New Technologies for the traditional commerce Wolf Hilzensauer, S a lzburg Research Viana do Castelo, November 6th, 2008

This project has been funded with support of the European Commission. This communication reflects the views only of the author, and the Comission cannot be held responsible for any use wich may be made of the information contained therein.

The world in changing Communication is no longer a one ways street ...

The world in changing Web 2.0 – Social Software Your customers change – from consumers to producers ... Source: http://www.labnol.org/wp/images/2007/06/web-2.0-concept.jpg

The world in changing Communication is a key issue ... Source: http://static.flickr.com/14/93136022_25afa7e458_o.jpg

? What can you do in order to adress your customers??

?

Provide information on different levels, in different formats Let the users participate in your business Get new ideas from your customers Inform you customers about your ideas, strategies, new products, new offers, ... Let your customers give feedback and comments in your strategy Use the „language“ of your future customers Provide multiple information on multiple channels!

Provide information on different levels, in different formats

Let the users participate in your business

Get new ideas from your customers

Inform you customers about your ideas, strategies, new products, new offers, ...

Let your customers give feedback and comments in your strategy

Use the „language“ of your future customers

And above all ... be innovative! Source: http://www.bizextra.biz/files/images/innovation.jpg

be innovative!

New Technologies for the traditional commerce Information Communication Participation Mobilisation

Information Communication Participation Mobilisation

Information Information about your business Information about your products Information about sale offerts Information about your strategy

Information about your business

Information about your products

Information about sale offerts

Information about your strategy

Write a public diary ... Corporate blogging http://buzzmarketingfortech.blogspot.com/

Corporate blogging http://buzzmarketingfortech.blogspot.com/

Corporate Wikis * To co-author proposals * To communicate initiatives * To display static or dynamic information on a website * To display frequently-asked-questions (FAQs) * To facilitate online discussions of topics * To gather requirements * To get team members involved * To host an intranet or extranet site * To log client work * To log clients and contacts * To organize and manage projects * To organize events * To publish articles * To publish checklists * To publish FAQs about your products, or company * To publish operation manuals * To publish reference documentation * To record meeting notes * To record team or organization goals * To solve problems remotely * To track deadlines * To track invoices * For brainstorming

* To co-author proposals

* To communicate initiatives

* To display static or dynamic information on a website

* To display frequently-asked-questions (FAQs)

* To facilitate online discussions of topics

* To gather requirements

* To get team members involved

* To host an intranet or extranet site

* To log client work

* To log clients and contacts

* To organize and manage projects

* To organize events

* To publish articles

* To publish checklists

* To publish FAQs about your products, or company

* To publish operation manuals

* To publish reference documentation

* To record meeting notes

* To record team or organization goals

* To solve problems remotely

* To track deadlines

* To track invoices

* For brainstorming

Corporate Podcasts Regular audio episodes Downloadable for MP3 players Often combined with other media (web) Example: Manager Tools: http://www.manager-tools.com/

Regular audio episodes

Downloadable for MP3 players

Often combined with other media (web)

Example: Manager Tools: http://www.manager-tools.com/

Youtube for product presentations Video Marketing Source: http://www.youtube.com/watch?v=QFF1teNnfAc

Customized Widgets – Netvibes Customize a widget with all relevant information about your business. Let the customers add them to their Netvibes / iGoogle profile They will be permantently updated about all your activities.

Customize a widget with all relevant information about your business.

Let the customers add them to their Netvibes / iGoogle profile

They will be permantently updated about all your activities.

Netvibes Source: http://www.netvibes.com/innovcomportal#Relationship_and_attendance_of_customers

But how to keep up to date and get an overview?? RSS – more than a newsletter! Source: Personal RSS-Reader (Vienna) of Wolf Hilzensauer

RSS –

more than a newsletter!

SME dealing with doorknobs ... Source: http://bd-exclusive.at/

Communication Communicate with your customers Let them the possibility to give feedback Let them comment on your products, strategies, Grab them as „lead users“ and provide any kind of value for your customers (e.g. club membership with discount, yearly awards, ... ).

