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Combine authentic ethnographic research and insights with input from relevant makers (designers, etc.) to affect NPD. I proposed this to a big name research firm who wasn't ready for it so now I'm ...

Combine authentic ethnographic research and insights with input from relevant makers (designers, etc.) to affect NPD. I proposed this to a big name research firm who wasn't ready for it so now I'm going to do it myself with all the resources I have built up over the past 15 years.

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