TWITTER FOR
ACADEMIC AND
PROFESSIONAL USE
How to leverage Twitter in a professional
fashion to promote your scholarship,
e...
TWITTER 101
Social Network, Micro-blogging Service
• Network
• Share Information
• Promote
• Listen
• Learn
• Position
• Search
WHY USE TWITTER
• Tweet
• Timeline / Feed
• Handle / Username @
• Hashtag #
• Trending
• Favorite
• Retweet
• Reply
TWITTER LINGO
TWITTER DASHBOARD
YOUR TIMELINE
YOUR TIMELINE
NOTIFICATIONS
• Colleagues
• Leaders
• Peers
• Institutions
• Websites
• Publications
• Communities
BEGIN: LISTEN AND FOLLOW
• Capture what’s already happening
• Share news, useful information
• Ask questions about your work, field
• Happening in ...
• Topics
• Tie together
conversations
• Positions your
Tweets
• Search filter
• Find conversations
relevant to your work
H...
• Create free account at twitter.com
– or download the app
• Upload photo, complete bio
• Follow
• Listen
• Engage
• Be pa...
FOLLOW ME! I’M HERE TO HELP.
twitter.com/jacobwakeup
• Your questions and concerns
• A focus on academics
• In the classroom
• Legal concerns and implications
FUTURE TOPICS – ...
Twitter
• Best When Public
• Indexed by Google
• Like TV, What’s on
now?
Facebook
• Probably Private
• Timelines, Pages,
G...
FACULTY PROFESSIONAL USE OF
SOCIAL MEDIA 2013
Pearson: Social Media for Teach and Learning Report October 2013
pearsonlear...
FACULTY MONTHLY PROFESSIONAL
USE OF SOCIAL MEDIA 2012-2013
Pearson: Social Media for Teach and Learning Report October 201...
FACULTY MONTHLY PROFESSIONAL
USE OF SOCIAL MEDIA 2012-2013
Pearson: Social Media for Teach and Learning Report October 201...
• Create a Hashtag that won’t identify
students enrolled in a course or schedule
• Don’t reveal something that might be
in...
WILLIAM SHARP HDF 521 COURSE
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Twitter for Academic and Professional Use | Wheelock College

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How to leverage Twitter in a professional fashion to promote your scholarship, engage with colleagues, stay abreast of the field, and increase your reach.

http://www.wheelock.edu/about/innovation-agenda-for-wheelock

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  • SURVEY
    who has a twitter account?
    logged into twitter at least once or viewed a tweet?
    never looked at a twitter page at all?

    Overview first, then we’re going to take out our phones
    Intended to be practical
  • Created in 2006
    Limited to 140 characters, a sentence or two, because of compatibility with SMS
    200 Million Users
    As of sept 2014, 23% of online adults use twitter (Source: http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/ )

    First foremost, it’s a tool, another point of contact, not a cure-all; similar to email or cell phone
    A means to an end, not an end in and of itself

    Like blogging: push-button publishing, put text on the web easily, share your view and opinion
    This is Micro-blogging
  • * Networking - peers, those in the field, colleagues, celebrities, friends, students (current, past, and prospective)
    * Share Information - findings, observations, responsa, reports
    * Promotion - events, talks, and publications from you and your field, calls for papers
    Listening - What are your peers up to? What are the latest findings in your field; what’s going on in the world
    Learning – what are best practices? We’re all in a learning community here.
    position you as a leader in your field, current with technology
    Search – find topics, people, news, issues, communities

    Potential for reach!

  • Your feed
    Compose
    Twitter suggests who to follow – gets better as it gets to know you
    What’s “trending”
  • Your recent tweets
    Your profile page
    Your timeline
  • Your recent tweets
    Your profile page
    Your timeline
  • Who’s talking to you, following you, retweeting you

    Formerly the “connect” page
  • Colleagues – old, new, potential


    Who are the people you want to hear from?
    Those in your field?
    Competitors? Leaders?
    Websites you read daily? Instead of checking, let them tell you when they’re up to date

    2 ears, 1 mouth
  • Online reflection of your real life, professional self

    Explain “capture” – you’re already doing things, no need to create stuff just for twitter

    Be useful, contribute to conversation, what are you adding?

