1. THE OPPORTUNITY

What's the opportunity? Become a partner in a fast growing international brand coaching business that already has fee income of over 1.5 million Euros Help brand teams create an inspiring vision and action plans to turn it into growth Start your own business, be your own boss, with complete freedom to manage your own life, at the same time as ... ... benefitting from the brandgym's reputation, client list, intellectual capital and partner network (3 of us for now and plans to be 10) Create your own “best-in-class” project teams using your own contacts and ours: the “Dreamworks” approach No more “corporate crap” Potential earnings of up to 750 000 Euros+ a year whilst working less hard than in company life

Become a partner in a fast growing international brand coaching business that already has fee income of over 1.5 million Euros

Help brand teams create an inspiring vision and action plans to turn it into growth

Start your own business, be your own boss, with complete freedom to manage your own life, at the same time as ...

... benefitting from the brandgym's reputation, client list, intellectual capital and partner network (3 of us for now and plans to be 10)

Create your own “best-in-class” project teams using your own contacts and ours: the “Dreamworks” approach

No more “corporate crap”

Potential earnings of up to 750 000 Euros+ a year whilst working less hard than in company life

Network not Factory 2 Founders 30-40 workers Old model = Factory New model = brandgym network 4-5 Directors

Our manifesto Our ambition is to become the world's number 1 name in brand strategy We will be famous for having the biggest ideas , not the biggest agency We’ll have 5 books published by end 07 and will continue continue to launch new titles, including use of new media such as DVD, blogs and podcasts, and further building our presence on TV, in the press and at conferences We’ll expand our network of partners from 3 to 10, attracting, nurturing and developing the best brand thinkers who will add new intellectual property to the brandgym We’ll be the "Dreamworks of branding", creating tailor-made teams of leading-edge, best-in-class experts for each project instead of building a "factory of consultants”: a fast, flexible and forward-thinking approach We’re coaches building long term relationships with brandgym members one at a time, not consultants doing hit-and-run projects for clients. brandgym membership will be something that is valued, enjoyed and talked about By building our reputation we will create opportunities for our partners to work less and earn more than they did in corporate life. We will be free to fully explore our personal passions and creative outlets and spend quality time with our families

Our ambition is to become the world's number 1 name in brand strategy

We will be famous for having the biggest ideas , not the biggest agency

We’ll have 5 books published by end 07 and will continue continue to launch new titles, including use of new media such as DVD, blogs and podcasts, and further building our presence on TV, in the press and at conferences

We’ll expand our network of partners from 3 to 10, attracting, nurturing and developing the best brand thinkers who will add new intellectual property to the brandgym

We’ll be the "Dreamworks of branding", creating tailor-made teams of leading-edge, best-in-class experts for each project instead of building a "factory of consultants”: a fast, flexible and forward-thinking approach

We’re coaches building long term relationships with brandgym members one at a time, not consultants doing hit-and-run projects for clients. brandgym membership will be something that is valued, enjoyed and talked about

By building our reputation we will create opportunities for our partners to work less and earn more than they did in corporate life. We will be free to fully explore our personal passions and creative outlets and spend quality time with our families

Who are we looking for? "Needles in the haystack"! Min 10-15 years experience of leading major brand vision and positioning projects Worked in a top agency/consultancy and ideally also as a client Premier league facilitator Proven track record of winning/generating $2 million+ of business per year and generating re-purchase and client loyalty Ability and desire to work independently, without a team (though you may choose to work with freelance people and partner agencies) Creatively strategic, strategically creative Sees branding as a business-building process, not about creating "image wrappers" Confident, committed, quick-thinking Believe in having “professional fun” Likely age mid 30s Priority: 1) UK/London, 2) New York/US, 3) France, Germany, 4) Asia Pacific, 5)Australia,

"Needles in the haystack"!

Min 10-15 years experience of leading major brand vision and positioning projects

Worked in a top agency/consultancy and ideally also as a client

Premier league facilitator

Proven track record of winning/generating $2 million+ of business per year and generating re-purchase and client loyalty

Ability and desire to work independently, without a team (though you may choose to work with freelance people and partner agencies)

Creatively strategic, strategically creative

Sees branding as a business-building process, not about creating "image wrappers"

Confident, committed, quick-thinking

Believe in having “professional fun”

Likely age mid 30s

Priority: 1) UK/London, 2) New York/US, 3) France, Germany, 4) Asia Pacific, 5)Australia,

What’s in it for you? Added brand credibility and reputation to drive higher daily rate and help new biz Ability to leverage the brandgym intellectual capital: 5 books, blog, articles, conference presentations etc. “ Off the shelf”, proven identity (website, creds, business cards etc.) Supercharge your consultancy with extra brain power, experience, methods and tools Possible client leads through referrals (e.g. in his 1st year, David Nichols our 3rd partner won £200k of new biz referred to him via the brandgym) Be part of a bigger adventure… blog: www.wheresthesausage.com

Added brand credibility and reputation to drive higher daily rate and help new biz

Ability to leverage the brandgym intellectual capital: 5 books, blog, articles, conference presentations etc.

