EntertainmentBe more specific when you type in questions asking for pictures.
  • Search 4.0 – 15 AG
  • Search 4.0 – 15 AG
  • Search 4.0 – 15 AG
  • Search 4.0 – 15 AG
  • And this continued until 1998 and the
  • And this continued until 1998 and the
  • BG:AG
  • And this continued until 1998 and the
  • In 2011 Google introduce the Panda update to its algorithm, specifically designed to blitz sites with what we call ‘thin’ content, often exemplified by having a page for every possible keyword variation, but no different content between them, such as one targeted towards ‘buy washing machine’ and another targeting ‘purchase washing machine’We have to understand that Google is a lot smarter, understanding natural language, synonyms and developing topic modelling algorithms. This severely affected a lot of sites, especially content farms and article sites designed to answer as many search queries as possible with thin content just to present ads to searchersUniquely valuable means that it offers something that cannot be found anywhere else, not merely that it has a unique order of wordsPut yourself in the searcher’s mind-set – what answer are they looking for with their search? Usually information on products that you make, high-quality versions no less
  • Search 4.0 – 15 AG
  • Search 1.0 - Text Slide - Before Google - BG - Alta Vista – Image Slide - Lycos - Image Slide - Web Crawler - Image SlideCrawled pages, and were ranked by what was on the page.Slide of just a single word repeated over and over
  • Search 5.0 – What’s Coming?
  • Search 5.0 – What’s Coming?
  • BG:AG
  • Search 5.0 – What’s Coming?
  • Search 1.0 - Text Slide - Before Google - BG - Alta Vista – Image Slide - Lycos - Image Slide - Web Crawler - Image SlideCrawled pages, and were ranked by what was on the page.Slide of just a single word repeated over and over
  • Search 1.0 - Text Slide - Before Google - BG - Alta Vista – Image Slide - Lycos - Image Slide - Web Crawler - Image SlideCrawled pages, and were ranked by what was on the page.Slide of just a single word repeated over and over
  • Search 1.0 - Text Slide - Before Google - BG - Alta Vista – Image Slide - Lycos - Image Slide - Web Crawler - Image SlideCrawled pages, and were ranked by what was on the page.Slide of just a single word repeated over and over
  • Transcript of "Daniel Bianchini - The Evolution of Search"

    1. 1. #whiteexchange Daniel Bianchini Director of Services danielbianchini whitedotnet
    2. 2. #whiteexchange EVOLUTION OF SEARCH whitedotnet
    3. 3. #whiteexchange :A B Before Google After Google 2AG 2000-2010 4BG 1993-1997 Birth of the Current Search Engine 16+AG 2014+ 12AG 2011-2013 whitedotnet
    4. 4. #whiteexchange BUT LET’S START BEFORE RECORDS BEGAN Search 1.0 whitedotnet
    5. 5. #whiteexchange ARCHIE – CONSIDERED TO BE THE VERY FIRST SEARCH ENGINE whitedotnet
    6. 6. #whiteexchange Sir Tim Berners-Lee whitedotnet
    7. 7. #whiteexchange 4B 1993-1997 whitedotnet
    8. 8. #whiteexchange DURING THIS TIME ONLY A FEW WEBSITES EXISTED Search 1.0 whitedotnet
    9. 9. #whiteexchange I’M TALKING A FEW HUNDRED Search 1.0 whitedotnet
    10. 10. #whiteexchange AND ONLY A FEW SEARCH ENGINES Search 1.0 whitedotnet
    11. 11. #whiteexchange whitedotnet
    12. 12. #whiteexchange whitedotnet
    13. 13. #whiteexchange whitedotnet
    14. 14. #whiteexchange THEY WERE VERY SIMPLE Search 1.0 whitedotnet
    15. 15. #whiteexchange WHICH MEANT YOU COULD RANK BY… Search 1.0 whitedotnet
    16. 16. CURTAIN FABRICS CURTAIN FABRICS#whiteexchange CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS whitedotnet
    17. 17. #whiteexchange MEANING THEY WERE Search 1.0 whitedotnet
    18. 18. #whiteexchange EASY TO MANIPULATE Search 1.0 whitedotnet
