Innovcom - Tools for traditional commerce

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Innovcom - Tools for traditional commerce

  1. 1. New Technologies for the traditional commerce Wolf Hilzensauer, S a lzburg Research Viana do Castelo, November 6th, 2008
  2. 2. This project has been funded with support of the European Commission. This communication reflects the views only of the author, and the Comission cannot be held responsible for any use wich may be made of the information contained therein.
  3. 3. The world in changing Communication is no longer a one ways street ...
  4. 4. The world in changing Web 2.0 – Social Software Your customers change – from consumers to producers ... Source: http://www.labnol.org/wp/images/2007/06/web-2.0-concept.jpg
  5. 5. The world in changing Communication is a key issue ... Source: http://static.flickr.com/14/93136022_25afa7e458_o.jpg
  6. 6. <ul><li>? </li></ul>What can you do in order to adress your customers??
  7. 7. <ul><li>Provide information on different levels, in different formats </li></ul><ul><li>Let the users participate in your business </li></ul><ul><li>Get new ideas from your customers </li></ul><ul><li>Inform you customers about your ideas, strategies, new products, new offers, ... </li></ul><ul><li>Let your customers give feedback and comments in your strategy </li></ul><ul><li>Use the „language“ of your future customers </li></ul>Provide multiple information on multiple channels!
  8. 8. And above all ... <ul><li>be innovative! </li></ul>Source: http://www.bizextra.biz/files/images/innovation.jpg
  9. 9. New Technologies for the traditional commerce <ul><li>Information Communication Participation Mobilisation </li></ul>
  10. 10. Information <ul><li>Information about your business </li></ul><ul><li>Information about your products </li></ul><ul><li>Information about sale offerts </li></ul><ul><li>Information about your strategy </li></ul>
  11. 11. Write a public diary ... <ul><li>Corporate blogging http://buzzmarketingfortech.blogspot.com/ </li></ul>
  12. 12. Corporate Wikis <ul><li>* To co-author proposals </li></ul><ul><li>* To communicate initiatives </li></ul><ul><li>* To display static or dynamic information on a website </li></ul><ul><li>* To display frequently-asked-questions (FAQs) </li></ul><ul><li>* To facilitate online discussions of topics </li></ul><ul><li>* To gather requirements </li></ul><ul><li>* To get team members involved </li></ul><ul><li>* To host an intranet or extranet site </li></ul><ul><li>* To log client work </li></ul><ul><li>* To log clients and contacts </li></ul><ul><li>* To organize and manage projects </li></ul><ul><li>* To organize events </li></ul><ul><li>* To publish articles </li></ul><ul><li>* To publish checklists </li></ul><ul><li>* To publish FAQs about your products, or company </li></ul><ul><li>* To publish operation manuals </li></ul><ul><li>* To publish reference documentation </li></ul><ul><li>* To record meeting notes </li></ul><ul><li>* To record team or organization goals </li></ul><ul><li>* To solve problems remotely </li></ul><ul><li>* To track deadlines </li></ul><ul><li>* To track invoices </li></ul><ul><li>* For brainstorming </li></ul>
  13. 13. Corporate Podcasts <ul><li>Regular audio episodes </li></ul><ul><li>Downloadable for MP3 players </li></ul><ul><li>Often combined with other media (web) </li></ul><ul><li>Example: Manager Tools: http://www.manager-tools.com/ </li></ul>
  14. 14. Youtube for product presentations Video Marketing Source: http://www.youtube.com/watch?v=QFF1teNnfAc
  15. 15. Customized Widgets – Netvibes <ul><li>Customize a widget with all relevant information about your business. </li></ul><ul><li>Let the customers add them to their Netvibes / iGoogle profile </li></ul><ul><li>They will be permantently updated about all your activities. </li></ul>
  16. 16. Netvibes Source: http://www.netvibes.com/innovcomportal#Relationship_and_attendance_of_customers
  17. 17. But how to keep up to date and get an overview?? <ul><li>RSS – </li></ul><ul><li>more than a newsletter! </li></ul>Source: Personal RSS-Reader (Vienna) of Wolf Hilzensauer
