http://www.surveymonkey.com/s/UC13sessions
Blogging at your school
Photo Credit:Thomas Hawk
Outbound marketing
“Outbound marketing is the traditional
form of marketing where a company
initi...
“Outbound marketing is the traditional form of
marketing where a company initiates the conversation
and sends its message ...
“Inbound marketing is a marketing strategy that focuses on getting
found by customers. This sense is related to relationsh...
“...create content that people actually want to see.”
“So how does this relate
to social media?”
What is social media?
The term Social Media refers to the use of web-based and
mobile technologies to turn communication i...
A real conversation...
How big has the conversation become?
0
240
480
720
960
1200
April 2009 May 2010 July 2010 January 2011 July 2011 Septermber 2012 May 2013
*million! Source: Fac...
0
120
240
360
480
600
April 2009 April 2010 September 2011 April 2012 May 2013
Source: eMarketer: http://www.emarketer.com...
0
500
1000
1500
2000
2500
Don’t Blog Blog
55% more website visitors for
companies that blog
Organizations that blog 16 to 20
times per month get
more than 2xmore
traffic than those that
blog fewer than 4x per month
“What has this meant to schools?”
Racing to
2000 fans!
Tweeting to
1000 followers!
Connect with our school!
What do you do
when you get there?
Create, curate & share
compelling content.
Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Build a culture that
shows rather
than tells.
Photo credit: Northfield Mount Hermon School
http://www.flickr.com/photos/nmhphotos/4008777735/in/set-72157622454626351/
Sho...
Show rather than tell.
Photo credit: Vermont Academy
http://www.flickr.com/photos/31278469@N04/3919640397
Show rather than tell.
Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Photo credit: tray
http://www.flickr.com/photos/ta...
Organizations that blog 16 to 20
times per month get
more than 2xmore
traffic than those that
blog fewer than 4x per month
Blog ingredients
✓Great content that engages readers
✓Leadership commitment
✓Promote the blog
✓Commit to consistency
✓Recr...
Gould
Academy
Image credit: Gould Academy
Glog Notes
Authentic student voice
Trust: post without review
content posted 7 days a week
Compensation: digital cameras
7...
David Bill & Pete Smith
twitter.com/dcinc66 twitter.com/pesmith
SOCIAL MEDIA STUDENT REPORTERS
USING SOCIAL MEDIA TO TELL THE STORY OF THE INAUGURATION
Photo Credit: Worcester Academy
ww...
USA Today
January 13, 2009
NBC WHGH, Ch7
Boston
January 13, 2009
National Post
Canada
January 14, 2009
PBS News Hour
Extra
January 14, 2009
CBS - WBZTV
Channel 4 Boston
January 16, 2009
18
Blog ingredients
✓Great content that engages readers
✓Leadership commitment
✓Promote the blog
✓Commit to consistency
✓Recr...
http://www.surveymonkey.com/s/UC13sessions
Blogging at Your School: Who, What, Why, When & How for Leadership, Teachers & Students
Blogging at Your School: Who, What, Why, When & How for Leadership, Teachers & Students
Blogging at Your School: Who, What, Why, When & How for Leadership, Teachers & Students
Blogging at Your School: Who, What, Why, When & How for Leadership, Teachers & Students
Blogging at Your School: Who, What, Why, When & How for Leadership, Teachers & Students
Blogging at Your School: Who, What, Why, When & How for Leadership, Teachers & Students
Blogging at Your School: Who, What, Why, When & How for Leadership, Teachers & Students
Blogging at Your School: Who, What, Why, When & How for Leadership, Teachers & Students
Blogging at Your School: Who, What, Why, When & How for Leadership, Teachers & Students
Blogging at Your School: Who, What, Why, When & How for Leadership, Teachers & Students
Blogging at Your School: Who, What, Why, When & How for Leadership, Teachers & Students
Blogging at Your School: Who, What, Why, When & How for Leadership, Teachers & Students
Blogging at Your School: Who, What, Why, When & How for Leadership, Teachers & Students
Blogging at Your School: Who, What, Why, When & How for Leadership, Teachers & Students
Blogging at Your School: Who, What, Why, When & How for Leadership, Teachers & Students
Blogging at Your School: Who, What, Why, When & How for Leadership, Teachers & Students
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Blogging at Your School: Who, What, Why, When & How for Leadership, Teachers & Students

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Presenter: Peter Baron

This session takes participants through the experiences of building school blogs into an outlet for school communications. The presentation explores how a blog can become a vehicle through which to share a variety of perspectives with your most important constituencies–current/past parents, prospective families, alumni, and donors. Chuck Will, Proctor Academy, and Peter Baron, WhippleHill, will survey a range of successful blogging examples. Make sure to bring your questions!

