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As part of the admission team, you're already wearing many hats—so how do you integrate a social media marketing strategy into your already full schedule? No matter how little time, budget, or experience, this presentation highlights how your team can integrate social media into each portion of the funnel. School case studies include all-school lip dubs to drive open house registration, personalized videos catered to newly-admitted students, Instagram challenges to spark student engagement and retention, and much more. Despite where you are in the funnel, this presentation will include hands-on tips to propel your constituents through the pipeline.