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Measure Twice,Blog OnceGetting Better Analytics fromYour WordPress Site#measure #wordpressAdam Ware@wheresitworkinghttp://...
About Me                     CEO of SwellPath                     We simplify the interpretation and utilization of digita...
Everyone’s Dilemma                     An overarching problem collecting,                     organizing, reporting on, an...
Quick Approach for                     Tackling Analytics@wheresitworking | Adam Ware   #measure #wordpress   4
1. Understand your site           objectives, and how they           relate to your business           objectives!@wheresi...
2. Figure out which actions or           activities are relevant to those           objectives.@wheresitworking | Adam War...
3. Understand what you will           do when those numbers go           up or down.@wheresitworking | Adam Ware   #measur...
4. Make sure you are tracking           those actions, and understand           how to obtain the data.@wheresitworking | ...
5. Focus on those metrics!@wheresitworking | Adam Ware   #measure #wordpress   9
Keep It Simple                     There are a lot of data!                     Look at less of it;                     th...
Primary Collection Tip              Use the Google Analytics for WordPress              plugin from Joost              htt...
Track Outbound & Downloads                     Track downloads and offsite clicks:                      Why?@wheresitworki...
Part of the Path          This is part of the path you          want visitors to take right?          So you want to know ...
Where Do You See This Data?            Reports > Content > Events                                                     Or.....
In the Pages Report             Reports > Content > Pages             Search for “tracked”             (antiquated)@wheres...
Advanced Settings@wheresitworking | Adam Ware   #measure #wordpress   16
Authors, Tags, Categories@wheresitworking | Adam Ware   #measure #wordpress   17
More Advanced Settings@wheresitworking | Adam Ware   #measure #wordpress   18
Tracking Intense Debate Activity          Intense Debate Google Analytics Plugin          http://www.esev.com/blog/post/20...
Roll Your Own Customization                     Integrate Google Analytics Event                     Tracking Into Your Si...
Event Tracking - How To                   Give this to                   your developer                               http...
Other Examples@wheresitworking | Adam Ware   #measure #wordpress   22
Also Consider Getting Crazy      https://www.crazyegg.com/@wheresitworking | Adam Ware      #measure #wordpress   23
Social Interaction Tracking          http://bit.ly/ga-social-demo@wheresitworking | Adam Ware             #measure #wordpr...
Checking Your Work             Without waiting a day...             https://addons.mozilla.org/en-US/firefox/addon/httpfox...
“Campaign” Tracking        http://spath.us/Google-URL-builder     Why should you use this?@wheresitworking | Adam Ware    ...
Facilitate “Campaign” Tracking     Tools can automate the process...@wheresitworking | Adam Ware   #measure #wordpress   27
Where to Find the Reports   Reports > Traffic Sources > Campaigns@wheresitworking | Adam Ware   #measure #wordpress   28
Put Cookies in Your CRM                 Example: Push                 Google Analytics                 source data into Zo...
Go All Big Brother On Visitors                    Who                    What                    When                    W...
Questions & More Info                     Slides                     http://www.wheresitworking.com                     Me...
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Measure Twice, Blog Once - WordCamp Montreal - July 2011

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How can you use analytics in better ways to track, report on, and act on the activity on your WordPress site? This presentation will help answer that question by going over the basics of the Google Analytics plugin as well as other low-cost/free analytics application that are available for WordPress. We’ll also go through some basic analytics best practices and jump into actual examples of ways to use analytics to gain more insight into how users are getting to, and using, your WordPress site.

This presentation is targeted at the blogger, business user, developer, or casual WordPress user that might think they’re “missing” something with their analytics collection and reporting. Some stuff will be slow for developers, and some stuff might be a bit over the heads of those that don’t know how to code, but the tactics and ideas are relevant for most and I try to cover all levels of understanding with each example. That way users can go back to their developers and say “we need to do this” and developer can back to the users and say “have you thought about doing this”.

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  • I can help with collection and reporting, but analysis is up to you (or someone you pay).\n
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  • This will make your life a lot easier; no worries about upgrades\n
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  • Let’s go through these one-by-one:\n1. Logged in Users\n2. Post Type\n3. Author Name\n4. Tags\n5. Publication Year\n6. Categories\n
  • Will come back to other settings if time permits...\n\nWho uses Disqus, Intense Debate, etc.\n
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  • Quick tutorial on using HTTPFox\n
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  • Transcript of "Measure Twice, Blog Once - WordCamp Montreal - July 2011"