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Blogging at Your School: Who, What, Why, When & How for Leadership, Teachers & Students

  1. 1. http://www.surveymonkey.com/s/UC13sessions
  2. 2. Blogging at your school
  3. 3. Photo Credit:Thomas Hawk Outbound marketing “Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. ”
  4. 4. “Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. ” Credit: Wordstream http://www.wordstream.com/outbound-marketing
  5. 5. “Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin's idea of permission marketing. David Meerman Scott recommends[3] that marketers "earn their way in" (via publishing helpful information on a blog etc.)...” Credit: Wikipedia http://en.wikipedia.org/wiki/Inbound_marketing
  6. 6. “...create content that people actually want to see.”
  7. 7. “So how does this relate to social media?”
  8. 8. What is social media? The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." http://en.wikipedia.org/wiki/Social_media
  9. 9. A real conversation...
  10. 10. How big has the conversation become?
  11. 11. 0 240 480 720 960 1200 April 2009 May 2010 July 2010 January 2011 July 2011 Septermber 2012 May 2013 *million! Source: Facebook http://www.facebook.com/press/info.php?timeline
  12. 12. 0 120 240 360 480 600 April 2009 April 2010 September 2011 April 2012 May 2013 Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271 Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
  13. 13. 0 500 1000 1500 2000 2500 Don’t Blog Blog 55% more website visitors for companies that blog
  14. 14. Organizations that blog 16 to 20 times per month get more than 2xmore traffic than those that blog fewer than 4x per month
  15. 15. “What has this meant to schools?”
  16. 16. Racing to 2000 fans! Tweeting to 1000 followers!
  17. 17. Connect with our school!
  18. 18. What do you do when you get there?
  19. 19. Create, curate & share compelling content.
  20. 20. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/
  21. 21. Build a culture that shows rather than tells.
  22. 22. Photo credit: Northfield Mount Hermon School http://www.flickr.com/photos/nmhphotos/4008777735/in/set-72157622454626351/ Show rather than tell.
  23. 23. Show rather than tell. Photo credit: Vermont Academy http://www.flickr.com/photos/31278469@N04/3919640397
  24. 24. Show rather than tell.
  25. 25. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/
  26. 26. Photo credit: shanebee http://www.flickr.com/photos/shanesworld/21584252/ Photo credit: tray http://www.flickr.com/photos/tapps/3989627494
  27. 27. Organizations that blog 16 to 20 times per month get more than 2xmore traffic than those that blog fewer than 4x per month
  28. 28. Blog ingredients ✓Great content that engages readers ✓Leadership commitment ✓Promote the blog ✓Commit to consistency ✓Recruit contributors ✓Demonstrate expertise
  29. 29. Gould Academy
  30. 30. Image credit: Gould Academy
  31. 31. Glog Notes Authentic student voice Trust: post without review content posted 7 days a week Compensation: digital cameras 70,000 views in first 4 years Image credit: Gould Academy
  32. 32. David Bill & Pete Smith twitter.com/dcinc66 twitter.com/pesmith
  33. 33. SOCIAL MEDIA STUDENT REPORTERS USING SOCIAL MEDIA TO TELL THE STORY OF THE INAUGURATION Photo Credit: Worcester Academy www.flickr.com/photos/worcesteracademy/3199600717
  34. 34. USA Today January 13, 2009
  35. 35. NBC WHGH, Ch7 Boston January 13, 2009
  36. 36. National Post Canada January 14, 2009
  37. 37. PBS News Hour Extra January 14, 2009
  38. 38. CBS - WBZTV Channel 4 Boston January 16, 2009
  39. 39. 18
  40. 40. Blog ingredients ✓Great content that engages readers ✓Leadership commitment ✓Promote the blog ✓Commit to consistency ✓Recruit contributors ✓Demonstrate expertise
  41. 41. http://www.surveymonkey.com/s/UC13sessions

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