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According to a February 2013 HubSpot ROI report (a collaboration between HubSpot and MIT) 93% of companies using inbound marketing and social media are increasing their lead generation. What does that mean for independent schools? How can they use inbound marketing to generate more event sign ups, increase giving and enhance constituent engagement? From inbound marketing to landing pages; from communication outreach to conversion; the purpose of this session is to help schools identify the data they have readily accessible at their fingertips, and provide them a new perspective on how to convert that into creative content opportunities that enhance outreach campaigns. Walk away with an understanding of how to approach inbound marketing and develop the initial framework of a campaign supported by landing pages.