    19. 19. #whiteexchange EASY TO SPAM Search 1.0 whitedotnet
    20. 20. #whiteexchange 1998 BIRTH OF CHRIST Search 1.0 whitedotnet
    21. 21. #whiteexchange Sergi Brin & Larry Page whitedotnet
    22. 22. #whiteexchange BIRTH OF GOOGLE Search 1.0 whitedotnet
    23. 23. CURTAIN FABRICS CURTAIN FABRICS#whiteexchange CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS whitedotnet
    24. 24. #whiteexchange BIRTH OF GOOGLE Search 1.0 whitedotnet
    25. 25. #whiteexchange whitedotnet
    26. 26. #whiteexchange WITH THIS CHANGE Search 1.0 whitedotnet
    27. 27. #whiteexchange What you want to say Content Relevance INCREASED RELEVANCE IN THE SERPS What they are interested in Links whitedotnet
    28. 28. #whiteexchange 2A 2000-2010 whitedotnet
    29. 29. #whiteexchange whitedotnet
    30. 30. #whiteexchange whitedotnet
    31. 31. #whiteexchange whitedotnet
    32. 32. #whiteexchange whitedotnet
    33. 33. #whiteexchange whitedotnet
    34. 34. #whiteexchange whitedotnet
    35. 35. #whiteexchange whitedotnet
    36. 36. #whiteexchange FIRST IT WAS VERTICAL SEARCH Google Search News Groups Directory Images whitedotnet
    37. 37. #whiteexchange LOCAL SEARCH Local Search VERTICAL SEARCH whitedotnet
    38. 38. #whiteexchange LOCAL SEARCH VERTICAL SEARCH Flight Search whitedotnet
    39. 39. #whiteexchange LOCAL SEARCH Sports scores VERTICAL SEARCH Flight Search whitedotnet
    40. 40. #whiteexchange UNTIL THEY DECIDED TO BRING IT ALL TOGETHER UNIVERSAL SEARCH whitedotnet
    41. 41. #whiteexchange whitedotnet
    42. 42. #whiteexchange Street View whitedotnet
    43. 43. #whiteexchange IN 10 YEARS THEY HAD REVOLUTIONISED SEARCH whitedotnet
    44. 44. #whiteexchange IN 10 YEARS THEY HAD CHANGED OUR THINKING whitedotnet
    45. 45. #whiteexchange ALL WHILST THERE WAS STIFF COMPETITION Search 1.0 whitedotnet
    46. 46. #whiteexchange whitedotnet
    47. 47. #whiteexchange whitedotnet
    48. 48. #whiteexchange AND MARKETERS TRYING TO MANIPULATE THE ALGORITHM Search 1.0 whitedotnet
    49. 49. #whiteexchange 12A 2011-13 whitedotnet
    50. 50. #whiteexchange MORE MAJOR CHANGES IN 2 YEARS THAN THE PREVIOUS 12 Search 1.0 whitedotnet
    51. 51. FIRST The CAME THE PANDA – RELEASED FEB 2011 Venice Update #whiteexchange whitedotnet
    52. 52. #whiteexchange THE PANDA UPDATE – RELEASED FEB 2011 whitedotnet
    53. 53. #whiteexchange EFFECT OF PANDA The Panda algorithm update affected up to 12% of search results. Panda cracked down on websites with thin content, content farms and high adto-content ratio. whitedotnet
    54. 54. #whiteexchange THE PENGUIN UPDATE – RELEASED APRIL 2012 whitedotnet
    55. 55. #whiteexchange EFFECT OF PENGUIN Penguin adjusted a number of spam factors, including keyword stuffing, and impacted an estimated 3.1% of English queries. whitedotnet
    56. 56. The Hummingbird Update #whiteexchange whitedotnet
    57. 57. #whiteexchange AS WELL AS Search 1.0 whitedotnet
    58. 58. #whiteexchange IMPROVING PERSONALISED SEARCH whitedotnet
    59. 59. #whiteexchange STARTING TO INTEGRATE SOCIAL SIGNALS whitedotnet
    60. 60. #whiteexchange 16+A 2014+ whitedotnet
    61. 61. #whiteexchange WHERE WILL SEARCH GO IT WILL BECOME QUICKER whitedotnet
    62. 62. #whiteexchange WHERE WILL SEARCH GO MORE SEMANTIC whitedotnet
    63. 63. #whiteexchange WHERE WILL SEARCH GO MORE SOCIAL whitedotnet
    64. 64. #whiteexchange More Mobile whitedotnet
    65. 65. #whiteexchange IN 10 YEARS THEY HAD THESE ARE ONLY MY THOUGHTS whitedotnet
    66. 66. #whiteexchange SEARCH IS CHANGING RAPIDLY! Search 1.0 whitedotnet
    67. 67. #whiteexchange WE ARE CHANGING RAPIDLY! Search 1.0 whitedotnet
    68. 68. #whiteexchange ARE YOU? Search 1.0 whitedotnet
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×