“ Off the shelf”, proven identity (website, creds, business cards etc.)

Supercharge your consultancy with extra brain power, experience, methods and tools

Possible client leads through referrals (e.g. in his 1st year, David Nichols our 3rd partner won £200k of new biz referred to him via the brandgym)

Be part of a bigger adventure…

How it works You have the rights to build the brandgym business in a given region and/or sector We sign a contract that covers issues such as quality control, minimum fee levels We train you up: 2 days formal, plus follow-up coaching You win and manage your own projects, with our help You use the brandgym network as much or as little as you want, beyond the partner retreats we have in cool places once a year You keep the fees you earn, less a percentage for being part of the brandgym network using the 20/10/10 rule (see over)

You have the rights to build the brandgym business in a given region and/or sector

We sign a contract that covers issues such as quality control, minimum fee levels

We train you up: 2 days formal, plus follow-up coaching

You win and manage your own projects, with our help

You use the brandgym network as much or as little as you want, beyond the partner retreats we have in cool places once a year

You keep the fees you earn, less a percentage for being part of the brandgym network using the 20/10/10 rule (see over)

The 20/10/10 rule £2000- 2500/ day 10% to bgym min. 20% premium £2400 - 3000- day (or more) Daily rate as a brandgym partner Daily rate as a freelance 10%+ for you

2. BRANDGYM CREDS

What we do Energise and focus teams to help them achieve their brand & business ambitions One service: inspiring vision and action plans to turn it into growth

Energise and focus teams to help them achieve their brand & business ambitions

One service: inspiring vision and action plans to turn it into growth

Teams we’ve coached Ambitious teams with the capacity to make change happen, including big corporate brands

Ambitious teams with the capacity to make change happen, including big corporate brands

Conventional consultancy As partners (at Added Value), 50%+ of our time was on “managing the factory” We left to spend all our time on branding and marketing Founders/Partners Directors Managers

As partners (at Added Value), 50%+ of our time was on “managing the factory”

We left to spend all our time on branding and marketing

Coaching network = no factory Coaches with 15-20 years experience Working on 2-3 projects at a time Founders/Partners Directors Managers

Coaches with 15-20 years experience

Working on 2-3 projects at a time

Ideas-centric company No management = time for R&D

No management = time for R&D

Coaching, not consulting “ Building strategy & innovation with you, not for you” Category & brand expertise Selecting/leading the team Co-creation & ownership of strategy Implementing the action plan Your team “ Mental sparring partner” Brand vision experience on 100+ projects, across sectors Process design: team journies to build energy Facilitation Brand coach

Category & brand expertise

Selecting/leading the team

Co-creation & ownership of strategy

Implementing the action plan

“ Mental sparring partner”

Brand vision experience on 100+ projects, across sectors

Process design: team journies to build energy

Facilitation

“ Dreamworks” team: flexible, fast Trends Semiotics Stimulus Qualitative Quantitative Omnibus studies Marketing capability Internal engagement

brandgym coaches David Taylor P&G INSEAD/ McKinsey Founder/MD Added Value France brandgym since 2000: leads brand vision Bass guitarist and novel writer David Nichols OC&C MD Added Value UK brandgym since 2005: leads invention Writer and producer of musicals Diego Kerner Marketing at Diageo, Coke Global Marketing Director for Cadbury brandgym since 2004: leads 360 insight Martial arts expert and psychology student

David Taylor

P&G

INSEAD/ McKinsey

Founder/MD Added Value France

brandgym since 2000: leads brand vision

Bass guitarist and novel writer

David Nichols

OC&C

MD Added Value UK

brandgym since 2005: leads invention

Writer and producer of musicals

Diego Kerner

Marketing at Diageo, Coke

Global Marketing Director for Cadbury

brandgym since 2004: leads 360 insight

Martial arts expert and psychology student

Core belief: “brand-led business ” Helping you change your business, not your logo Brand-led Business Brand as “image wrapper”

Helping you change your business, not your logo

“ Sizzle” and “Sausage” “ SAUSAGE”: Real people 24 hours a day, text alerts before going overdrawn “ SIZZLE”: Cool black, modern, aspirational, intelligent humour

Our process: vision + invention loop Bring the vision to life with innovation and marketing ideas: Vision to Action VISION ACTION CRAFT INVENT INSIGHT

Bring the vision to life with innovation and marketing ideas: Vision to Action

Contact David Taylor the brandgym 134 Felsham Road London SW15 1DP United Kingdom M: + 44 (0) 77 89 20 25 64 T: + 44 (0) 208 785 6760 F: + 44 (0) 208 785 6761 E: david@thebrandgym.com W: www. thebrandgym .com

David Taylor

the brandgym

134 Felsham Road

London SW15 1DP

United Kingdom

M: + 44 (0) 77 89 20 25 64

T: + 44 (0) 208 785 6760

F: + 44 (0) 208 785 6761

E: david@thebrandgym.com

W: www. thebrandgym .com