PSU Profesional Development Center - Digital Marketing Breakfast - Tools of the Trade

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For a quick 10 minute preso - my top recommendations for DIY tools for SEO, PPC and analytics.

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PSU Profesional Development Center - Digital Marketing Breakfast - Tools of the Trade

  1. 1. PSU Professional Development CenterDigital Marketing BreakfastApril 2013Adam Ware - @wheresitworking
  2. 2. About SwellPathPSU Digital Marketing Breakfast | Tools of the Trade• Pay-per-click Advertising• Organic Search Optimization• Digital Analytics & Optimization1SwellPath is a team of digitalanalytics and search marketingexperts.We provide clients likeNike, KEEN, Urban Airship andGoodData with these services:
  3. 3. About MeDeveloper turned marketer turned CEOExpert in web analytics,solid in SEO,intermediate with PPCCo-founded SwellPath in 2009Ideated, prototyped, and spun off Measureful in 2011-2012PSU Digital Marketing Breakfast | Tools of the Trade 2
  4. 4. Analytics Tools
  5. 5. Basic Analytics NeedsGet the right data,analyze it in the right way,and make decisions based on that.PSU Digital Marketing Breakfast | Tools of the Trade 4
  6. 6. Getting the Right DataPSU Digital Marketing Breakfast | Tools of the Trade 5Use a tag manager – it’llmake your life much easier.If you are driving orsupporting over $500,000of business through yoursite,you should have anadvanced analyticsimplementation
  7. 7. Analyzing ItPSU Digital Marketing Breakfast | Tools of the Trade 6Free: Google Analytics API andMagic Scripthttp://spath.us/gacoreapiNot free: Tableau
  8. 8. Making Sense and Making DecisionsThat’s what Measureful does!PSU Digital Marketing Breakfast | Tools of the Trade 7Alternatively: you can teach yourself,hire an analyst, orwork with a partner like SwellPath
  9. 9. PPC Management
  10. 10. SEM RushCompetitive research,Keyword research,MonitoringPSU Digital Marketing Breakfast | Tools of the Trade 9
  11. 11. AdWords EditorManage locally – noswitching between“pages” constantly!PSU Digital Marketing Breakfast | Tools of the Trade 10
  12. 12. SEO Tools
  13. 13. SEOmozToolbar is rad – use itinstead of Page Rank!Also great crawlingcapabilities andinformationPSU Digital Marketing Breakfast | Tools of the Trade 12
  14. 14. AuthorCrawlerEngage with Authors who already link to you!http://www.tomanthony.co.uk/tools/author-crawler/PSU Digital Marketing Breakfast | Tools of the Trade 13
  15. 15. Thank you!SwellPath.com/Blog@wheresitworkingadam.ware@swellpath.com

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