Brand vision to Action: Aligin & energize your team David Taylor Founder & Managing Partner

What we do Energise and focus teams to help them achieve their brand & business ambitions One service: inspiring vision and action plans to turn it into growth

Energise and focus teams to help them achieve their brand & business ambitions

One service: inspiring vision and action plans to turn it into growth

Teams we’ve coached Ambitious teams with the capacity to make change happen, including big corporate brands

Ambitious teams with the capacity to make change happen, including big corporate brands

Conventional consultancy As partners (at Added Value), 50%+ of our time was on “managing the factory” We left to spend all our time on branding and marketing Founders/Partners Directors Managers

As partners (at Added Value), 50%+ of our time was on “managing the factory”

We left to spend all our time on branding and marketing

Coaching network = no factory Coaches with 15-20 years experience Working on 2-3 projects at a time Founders/Partners Directors Managers

Coaches with 15-20 years experience

Working on 2-3 projects at a time

Ideas-centric company No management = time for R&D

No management = time for R&D

Coaching, not consulting “ Building strategy & innovation with you, not for you” Category & brand expertise Selecting/leading the team Co-creation & ownership of strategy Implementing the action plan Your team “ Mental sparring partner” Brand vision experience on 100+ projects, across sectors Process design: team journies to build energy Facilitation Brand coach

Category & brand expertise

Selecting/leading the team

Co-creation & ownership of strategy

Implementing the action plan

“ Mental sparring partner”

Brand vision experience on 100+ projects, across sectors

Process design: team journies to build energy

Facilitation

“ Dreamworks” team: flexible, fast, best in class Trends Semiotics Stimulus Qualitative Quantitative Omnibus studies Marketing capability Internal engagement

brandgym coaches David Taylor P&G INSEAD/ McKinsey Founder/MD Added Value France brandgym since 2000: leads brand vision Bass guitarist and novel writer David Nichols OC&C MD Added Value UK brandgym since 2005: leads invention Writer and producer of musicals Diego Kerner Marketing at Diageo, Coke Global Marketing Director for Cadbury brandgym since 2004: leads 360 insight Martial arts expert and psychology student

David Taylor

P&G

INSEAD/ McKinsey

Founder/MD Added Value France

brandgym since 2000: leads brand vision

Bass guitarist and novel writer

David Nichols

OC&C

MD Added Value UK

brandgym since 2005: leads invention

Writer and producer of musicals

Diego Kerner

Marketing at Diageo, Coke

Global Marketing Director for Cadbury

brandgym since 2004: leads 360 insight

Martial arts expert and psychology student

Core belief: “brand-led business ” Helping you change your business, not your logo Brand-led Business Brand as “image wrapper”

Helping you change your business, not your logo

“ Sizzle” and “Sausage” “ SAUSAGE”: Real people 24 hours a day, text alerts before going overdrawn “ SIZZLE”: Cool black, modern, aspirational, intelligent humour

Our process: vision + invention loop Bring the vision to life with innovation and marketing ideas: Vision to Action VISION ACTION CRAFT INVENT INSIGHT

Bring the vision to life with innovation and marketing ideas: Vision to Action