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Linked in strategy presentation rock star 2
 

Linked in strategy presentation rock star 2

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    Linked in strategy presentation rock star 2 Linked in strategy presentation rock star 2 Presentation Transcript

    • How to Formulate a Highly Effective LinkedIn Strategy
      Social Media Rock Star 2
      June 2, 2011
    • Important Disclaimer:Presentation Perspective
      Accounting Nerd
      Marketing Professional
      vs
      2
    • Strategy
      A careful plan or method.
      The art of devising or employing plans or moving toward a goal.
      A plan or action designed to achieve a particular goal.
      3
    • New Marketing and Social Media “Rock Stars” Definition of Strategy
      Social-media strategy is over-rated if not a downright oxymoron.
      The goal is to do more business… Don’t focus on some high-level strategy because no one really knows how to use social media yet.
      Focus on tactics: Get more followers, make them happy, promote your stuff to them every once in a while.
      That is all you need to know about strategy right now.
      Guy Kawasaki
      Founder, Alltop Social Media
      4
    • New Marketing and Social Media “Rock Stars” Definition of Strategy
      The most important aspect of strategy is to focus on your buyers and not on your own ego.
      Only then can you create the tactics that reach people in an authentic way and that they are eager to consume.
      David Meerman Scott
      Author, The New Rules of Marketing & PR
      5
    • Which of the following would you say LinkedIn has helped you with?
      Research people and companies
      Reconnect with past business associates/colleagues
      Build new networking relationships with individuals who may influence…
      Increase my face-to-face networking effectiveness
      Increase branding/marketing presence in the marketplace
      Build new relationships with potential customers
      Help uncover potentialjob opportunities
      Generate identifiable business opportunities
      6
    • My effectiveness on LinkedIn could be greatly improved if I could do a better job of:
      7
      Understanding the ways in which advanced users are using LinkedIn
      Developing a specific strategic plan for how to actually use LinkedIn
      Strategically placing keywords in my profile
      Increasing the number of connections I have
      Telling my story on my profile
      Understanding how to improve my ability to search for people
      Time management when using LinkedIn
    • Top Three Uses for LinkedIn
      1
      Researching
      8
    • Top Three Uses for LinkedIn
      1
      2
      Networking
      Researching
      9
    • Top Three Uses for LinkedIn
      1
      2
      3
      Networking
      Marketing
      Researching
      10
    • Researching
      Advanced People Search
      Saved Searches
      Groups
      Search Status Updates
      11
    • Networking
      Connections
      Box.net files
      SlideShare
      Status Updates
      Events
      Recommendations
      Answers
      12
    • Marketing
      Profile - Story
      Profile - Keywords
      Recommendations
      Video
      Website Links
      Events
      • Company Profile
      • Industry Groups
      • Customer Groups
      • Status Updates
      13
    • Free Resources at www.powerformula.net
      How to get the most out of LinkedIn in 15 minutes per day
      LinkedIn Business Development
      The Top 10 Gotta Do’s
      LinkedIn Groups
      Ca$h in on this powerful tool
      Videos and audio LinkedIn training presentations
      14
    • Follow me on Twitter
      @waynebreitbarth
      for LinkedIn Tip of the Day
      15
    • Get your copy of Wayne’s book at Amazon.com or your local bookstore
      “ Wayne Breitbarth has written a great ‘how to’ on one of the fastest growing social marketing platforms. This concise book will teach any businessperson the value of LinkedIn. Read it and learn.”Jack Covert, President 800-CEO-Read, Coauthor of “The 100 Best Business Books of All Time”
      “ The Power Formula doesn’t read like a first book, which this is for Breitbarth. Instead, it is polished and comprehensive enough to provide an excellent starting base for social media newbies. Seasoned LinkedIn users may gain less from it, but it certainly deserves a look.”New York Journal of Books
      “ Perfect for readers who grew up before the dawn of the Internet era.”Kirkus Reviews
      “ The Power Formula for LinkedIn Success is a thorough, comprehensive how-to manual, yet it is easy to follow and a pleasure to read. With Wayne Breitbarth as a guide, even a business executive who knows little about social media will be able to learn how to put LinkedIn to good use.”Foreword Reviews
      16