Social Media Integration Strategy

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This presentation, by Raptor Ink of Orlando FL describes a strategy for integrating social media and social networking into your go to market strategy and marketing plan. Visit us at raptorink.com for more information.

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Social Media Integration Strategy

  1. 1. Social Network Integration Strategy<br />with John Bobowicz<br />
  2. 2. EVERYTHING is a group activity.<br />Make every action feel like a group activity evenwhen it isn’t.<br />Most people are “alone” when they surf or access social networks. <br /><ul><li> Not like AOL and Instant Messaging where it takes 2.
  3. 3. Your Facebook friends may not be online when you are.</li></ul>Many social networking events are not “real time”, but rather on-demand.<br /><ul><li> You can catch-up on tweets and facebook posts at your convenience.</li></ul>Alerts and on-demand access feels like real time.<br />Text and Instant Messaging make itREAL“real time”.<br /><ul><li> Unless your phone is off or without a signal….</li></li></ul><li>Socializing the experience.<br />There are 3 steps to socializing the experience:<br />Identify the activities allowed or expected on the site.<br />Identify internal and external social outlets (capabilities) that can be created or leveraged.<br />Map social outlet functionality to key activities to enhance the experience. These will become site features/capabilities.<br />
  4. 4. Step 1: Activities<br />Networking<br />Personal<br />Shopping<br />Buy stuff<br />Search (things)<br />Invite - Deals.<br />Participate – Opinions, reviews, deals.<br />World building<br />Search (people)<br />Invite - Site, world, deal.<br />Participate - Ask, respond, vote, communicate.<br />“me-centric”<br />Registration<br />Preferences<br />Profile<br />Roaming around<br />
  5. 5. Step 2: Social Outlets<br />Internal - creates the community<br />External – makes it viral<br />“Buy-ocracy” – Reputation<br />Where you fit in<br />User-generated Content<br />Videos, blogs, polls, tweets, comments.<br />Localized content<br />RSS, News, Weather, Commentary (OpEd).<br />EVENTS<br />Contests, Group Activities, Polls<br />There are many…<br />Pick the top ones initially.<br />
  6. 6. External Social Outlets<br />Push<br />Pull<br />Embedded<br />API & Web 2.0<br />Facebook widget<br />MySpace app<br />Import friends<br />Embed YouTube<br />Linked-In Groups<br />RSS<br />RSS from push sites<br />Facebook & Myspace Pages<br />@raptorink<br />“Digg this”<br />“Tweet this”<br />Share sites<br />Technorati<br />Delicious<br />Facebook<br />MySpace<br />Share This<br />
  7. 7. Push<br />Groupon<br />This allows members to push context-specific content (deals, etc) out to their social networks.<br />Some integration is required to make it simple and easy for the user.<br />Members click on a recognizable icons and follow easy instructions.<br />(This is whyyou need to have a real simple logo)<br />Digg<br />Multi-purpose<br />ShareThis<br />
  8. 8. Embedded YouTube<br />Pull<br />Content from other sites and social outlets can be syndicated (pulled) into your site.<br />This includes simple RSS feeds as well as importing contacts from other networks, and other things.<br />This is how yousyndicate local content (news, weather, maps) as well as user generated content, like blogs, tweets, comments.<br />RSS<br />blippr<br />
  9. 9. Embedded YouTube<br />Embedded<br />In the social networking world, you need to be where people hang out, not just where they visit.<br />People live on their Facebook and Myspace pages and luckily these have become application platforms.<br />This means that members can shop, search, and socialize with your company right from within their Facebook and Myspace pages.<br />Great visibility to other Facebook & Myspace members. Easy to install. Acts like a dashboard.<br />Requires separate development of mashup, specific to Social Network using public APIs.<br />eBay To Go<br />Yahoo! And Amazon have<br />The same.<br />My Shopping<br />Facebook App<br /><ul><li> Vendor locations
  10. 10. Tracking World Members</li></ul>Google Maps for:<br />
  11. 11. There is an App for that…<br />(iPhone)<br />Mobile<br />Mobile technology and smart phones are making social networking real-time.<br />With the Internet in their pocketcustomerscan send & receive alerts and conduct commerce as if they were on the website from their PC.<br />Apple and Google are leading the way withiPhone, iPad, and Droid apps for accessing these sites in a secure way from a mobile phone without a browser and with a more rich UI.<br />Text messaging is used to alert, vote, transact, and the use of vanity codes allows for tracking web and print ads.<br />Mobile technology is also becoming the preferred platform for user generated content.<br />“Black Friday” Apps from:<br /><ul><li> Barnes & Nobel
  12. 12. Amazon
  13. 13. Best Buy
  14. 14. Walmart</li></li></ul><li>Step 3: Functionality<br />Create a spreadsheet to interrogate every feature and look for fertile ground to add social functionality.<br />
  15. 15. Thanks!<br />John Bobowicz can be found at:<br />raptorink.com<br />info@raptorink.com<br />linkedin.com/in/wheresjbob<br />youtube.com/raptorink<br />facebook: “raptorink”<br />twitter: @raptorink<br />407.590.3730<br />Your IMAGES Everything! ™<br />

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