    1. 1. Measure Twice,Blog OnceGetting Better Analytics fromYour WordPress Site#measure #wordpressAdam Ware@wheresitworkinghttp://www.swellpath.comhttp://www.wheresitworking.com
    2. 2. About Me CEO of SwellPath We simplify the interpretation and utilization of digital analytics for medium and large companies + WordPress Devotee Since 2006; family blog, wife’s sites, personal sites, company site, some clients’ sites, etc.@wheresitworking | Adam Ware #measure #wordpress 2
    3. 3. Everyone’s Dilemma An overarching problem collecting, organizing, reporting on, and analyzing data@wheresitworking | Adam Ware #measure #wordpress 3
    4. 4. Quick Approach for Tackling Analytics@wheresitworking | Adam Ware #measure #wordpress 4
    5. 5. 1. Understand your site objectives, and how they relate to your business objectives!@wheresitworking | Adam Ware #measure #wordpress 5
    6. 6. 2. Figure out which actions or activities are relevant to those objectives.@wheresitworking | Adam Ware #measure #wordpress 6
    7. 7. 3. Understand what you will do when those numbers go up or down.@wheresitworking | Adam Ware #measure #wordpress 7
    8. 8. 4. Make sure you are tracking those actions, and understand how to obtain the data.@wheresitworking | Adam Ware #measure #wordpress 8
    9. 9. 5. Focus on those metrics!@wheresitworking | Adam Ware #measure #wordpress 9
    10. 10. Keep It Simple There are a lot of data! Look at less of it; think more about it; and get more value out of it.@wheresitworking | Adam Ware #measure #wordpress 10
    11. 11. Primary Collection Tip Use the Google Analytics for WordPress plugin from Joost http://yoast.com/wordpress/google-analytics/@wheresitworking | Adam Ware #measure #wordpress 11
    12. 12. Track Outbound & Downloads Track downloads and offsite clicks: Why?@wheresitworking | Adam Ware #measure #wordpress 12
    13. 13. Part of the Path This is part of the path you want visitors to take right? So you want to know who is on that path!@wheresitworking | Adam Ware #measure #wordpress 13
    14. 14. Where Do You See This Data? Reports > Content > Events Or...@wheresitworking | Adam Ware #measure #wordpress 14
    15. 15. In the Pages Report Reports > Content > Pages Search for “tracked” (antiquated)@wheresitworking | Adam Ware #measure #wordpress 15
    16. 16. Advanced Settings@wheresitworking | Adam Ware #measure #wordpress 16
    17. 17. Authors, Tags, Categories@wheresitworking | Adam Ware #measure #wordpress 17
    18. 18. More Advanced Settings@wheresitworking | Adam Ware #measure #wordpress 18
    19. 19. Tracking Intense Debate Activity Intense Debate Google Analytics Plugin http://www.esev.com/blog/post/2011-02-intensedebate-and-google-analytics/ http://intensedebate.com/pluginEditor/@wheresitworking | Adam Ware #measure #wordpress 19
    20. 20. Roll Your Own Customization Integrate Google Analytics Event Tracking Into Your Site Why? You can then track it, and even make view it as a conversion (i.e. Goal in GA)@wheresitworking | Adam Ware #measure #wordpress 20
    21. 21. Event Tracking - How To Give this to your developer http://code.google.com/apis/analytics/docs/tracking/eventTrackerGuide.html In the As a reports: Goal:@wheresitworking | Adam Ware #measure #wordpress 21
    22. 22. Other Examples@wheresitworking | Adam Ware #measure #wordpress 22
    23. 23. Also Consider Getting Crazy https://www.crazyegg.com/@wheresitworking | Adam Ware #measure #wordpress 23
    24. 24. Social Interaction Tracking http://bit.ly/ga-social-demo@wheresitworking | Adam Ware #measure #wordpress 24
    25. 25. Checking Your Work Without waiting a day... https://addons.mozilla.org/en-US/firefox/addon/httpfox/@wheresitworking | Adam Ware #measure #wordpress 25
    26. 26. “Campaign” Tracking http://spath.us/Google-URL-builder Why should you use this?@wheresitworking | Adam Ware #measure #wordpress 26
    27. 27. Facilitate “Campaign” Tracking Tools can automate the process...@wheresitworking | Adam Ware #measure #wordpress 27
    28. 28. Where to Find the Reports Reports > Traffic Sources > Campaigns@wheresitworking | Adam Ware #measure #wordpress 28
    29. 29. Put Cookies in Your CRM Example: Push Google Analytics source data into Zoho CRM Why? Close the loop on sources! http://www.swellpath.com/2011/02/add-google-analytics-data-to-zoho-lead-forms/@wheresitworking | Adam Ware #measure #wordpress 29
    30. 30. Go All Big Brother On Visitors Who What When Where GetClicky.com & http://wordpress.org/extend/plugins/clicky/@wheresitworking | Adam Ware #measure #wordpress 30
    31. 31. Questions & More Info Slides http://www.wheresitworking.com Me @wheresitworking adam.ware@swellpath.com@wheresitworking | Adam Ware #measure #wordpress 31
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