Milwaukee Bucks Social Media
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Milwaukee Bucks Social Media

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Milwaukee Bucks Social Media at Social Media Rockstar 2 in De Pere on June 2, 2011

Milwaukee Bucks Social Media at Social Media Rockstar 2 in De Pere on June 2, 2011

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  • The way fans interact with our brand has changed dramatically over the years. Fans and consumers have the opportunity to engage much deeper with brands. They have input. What once was a monologue is now a dialogue. Live Chat. Marketing is reaching communities.
  • Importance of Fan Acquisition. Each of you act differently with each of these mediums.Solar System – everything revolves around Web.Fish where the fish are, lots of existing communites.

Milwaukee Bucks Social Media Milwaukee Bucks Social Media Presentation Transcript

  • MILWAUKEE BUCKSSocial Media
    June 2, 2011
  • MARKETING EVOLUTION
    Two-Way (dialogue)
    One-Way (monologue)
  • DIGITAL OBJECTIVES
    Inform
    Generate Revenue
    Entertain
    Engage
    View slide
  • DIGITAL TOOLS
    Gameday
    Enews
    Fastbreak
    Enews
    PicPlz
    Flickr
    Eoffers
    Partner
    Offers
    TwitPic
    Apps
    QR Codes
    YouTube
    Email
    In Arena
    Twitter
    Foursquare
    Alerts
    Facebook
    Mobile
    Website
    Social
    WAP Sites
    Myspace
    LinkedIn
    View slide
  • MILWAUKEE BUCKS
    Mike Grahl
    mgrahl@bucks.com
    @buckswebguy