Top 10 Wins from a Persuasive Design Lab Applying Persuasive Design to your business
# 10: Work With Fun People Were trying to get people what they want, and who doesnt want fun? The two four-hour sessions (on consecutive days when possible) fly by.
# 9: Total Reframe Everybody talks about "people first." The Persuasive Design Lab makes it happen. Sure, you can go back to brand-first thinking when the lab ends. But why would you?
# 8: Design Thinking Whats design thinking? Its thinking like a designer. Duh. We dont bother trying to explain that. Instead, we help you do it. Once youve experienced design thinking, youll find yourself doing again and again.
# 7: Financial Sustainability Its all in the context of your business. Youll develop solutions that are financially sustainable from beginning to end.
# 6: New and Improved Questions Want better answers? Ask better questions. We can help. We use Question Storming before Brain Storming for the same reason we use pilots before full development.
# 5: Reduced Risks with Pilots How do we know your solutions will work? We dont. Not yet. First, we test them with small pilots. Pilots are like science projects: observation, hypothesis, experiment, evaluation. We help you evaluate ideas for their testability. Then we help you craft a low-cost, rapid pilot to see if they work.
# 4: Strategic Gamification Notice how everything has badges these days? Gamification is hot, but pinning badges on the donkey doesnt make the donkey a champion thoroughbred. Persuasive Design Labs lead you to a stratigically viable solution. And if it makes sense, well help you apply game mechanics and game dynamics as part of the strategic execution.
# 3: A Pipeline of New Ideas Ever launch a new product or offering only to see it grow stale in a few months? Persuasive Design applies the science of how our brains actually work. This helps us craft solutions that keep the brain happy. In the lab, well produce a pipeline of ideas that will deliver brain-friendly solutions over time. Its not a one-shot deal.
# 2: Brain Ticklers Persuasive Design goes straight at the brains chemical response system. Neuroscience has opened up the human brain to inspection. (Its not nearly as icky as it sounds.) That gives us a better idea of what makes the brain happy. And when the brains happy, everybodys happy.
# 1: People Want It All of these great features add up to one happy ending: helping people get what they want in the context of your business. Some methods take inventory of what youve got and try to get people to buy it--or buy into it. We look at what people want and help you match your inventory to their desires. Subtle, but huge, difference.
Persuasive DesignDesirability, financial sustainability, pipelines ofideas, strategic gamification, and brain ticklers.Whats cooler than that?Heres the bottom line: people get happy; youmake money.Thats Persuasive Design.Click here to get started.