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Social Media Integration Strategy
 

Social Media Integration Strategy

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This presentation, by Raptor Ink of Orlando FL describes a strategy for integrating social media and social networking into your go to market strategy and marketing plan. Visit us at raptorink.com ...

This presentation, by Raptor Ink of Orlando FL describes a strategy for integrating social media and social networking into your go to market strategy and marketing plan. Visit us at raptorink.com for more information.

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    Social Media Integration Strategy Social Media Integration Strategy Presentation Transcript

    • Social Network Integration Strategy
      with John Bobowicz
    • EVERYTHING is a group activity.
      Make every action feel like a group activity evenwhen it isn’t.
      Most people are “alone” when they surf or access social networks.
      • Not like AOL and Instant Messaging where it takes 2.
      • Your Facebook friends may not be online when you are.
      Many social networking events are not “real time”, but rather on-demand.
      • You can catch-up on tweets and facebook posts at your convenience.
      Alerts and on-demand access feels like real time.
      Text and Instant Messaging make itREAL“real time”.
      • Unless your phone is off or without a signal….
    • Socializing the experience.
      There are 3 steps to socializing the experience:
      Identify the activities allowed or expected on the site.
      Identify internal and external social outlets (capabilities) that can be created or leveraged.
      Map social outlet functionality to key activities to enhance the experience. These will become site features/capabilities.
    • Step 1: Activities
      Networking
      Personal
      Shopping
      Buy stuff
      Search (things)
      Invite - Deals.
      Participate – Opinions, reviews, deals.
      World building
      Search (people)
      Invite - Site, world, deal.
      Participate - Ask, respond, vote, communicate.
      “me-centric”
      Registration
      Preferences
      Profile
      Roaming around
    • Step 2: Social Outlets
      Internal - creates the community
      External – makes it viral
      “Buy-ocracy” – Reputation
      Where you fit in
      User-generated Content
      Videos, blogs, polls, tweets, comments.
      Localized content
      RSS, News, Weather, Commentary (OpEd).
      EVENTS
      Contests, Group Activities, Polls
      There are many…
      Pick the top ones initially.
    • External Social Outlets
      Push
      Pull
      Embedded
      API & Web 2.0
      Facebook widget
      MySpace app
      Import friends
      Embed YouTube
      Linked-In Groups
      RSS
      RSS from push sites
      Facebook & Myspace Pages
      @raptorink
      “Digg this”
      “Tweet this”
      Share sites
      Technorati
      Delicious
      Facebook
      MySpace
      Share This
    • Push
      Groupon
      This allows members to push context-specific content (deals, etc) out to their social networks.
      Some integration is required to make it simple and easy for the user.
      Members click on a recognizable icons and follow easy instructions.
      (This is whyyou need to have a real simple logo)
      Digg
      Multi-purpose
      ShareThis
    • Embedded YouTube
      Pull
      Content from other sites and social outlets can be syndicated (pulled) into your site.
      This includes simple RSS feeds as well as importing contacts from other networks, and other things.
      This is how yousyndicate local content (news, weather, maps) as well as user generated content, like blogs, tweets, comments.
      RSS
      blippr
    • Embedded YouTube
      Embedded
      In the social networking world, you need to be where people hang out, not just where they visit.
      People live on their Facebook and Myspace pages and luckily these have become application platforms.
      This means that members can shop, search, and socialize with your company right from within their Facebook and Myspace pages.
      Great visibility to other Facebook & Myspace members. Easy to install. Acts like a dashboard.
      Requires separate development of mashup, specific to Social Network using public APIs.
      eBay To Go
      Yahoo! And Amazon have
      The same.
      My Shopping
      Facebook App
      • Vendor locations
      • Tracking World Members
      Google Maps for:
    • There is an App for that…
      (iPhone)
      Mobile
      Mobile technology and smart phones are making social networking real-time.
      With the Internet in their pocketcustomerscan send & receive alerts and conduct commerce as if they were on the website from their PC.
      Apple and Google are leading the way withiPhone, iPad, and Droid apps for accessing these sites in a secure way from a mobile phone without a browser and with a more rich UI.
      Text messaging is used to alert, vote, transact, and the use of vanity codes allows for tracking web and print ads.
      Mobile technology is also becoming the preferred platform for user generated content.
      “Black Friday” Apps from:
      • Barnes & Nobel
      • Amazon
      • Best Buy
      • Walmart
    • Step 3: Functionality
      Create a spreadsheet to interrogate every feature and look for fertile ground to add social functionality.
    • Thanks!
      John Bobowicz can be found at:
      raptorink.com
      info@raptorink.com
      linkedin.com/in/wheresjbob
      youtube.com/raptorink
      facebook: “raptorink”
      twitter: @raptorink
      407.590.3730
      Your IMAGES Everything! ™