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DEPARTMENT FOR CONTINUING EDUCATION      TECHNOLOGY-ASSISTED LIFELONG LEARNING    Social media: Evaluating the strategic  ...
Why are youhere?
Presence
Presence
Presence
Universitysetting?
Free Wifi
‘I just type itinto Googleand see whatcomes up.’          (UKS2)
Strategic?
Convenience,    Connection,    Authority,   Relevance          Distractionease of use,    sharing with   legitimacyaccessi...
‘Perfect thing, I think it wouldbe that all the useful,accurate, reliable informationwould like glow a differentcolour or ...
“Think less - find more”
Value?
Value?
Visitor                               Resident      Video -     http://is.gd/vandrvideo      Project -   http://is.gd/vand...
xMOOC   cMOOCVisitor                   Resident
…the Facebook group isextremely active also, if notfor just complaining about anassignment or trying to find aparticular r...
“Question more - see further”
Thanks  David White - @daveowhite  Lawrie Phipps - @Lawrie
Visitors and Residents project teamA partnership between:University of Oxford, OCLC, University of North Carolina Charlott...
Picture creditsFish pond:http://www.flickr.com/photos/ambienttraffic/59197765Cash till:http://www.flickr.com/photos/jojake...
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Social media: Evaluating the strategic value of students’ favourite technology in the university setting

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Talk for BETT 2013 with @Lawrie

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  • TALL intro + Lawrie
  • Social media = presence i.e. the ‘Social’ in social media. Not all presence ‘visible’ (with audience) Facebook = much of it private. Finding people as well as info – finding people as a source of info.
  • Social media = presence i.e. the ‘Social’ in social media. Not all presence ‘visible’ (with audience) Facebook = much of it private. Finding people as well as info – finding people as a source of info.
  • Social media = presence i.e. the ‘Social’ in social media. Not all presence ‘visible’ (with audience) Facebook = much of it private. Finding people as well as info – finding people as a source of info.
  • Context MOOC? ‘ University Setting’? – Credibility? Google – so favourite that it’s become normalised? – Google it!
  • Social media isn’t there favourite technology. VLE = not social Facebook
  • For who?
  • Facebook as an address book. Facebook is convenient because everyone is already there. Presence.
  • Mention the tension between this and ‘learning’
  • Staff perspective
  • Staff perspective – modes of engagement.
  • Wrt Value
  • Lawrie – presence – Twitter.
  • Identity and practice come together. Legitimate participant in the field. Etc. Is this a University Context.
  • Needs updating
  • Transcript of "Social media: Evaluating the strategic value of students’ favourite technology in the university setting"

    1. 1. DEPARTMENT FOR CONTINUING EDUCATION TECHNOLOGY-ASSISTED LIFELONG LEARNING Social media: Evaluating the strategic value of students’ favourite technology in the university setting David White Lawrie Phipps @daveowhite @Lawrie University of Oxford JISC30th January 2013
    2. 2. Why are youhere?
    3. 3. Presence
    4. 4. Presence
    5. 5. Presence
    6. 6. Universitysetting?
    7. 7. Free Wifi
    8. 8. ‘I just type itinto Googleand see whatcomes up.’ (UKS2)
    9. 9. Strategic?
    10. 10. Convenience, Connection, Authority, Relevance Distractionease of use, sharing with legitimacyaccessibility others Create ReliabilitySearching Collaborate Speed Fun, Quantity enjoyment Visitors and Residents
    11. 11. ‘Perfect thing, I think it wouldbe that all the useful,accurate, reliable informationwould like glow a differentcolour or something so I couldtell without wasting my timegoing through all of them’ (UKS2)
    12. 12. “Think less - find more”
    13. 13. Value?
    14. 14. Value?
    15. 15. Visitor Resident Video - http://is.gd/vandrvideo Project - http://is.gd/vandrproject Paper - http://is.gd/vandrpaper
    16. 16. xMOOC cMOOCVisitor Resident
    17. 17. …the Facebook group isextremely active also, if notfor just complaining about anassignment or trying to find aparticular reading, but alsosharing current news articleswith each other. UKG2
    18. 18. “Question more - see further”
    19. 19. Thanks David White - @daveowhite Lawrie Phipps - @Lawrie
    20. 20. Visitors and Residents project teamA partnership between:University of Oxford, OCLC, University of North Carolina CharlotteLynn Silipigni Connaway, Ph.D. Alison LeCornu, Ph. D.Senior Research Scientist, OCLC Academic Lead (Flexible Learning), The Higher Education AcademyDonna Lanclos, Ph. D. Erin HoodAssociate Professor for Anthropological Research, Research Support Specialist, OCLCUniversity of North Carolina, CharlotteDavid WhiteCo-manager, Technology Assisted LifelongLearning, University of Oxford
    21. 21. Picture creditsFish pond:http://www.flickr.com/photos/ambienttraffic/59197765Cash till:http://www.flickr.com/photos/jojakeman/2434236126/Spaghetti bridge:http://www.flickr.com/photos/csufnewsphotos/4879186391/Wifi router:http://www.flickr.com/photos/fotero/1414451193/Oxford Universityhttp://www.flickr.com/photos/catzrule/4982768828/Goldfish:http://www.flickr.com/photos/julep67/237998142/Map:http://www.flickr.com/photos/kozumel/4625046441/
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