Brand Vision to Action

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Brand Vision to Action - Presentation Transcript

  1. Brand vision to Action: Aligin & energize your team David Taylor Founder & Managing Partner
  2. What we do
    • Energise and focus teams to help them achieve their brand & business ambitions
    • One service: inspiring vision and action plans to turn it into growth
  3. Teams we’ve coached
    • Ambitious teams with the capacity to make change happen, including big corporate brands
  4. Conventional consultancy
    • As partners (at Added Value), 50%+ of our time was on “managing the factory”
    • We left to spend all our time on branding and marketing
    Founders/Partners Directors Managers
  5. Coaching network = no factory
    • Coaches with 15-20 years experience
    • Working on 2-3 projects at a time
    Founders/Partners Directors Managers
  6. Ideas-centric company
    • No management = time for R&D
  7. Coaching, not consulting “ Building strategy & innovation with you, not for you”
    • Category & brand expertise
    • Selecting/leading the team
    • Co-creation & ownership of strategy
    • Implementing the action plan
    Your team
    • “ Mental sparring partner”
    • Brand vision experience on 100+ projects, across sectors
    • Process design: team journies to build energy
    • Facilitation
    Brand coach
  8. “ Dreamworks” team: flexible, fast, best in class Trends Semiotics Stimulus Qualitative Quantitative Omnibus studies Marketing capability Internal engagement
  9. brandgym coaches
    • David Taylor
    • P&G
    • INSEAD/ McKinsey
    • Founder/MD Added Value France
    • brandgym since 2000: leads brand vision
    • Bass guitarist and novel writer
    • David Nichols
    • OC&C
    • MD Added Value UK
    • brandgym since 2005: leads invention
    • Writer and producer of musicals
    • Diego Kerner
    • Marketing at Diageo, Coke
    • Global Marketing Director for Cadbury
    • brandgym since 2004: leads 360 insight
    • Martial arts expert and psychology student
  10. Core belief: “brand-led business ”
    • Helping you change your business, not your logo
    Brand-led Business Brand as “image wrapper”
  11. “ Sizzle” and “Sausage” “ SAUSAGE”: Real people 24 hours a day, text alerts before going overdrawn “ SIZZLE”: Cool black, modern, aspirational, intelligent humour
  12. Our process: vision + invention loop
    • Bring the vision to life with innovation and marketing ideas: Vision to Action
    VISION ACTION CRAFT INVENT INSIGHT

+ wheresthesausagewheresthesausage, 4 years ago

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