Wheels cars more!


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Wheels cars more!

  1. 1. Wheels Cars More!<br />HumberInternet Marketing Recommendation <br />April.25.2011<br />Maninder Singh HaroonQureshi<br />www.wheelscarsmore.blogspot.com<br />www.wheelscarsmore.blogspot.com<br />
  2. 2. Perspective<br /><ul><li>The Internet has taken over the use of media.
  3. 3. Internet Marketing has become a valuable source for companies to promote and advertise.
  4. 4. It can help reach your target audience at a much quicker rate
  5. 5. Fairly cheap tool to cater the world
  6. 6. Worldwide viewership!</li></ul>www.wheelscarsmore.blogspot.com<br />
  7. 7. Perspective Cont’d<br />Twitter had total unique visitors grew from 475,000 in February 2008 to seven million last month.<br />If Facebook was a country, it would be the 3rd largest in the world!<br />Over 200 million bloggers exists on the Internet today!<br />www.wheelscarsmore.blogspot.com<br />
  8. 8. Blog Topic<br />Wheels Cars More was created because both members had great interest with all things wheels<br />We wanted not just to discuss cars but everything in the auto industry<br />We also wanted to cater to the fun and insightful audience adding fun and humour and analytical reviews. <br />www.wheelscarsmore.blogspot.com<br />
  9. 9. Persona<br />Jeffery Wilson<br />Age: 18<br />Living at home with parents working part time<br />Driving a used Honda Civic with added features<br />Car enthusiast, outgoing, love sports & and heavy music<br />www.wheelscarsmore.blogspot.com<br />
  10. 10. Blog Topics<br />Funny Story<br />Super bowl Ad<br />New Car Reviews<br />New Car Reviews<br />Funny Story<br />Funny Story<br />Gold-up GTR<br />New auto accessories review<br />New Car Reviews<br />Generations of BMW’s<br />www.wheelscarsmore.blogspot.com<br />
  11. 11. Facebook | Twitter | YouTube <br />www.wheelscarsmore.blogspot.com<br />
  12. 12. Blog Performance<br />www.wheelscarsmore.blogspot.com<br />
  13. 13. Key Learning - Blog<br />Blogging is a very useful method to show ones opinion on any subject they have interest in.<br />We needed better SEO management for our blog posts. We were very short with visitors and unique visitors.<br />We needed to promote our blog using twitter and facebook<br />www.wheelscarsmore.blogspot.com<br />
  14. 14. Key Learning - FaceBook<br />We really needed to update and configure our facebook page to fit our audience<br />We needed to invite more people and heavily promote to include fans and “likes”<br />There are many car enthusiasts which we failed to capture. <br />www.wheelscarsmore.blogspot.com<br />
  15. 15. Key Learning - Twitter<br />Twitter is becoming one of the best social media tool. Finding news and reviews have never been so much faster.<br />We constantly used twitter weekly, posting and re-tweeting relevant data about our blog<br />We gained enough followers and posted over 100 tweets.<br />www.wheelscarsmore.blogspot.com<br />
  16. 16. Indicated Actions<br />We must blog weekly using our own pictures and relevant topics to increase our viewership.<br />We must promote our blog using facebook and twitter<br />We must use facebook as a source for our blog to interact with people and gain attraction to our site. <br />www.wheelscarsmore.blogspot.com<br />
  17. 17. Recommendations - website<br />Yes, because by utilizing a website we can penetrate and market different segments. <br />This gives us the ability to market our products to different markets all over the world. <br />A website gives access to people all over the world<br />However this is not the only obstacles websites over come but also provide instant access and information regarding the marketed product. <br />www.wheelscarsmore.blogspot.com<br />
  18. 18. Recommendations - Blog<br />With the blog we need to increase traffic to the site<br />This will allow us to provide another portal and access point to our blog. <br />This is not due to content but rather just general exposure.<br />www.wheelscarsmore.blogspot.com<br />
  19. 19. Recommendations – S.E.O<br />Strategies to improve SEO was to use keywords into our blog such as BMW, Audi, Mercedes, and other relevant buzz words. <br />This enables use to utilize the SEO and ensure we get accurate search engine optimization.  <br />www.wheelscarsmore.blogspot.com<br />
  20. 20. Recommendations – PPC<br />Text ads <br />Key words<br />Competition<br />Average cost per click(Google Adwords)  <br />www.wheelscarsmore.blogspot.com<br />
  21. 21. Recommendations – Display<br />The display ads target people who are “everything cars”. <br />This allows to input an image related to our campaign such as a 3 Series BMW, or the new Mercedes C63 AMG. <br />The image attracts the clients and the text captures their attention and directs them to click on the link<br />www.wheelscarsmore.blogspot.com<br />
  22. 22. Recommendations – Social Media<br />Tweeeeeeeeet Weekly on relevant material regarding auto news and reviews.<br />Blog 1 post per week to update our topic and include many insightful posts to encourage more viewership<br />Focus more on Facebook page to enhance traffic to blog. <br />www.wheelscarsmore.blogspot.com<br />
  23. 23. Recommendations – P.R<br />www.wheelscarsmore.blogspot.com<br />Release Press Releases once every 3 month using Pitch Engine<br />
  24. 24. End of Presentation!<br />Wheels Cars More!<br />www.wheelscarsmore.blogspot.com<br />www.twitter.com/wheelscarsmore<br />www.facebook.com/wheelscarsmore<br />www.youtube.com/wheelscarsmore<br />www.wheelscarsmore.blogspot.com<br />