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Chapter 10 introduction

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Unit 10 Introduction

Unit 10 Introduction

Published in: Business, Technology

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Transcript

  • 1. Chapter 10Definition Recognition
  • 2. Personal SellingAn in-person, face – to – face communication between a seller and a consumer; element of promotion wherein the salesperson become the link between the customer and the business.
  • 3. Product PlacementA product is integrated into the plot of a movie or television show.
  • 4. Themed EventsEvents centered around a specific theme and held on an annual basis.
  • 5. Event CoordinatorsFull time staff person in the city hosting the event and/or the venue who works with the event’s sponsor to plan the event.
  • 6. SponsorshipUnderwriting an event for the purpose of gaining positive association for a brand with the event, the participants, and/or the attendees.
  • 7. SponsorA person, organization, or business that gives money or donates products and services to another person, organization, or event in exchange for public recognition.
  • 8. EndorsementA person’s public expression of approval or support for a product or service.
  • 9. Sales PromotionAdditional incentives offered for a limited time to encourage consumers to buy a product.
  • 10. Public RelationsThe arm of promotion that tries to create a favorable public opinion for an individual or organization.
  • 11. PublicityAny unpaid media attention, both negative and positive, about a business and its products, services or events.
  • 12. AdvertisingA paid form of communication delivered by a product maker or seller to consumers.
  • 13. Social NetworkingThe relationship among people, whether casual or close.
  • 14. Trade ShowsMajor events where people in a related industry meet to show their products, exchange ideas, and learn about the latest trends.
  • 15. PromotionWays to make customers aware of products and encourage them to buy; using advertising and other forms of communication to distribute information about products, services, images, and ideas to achieve a desired outcome; the process of making customers aware of a product, service, or event.
  • 16. Tag LineThe theme of an ad.
  • 17. FrequencyThe number of times the targeted customer is exposed to the media.