Communicate with your customers

Let them the possibility to give feedback

Let them comment on your products, strategies,

Grab them as „lead users“ and provide any kind of value for your customers (e.g. club membership with discount, yearly awards, ... ).

Collection of feedback Old formats Forum Weblog Guestbook New formats Voice thread http://voicethread.com/ QlipMedia http://www.qlipmedia.com/

Old formats

Forum

Weblog

Guestbook

New formats

Voice thread

http://voicethread.com/

QlipMedia

http://www.qlipmedia.com/

Multimedia Feedback Source: http://voicethread.com/

Questionnairs and surveys ... Surveys with a touch display or mobile! Free, open source survey software: LimeSurvey: http://www.limesurvey.org/ Online surveys: http://www.freeonlinesurveys.com/

Surveys with a touch display or mobile!

Free, open source survey software:

LimeSurvey: http://www.limesurvey.org/

Online surveys: http://www.freeonlinesurveys.com/

Participation: Sharing Sharing data http://Drop.io http://sharethis.com/ Managing Group activities http://www.grouptivity.com/

Sharing data

http://Drop.io

http://sharethis.com/

Managing Group activities

http://www.grouptivity.com/

Participation: Business Networks LinkedIN Xing http://www.open-business-network.com/openbn/ (german).

LinkedIN

Xing

http://www.open-business-network.com/openbn/ (german).

Mobilisation ... Widsets for mobile information Customize a widset and your customers will have all relevant information on their mobile phone. Make the widest downloadable through your website. The widset will be automatically installed on the mobile phone. http://www.widsets.com

Widsets for mobile information

Customize a widset and your customers will have all relevant information on their mobile phone.

Make the widest downloadable through your website.

The widset will be automatically installed on the mobile phone.

http://www.widsets.com

Mobile communication Fring Skype, SIP, MSN, ICQ, Google Talk, Twitter, AIM, Video communication Daily motion, QIK

Fring

Skype, SIP, MSN, ICQ, Google Talk, Twitter, AIM,

Video communication

Daily motion, QIK

Mobile Networks & Communities Mobile Networks m.linkedin.com http://home.swarmteams.com

Mobile Networks

m.linkedin.com

http://home.swarmteams.com

QR-Code QR-code: 2D Barcode Machine readable information Free to use!!! Can be interpreted by mobile phones Different formats: Text: up to 250 characters V-Cards URL Phone Numbers SMS Messages (Number+Text)

QR-code: 2D Barcode

Machine readable information

Free to use!!!

Can be interpreted by mobile phones

Different formats:

Text: up to 250 characters

V-Cards

URL

Phone Numbers

SMS Messages (Number+Text)

QR-Code QR-Code Reader available for more than 80 mobile phones! QR-code generator online and freely available QR-code for business: More Information on products Web adress of vendor or manufacturer Links to online handbooks Customer care platforms, accessible through the product Feedback about products through SMS ...

QR-Code Reader available for more than 80 mobile phones!

QR-code generator online and freely available

QR-code for business:

More Information on products

Web adress of vendor or manufacturer

Links to online handbooks

Customer care platforms, accessible through the product

Feedback about products through SMS

...

QR-Code in combination with ...

QR-code for online surveys ... Online scalable surveys Instant access for more than 5000 mobile phone types Online evaluation (research prototype)

Online scalable surveys

Instant access for more than 5000 mobile phone types

Online evaluation (research prototype)

Austrias most famous butt –using QR-code Source: http://www.mamk.net/?p=1463

Thank´s for listening ... Wolf Hilzensauer Salzburg Research Forschungsgesellschaft Jakob Haringer Str. 5, 5020 Salzburg, Austria [email_address] +43-662-2288-323

Wolf Hilzensauer

Salzburg Research Forschungsgesellschaft

Jakob Haringer Str. 5, 5020 Salzburg, Austria

[email_address]

+43-662-2288-323