    You’ll have a better sense of what to post while listening
    Like, real life, you listen a bit first, make sure you can contribute


  • Add you to pool of conversation
    Put you in front of people who might not other see you
    Can be nonsensical; opportunity to say something that didn’t fit the sentence
    As much about humor as it is about practicality
    Search filter
  • * sign up, photo, bio, start tweeting – value of bio, make yourself be found
    * username: 15 chars
    * When you sign up, twitter is going to steer you to follow people
    * start following - people, institutions, brands, websites/publications
    * start listening - topics, hashtags
    * engage - reply, retweet, ask questions
    * have patience; get out what you put in
  • Twitter for Academic and Professional Use | Wheelock College

    1. 1. TWITTER FOR ACADEMIC AND PROFESSIONAL USE How to leverage Twitter in a professional fashion to promote your scholarship, engage with colleagues, stay abreast of the field, and increase your reach. Jake Wilkenfeld-Mongillo Marketing Project Manager Jennifer MacLeod Learning Technology Administrator and Project Manager
    2. 2. TWITTER 101 Social Network, Micro-blogging Service
    3. 3. • Network • Share Information • Promote • Listen • Learn • Position • Search WHY USE TWITTER
    4. 4. • Tweet • Timeline / Feed • Handle / Username @ • Hashtag # • Trending • Favorite • Retweet • Reply TWITTER LINGO
    5. 5. TWITTER DASHBOARD
    6. 6. YOUR TIMELINE
    7. 7. YOUR TIMELINE
    8. 8. NOTIFICATIONS
    9. 9. • Colleagues • Leaders • Peers • Institutions • Websites • Publications • Communities BEGIN: LISTEN AND FOLLOW
    10. 10. • Capture what’s already happening • Share news, useful information • Ask questions about your work, field • Happening in your office • Conversations (with real people!) WHAT TO POST?
    11. 11. • Topics • Tie together conversations • Positions your Tweets • Search filter • Find conversations relevant to your work HASHTAGS
    12. 12. • Create free account at twitter.com – or download the app • Upload photo, complete bio • Follow • Listen • Engage • Be patient TAKE OUT YOUR PHONES
    13. 13. FOLLOW ME! I’M HERE TO HELP. twitter.com/jacobwakeup
    14. 14. • Your questions and concerns • A focus on academics • In the classroom • Legal concerns and implications FUTURE TOPICS – Q&A
    15. 15. Twitter • Best When Public • Indexed by Google • Like TV, What’s on now? Facebook • Probably Private • Timelines, Pages, Groups • Algorithm Driven, not everyone sees everything TWITTER VS FACEBOOK
    16. 16. FACULTY PROFESSIONAL USE OF SOCIAL MEDIA 2013 Pearson: Social Media for Teach and Learning Report October 2013 pearsonlearningsolutions.com/social-media-survey 55.0% 45.0% Use Do Not Use
    17. 17. FACULTY MONTHLY PROFESSIONAL USE OF SOCIAL MEDIA 2012-2013 Pearson: Social Media for Teach and Learning Report October 2013 pearsonlearningsolutions.com/social-media-survey
    18. 18. FACULTY MONTHLY PROFESSIONAL USE OF SOCIAL MEDIA 2012-2013 Pearson: Social Media for Teach and Learning Report October 2013 pearsonlearningsolutions.com/social-media-survey
    19. 19. • Create a Hashtag that won’t identify students enrolled in a course or schedule • Don’t reveal something that might be indicative of students grade • Let students use an alias if they are concerned about privacy • Never initiate a one-on-one social conversation Information compiled from http://er.educause.edu/articles/2014/2/is-your-use-of-social-media-ferpa- compliant and http://blogs.agu.org/geoedtrek/2014/08/20/hashtag-blog-ferpa/ HELPFUL HINTS IN COURSE USE
    20. 20. WILLIAM SHARP HDF 521 COURSE

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