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 Fueling the funnel: Using social media to augment inquiries, enrollment, and retention
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Fueling the funnel: Using social media to augment inquiries, enrollment, and retention

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As part of the admission team, you're already wearing many hats—so how do you integrate a social media marketing strategy into your already full schedule? No matter how little time, budget, or …

As part of the admission team, you're already wearing many hats—so how do you integrate a social media marketing strategy into your already full schedule? No matter how little time, budget, or experience, this presentation highlights how your team can integrate social media into each portion of the funnel. School case studies include all-school lip dubs to drive open house registration, personalized videos catered to newly-admitted students, Instagram challenges to spark student engagement and retention, and much more. Despite where you are in the funnel, this presentation will include hands-on tips to propel your constituents through the pipeline.

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Transcript

  • 1. FLICKR / STUCKINCUSTOMS
  • 2. But, first ...
  • 3. Markets were Markets FLICKR/MARCP_DMOZ
  • 4. Market-leaders FLICKR/ROOTOLOGY
  • 5. Industrial Interruption FLICKR/LAWRENCE_EVIL
  • 6. Power swung so decisively to the supply side that market became a verb: something you do to customers. WHIPPLEHILL
  • 7. “One problem: there is no demand for messages. The customer doesn’t want to hear from business. The message that gets broadcast to you, me, and the rest of the earth’s population has nothing to do with me in particular. It’s worse than noise. It’s an interruption. It’s the Anti-Conversation.
  • 8. That’s the awful truth about marketing. It broadcasts messages to people who don’t want to listen. Every advertisement, press release, publicity stunt, and giveaway engineered by a Marketing department is colored by the fact that it’s going to a public that doesn’t ask to hear it.”
  • 9. Networked Markets
  • 10. What about me ...
  • 11. http://manyeyes.alphaworks.ibm.com/manyeyes/
  • 12. Poasty™ is a mobile-first crowd building platform that empowers communities to make moments together. The magic of Poasty™ is its gamification layer that is social, addictive, and fun - making the art of sharing feel more like play and less like an assignment.
  • 13. Carnations Fundraising campaign to drive charitable purchases of carnations in their style with their humor. Sheep Brains This is gross, but shows how the joy of science Sharks! Students shared images from their field trip to the aquarium.
  • 14. Sports Capturing moments from the game broadcasting the score live. #ThrowbackThursdays Sharing the process of ideas in action. Dubai Students recently shared their trip to Dubai with some truly remarkable Poasts.
  • 15. Emerging Use Cases • A tool for awareness: behind the scenes of the school play, promoting a car wash or canned food drive, • Foodie Reviews: feedback on what is being served for lunch • Pride: getting the community pumped up for a championship match or rivalry game • Mission Based Learning: a tool for students document finding in the physical world outside of the school and classroom. Educators finding creative ways to leverage the ecosystem. • Shared Learning: students document and share the field trip experience. • Student Life: very real moments captured and shared by students. • Throwback Moments: #ThrowBackThursdays is a trend where students share moments of their formative years.
  • 16. What about video...
  • 17. The Reaction
  • 18. </presentation>