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Milwaukee Bucks Social Media

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Milwaukee Bucks Social Media at Social Media Rockstar 2 in De Pere on June 2, 2011

Milwaukee Bucks Social Media at Social Media Rockstar 2 in De Pere on June 2, 2011

Published in: Business, Travel

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  • The way fans interact with our brand has changed dramatically over the years. Fans and consumers have the opportunity to engage much deeper with brands. They have input. What once was a monologue is now a dialogue. Live Chat. Marketing is reaching communities.
  • Importance of Fan Acquisition. Each of you act differently with each of these mediums.Solar System – everything revolves around Web.Fish where the fish are, lots of existing communites.
  • Transcript

    • 1. MILWAUKEE BUCKSSocial Media
      June 2, 2011
    • 2. MARKETING EVOLUTION
      Two-Way (dialogue)
      One-Way (monologue)
    • 3. DIGITAL OBJECTIVES
      Inform
      Generate Revenue
      Entertain
      Engage
    • 4. DIGITAL TOOLS
      Gameday
      Enews
      Fastbreak
      Enews
      PicPlz
      Flickr
      Eoffers
      Partner
      Offers
      TwitPic
      Apps
      QR Codes
      YouTube
      Email
      In Arena
      Twitter
      Foursquare
      Alerts
      Facebook
      Mobile
      Website
      Social
      WAP Sites
      Myspace
      LinkedIn
    • 5. MILWAUKEE BUCKS
      Mike Grahl
      mgrahl@bucks.com
      @buckswebguy