Intersection of Mobile Web                 & Social Media                Presented by Envano                    June 2, 20...
© Envano   Page 2
Why Mobile?                    Source: http://www.flickr.com/photos/annnna/2228189828/© Envano                            ...
Source: Morgan Stanley - Internet Trends June 7, 2010© Envano                                                           Pa...
Source: Morgan Stanley - Internet Trends June 7, 2010© Envano                                                           Pa...
It happened in first quarter 2011!© Envano                                        Page 6
© Envano   Page 7
What is Mobile?     What is Mobile?                                    Source: http://www.flickr.com/photos/valeriebb/3006...
© Envano   Page 9
© Envano   Page 10
Source: http://www.flickr.com/photos/mykalburns/2492199172/© Envano                                                       ...
5.3 billion mobile devices                                                  6.8 billion inhabitants.Source: U.N. Telecommu...
Source: http://www.flickr.com/photos/dlytle/3839416191/© Envano                                                     Page 13
Source: http://www.flickr.com/photos/yourdon/4064143718/© Envano                                                      Page...
Source: http://www.flickr.com/photos/mythoto/1193636560© Envano                                                   Page 15
What is Mobile Context?© Envano                             Page 16
© Envano   Page 17
© Envano   Page 18
© Envano   Page 19
Source: http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html© Envano                              ...
What about social?                     Source: http://www.flickr.                     com/photos/worldworldworld/304132689...
48% of shoppers used acombination of search and socialmedia during the purchasingprocess.Source: http://www.informationwee...
90% of consumers online trust           recommendations from people           they know.           (source-econsultancy Ju...
81% of respondents said they           received advice from friends           and followers relating to a           produc...
91% of Mobile Internet                                                                           Access is to Socialize.  ...
76% of consumers who are starting with either search or social media are signifying intent to explore and potentially buy ...
What is Social?     Rating, Review, Comment ,Tweet, Post, Status, Texting,     Video, Pics, Share, Like, Fan.................
What is NOT Social?© Envano                         Page 29
Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/© Envano                  ...
What did we miss?© Envano                       Page 31
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The Intersection of Mobile Web and Social Media with David Sauter and Jim King of Envano

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The Intersection of Mobile Web and Social Media with David Sauter and Jim King of Envano at Social Media Rockstar 2 in De Pere on June 2, 2011

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The Intersection of Mobile Web and Social Media with David Sauter and Jim King of Envano

  1. 1. Intersection of Mobile Web & Social Media Presented by Envano June 2, 2011© Envano
  2. 2. © Envano Page 2
  3. 3. Why Mobile? Source: http://www.flickr.com/photos/annnna/2228189828/© Envano Page 3
  4. 4. Source: Morgan Stanley - Internet Trends June 7, 2010© Envano Page 4
  5. 5. Source: Morgan Stanley - Internet Trends June 7, 2010© Envano Page 5
  6. 6. It happened in first quarter 2011!© Envano Page 6
  7. 7. © Envano Page 7
  8. 8. What is Mobile? What is Mobile? Source: http://www.flickr.com/photos/valeriebb/3006348550/© Envano Page 8
  9. 9. © Envano Page 9
  10. 10. © Envano Page 10
  11. 11. Source: http://www.flickr.com/photos/mykalburns/2492199172/© Envano Page 11
  12. 12. 5.3 billion mobile devices 6.8 billion inhabitants.Source: U.N. Telecommunications Agency. http://www.itu.int Source: http://www.flickr.com/photos/donkeyhotey/5679642883/© Envano Page 12
  13. 13. Source: http://www.flickr.com/photos/dlytle/3839416191/© Envano Page 13
  14. 14. Source: http://www.flickr.com/photos/yourdon/4064143718/© Envano Page 14
  15. 15. Source: http://www.flickr.com/photos/mythoto/1193636560© Envano Page 15
  16. 16. What is Mobile Context?© Envano Page 16
  17. 17. © Envano Page 17
  18. 18. © Envano Page 18
  19. 19. © Envano Page 19
  20. 20. Source: http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html© Envano Page 20
  21. 21. What about social? Source: http://www.flickr. com/photos/worldworldworld/3041326892/© Envano Page 21
  22. 22. 48% of shoppers used acombination of search and socialmedia during the purchasingprocess.Source: http://www.informationweek.com/news/internet/social_network/229219363 Image: http://www.flickr.com/photos/i5design/5474312093/© Envano Page 22
  23. 23. 90% of consumers online trust recommendations from people they know. (source-econsultancy July 2009)© Envano Page 23
  24. 24. 81% of respondents said they received advice from friends and followers relating to a product purchase. (Source-ClickZ Jan. 2010)© Envano Page 24
  25. 25. 91% of Mobile Internet Access is to Socialize. Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/© Envano Page 25
  26. 26. 76% of consumers who are starting with either search or social media are signifying intent to explore and potentially buy without commitment to a brand at the outsetSource:http://www.scribd.com/doc/49442666/The-Virtuous-Circle-The-Role-of-Search-and-Social-Media-in-the-Purchase-Pathway-Research-from-GroupM-Search#archive© Envano Page 26
  27. 27. What is Social? Rating, Review, Comment ,Tweet, Post, Status, Texting, Video, Pics, Share, Like, Fan...................© Envano Page 28
  28. 28. What is NOT Social?© Envano Page 29
  29. 29. Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/© Envano Page 30
  30. 30. What did we miss?© Envano Page 31

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