  18. 18. SME dealing with doorknobs ... Source: http://bd-exclusive.at/
  19. 19. Communication <ul><li>Communicate with your customers </li></ul><ul><li>Let them the possibility to give feedback </li></ul><ul><li>Let them comment on your products, strategies, </li></ul><ul><li>Grab them as „lead users“ and provide any kind of value for your customers (e.g. club membership with discount, yearly awards, ... ). </li></ul>
  20. 20. Collection of feedback <ul><li>Old formats </li></ul><ul><ul><li>Forum </li></ul></ul><ul><ul><li>Weblog </li></ul></ul><ul><ul><li>Guestbook </li></ul></ul><ul><li>New formats </li></ul><ul><ul><li>Voice thread </li></ul></ul><ul><ul><ul><li>http://voicethread.com/ </li></ul></ul></ul><ul><ul><li>QlipMedia </li></ul></ul><ul><ul><ul><li>http://www.qlipmedia.com/ </li></ul></ul></ul>
  21. 21. Multimedia Feedback Source: http://voicethread.com/
  22. 22. Questionnairs and surveys ... <ul><li>Surveys with a touch display or mobile! </li></ul><ul><li>Free, open source survey software: </li></ul><ul><ul><li>LimeSurvey: http://www.limesurvey.org/ </li></ul></ul><ul><ul><li>Online surveys: http://www.freeonlinesurveys.com/ </li></ul></ul>
  23. 23. Participation: Sharing <ul><li>Sharing data </li></ul><ul><ul><li>http://Drop.io </li></ul></ul><ul><ul><li>http://sharethis.com/ </li></ul></ul><ul><li>Managing Group activities </li></ul><ul><ul><li>http://www.grouptivity.com/ </li></ul></ul>
  24. 24. Participation: Business Networks <ul><li>LinkedIN </li></ul><ul><li>Xing </li></ul><ul><li>http://www.open-business-network.com/openbn/ (german). </li></ul>
  25. 25. Mobilisation ... <ul><li>Widsets for mobile information </li></ul><ul><ul><li>Customize a widset and your customers will have all relevant information on their mobile phone. </li></ul></ul><ul><ul><li>Make the widest downloadable through your website. </li></ul></ul><ul><ul><li>The widset will be automatically installed on the mobile phone. </li></ul></ul><ul><ul><li>http://www.widsets.com </li></ul></ul>
  26. 26. Mobile communication <ul><li>Fring </li></ul><ul><ul><li>Skype, SIP, MSN, ICQ, Google Talk, Twitter, AIM, </li></ul></ul><ul><li>Video communication </li></ul><ul><ul><li>Daily motion, QIK </li></ul></ul>
  27. 27. Mobile Networks & Communities <ul><li>Mobile Networks </li></ul><ul><ul><li>m.linkedin.com </li></ul></ul><ul><ul><li>http://home.swarmteams.com </li></ul></ul>
  28. 29. QR-Code <ul><li>QR-code: 2D Barcode </li></ul><ul><li>Machine readable information </li></ul><ul><li>Free to use!!! </li></ul><ul><li>Can be interpreted by mobile phones </li></ul><ul><li>Different formats: </li></ul><ul><ul><li>Text: up to 250 characters </li></ul></ul><ul><ul><li>V-Cards </li></ul></ul><ul><ul><li>URL </li></ul></ul><ul><ul><li>Phone Numbers </li></ul></ul><ul><ul><li>SMS Messages (Number+Text) </li></ul></ul>
  29. 30. QR-Code <ul><li>QR-Code Reader available for more than 80 mobile phones! </li></ul><ul><li>QR-code generator online and freely available </li></ul><ul><li>QR-code for business: </li></ul><ul><ul><li>More Information on products </li></ul></ul><ul><ul><li>Web adress of vendor or manufacturer </li></ul></ul><ul><ul><li>Links to online handbooks </li></ul></ul><ul><ul><li>Customer care platforms, accessible through the product </li></ul></ul><ul><ul><li>Feedback about products through SMS </li></ul></ul><ul><ul><li>... </li></ul></ul>
  30. 31. QR-Code in combination with ...
  31. 32. QR-code for online surveys ... <ul><li>Online scalable surveys </li></ul><ul><li>Instant access for more than 5000 mobile phone types </li></ul><ul><li>Online evaluation (research prototype) </li></ul>
  32. 33. Austrias most famous butt –using QR-code Source: http://www.mamk.net/?p=1463
  33. 34. Thank´s for listening ... <ul><ul><li>Wolf Hilzensauer </li></ul></ul><ul><ul><li>Salzburg Research Forschungsgesellschaft </li></ul></ul><ul><ul><li>Jakob Haringer Str. 5, 5020 Salzburg, Austria </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>+43-662-2288-323 </li></ul></ul>

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