Linked in strategy presentation rock star 2


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Linked in strategy presentation rock star 2

  1. 1. How to Formulate a Highly Effective LinkedIn Strategy<br />Social Media Rock Star 2<br />June 2, 2011<br />
  2. 2. Important Disclaimer:Presentation Perspective<br />Accounting Nerd<br />Marketing Professional<br />vs<br />2<br />
  3. 3. Strategy<br />A careful plan or method. <br />The art of devising or employing plans or moving toward a goal.<br />A plan or action designed to achieve a particular goal.<br />3<br />
  4. 4. New Marketing and Social Media “Rock Stars” Definition of Strategy<br />Social-media strategy is over-rated if not a downright oxymoron. <br />The goal is to do more business… Don’t focus on some high-level strategy because no one really knows how to use social media yet. <br />Focus on tactics: Get more followers, make them happy, promote your stuff to them every once in a while. <br />That is all you need to know about strategy right now. <br />Guy Kawasaki <br />Founder, Alltop Social Media<br />4<br />
  5. 5. New Marketing and Social Media “Rock Stars” Definition of Strategy<br />The most important aspect of strategy is to focus on your buyers and not on your own ego. <br />Only then can you create the tactics that reach people in an authentic way and that they are eager to consume.<br />David Meerman Scott <br />Author, The New Rules of Marketing & PR<br />5<br />
  6. 6. Which of the following would you say LinkedIn has helped you with?<br />Research people and companies<br />Reconnect with past business associates/colleagues<br />Build new networking relationships with individuals who may influence…<br />Increase my face-to-face networking effectiveness<br />Increase branding/marketing presence in the marketplace<br />Build new relationships with potential customers<br />Help uncover potentialjob opportunities<br />Generate identifiable business opportunities<br />6<br />
  7. 7. My effectiveness on LinkedIn could be greatly improved if I could do a better job of:<br />7<br />Understanding the ways in which advanced users are using LinkedIn<br />Developing a specific strategic plan for how to actually use LinkedIn<br />Strategically placing keywords in my profile<br />Increasing the number of connections I have<br />Telling my story on my profile<br />Understanding how to improve my ability to search for people<br />Time management when using LinkedIn<br />
  8. 8. Top Three Uses for LinkedIn<br />1<br />Researching<br />8<br />
  9. 9. Top Three Uses for LinkedIn<br />1<br />2<br />Networking<br />Researching<br />9<br />
  10. 10. Top Three Uses for LinkedIn<br />1<br />2<br />3<br />Networking<br />Marketing<br />Researching<br />10<br />
  11. 11. Researching<br />Advanced People Search<br />Saved Searches<br />Groups<br />Search Status Updates<br />11<br />
  12. 12. Networking<br />Connections<br /> files<br />SlideShare<br />Status Updates<br />Events<br />Recommendations<br />Answers<br />12<br />
  13. 13. Marketing<br />Profile - Story<br />Profile - Keywords<br />Recommendations<br />Video<br />Website Links<br />Events<br /><ul><li>Company Profile
  14. 14. Industry Groups
  15. 15. Customer Groups
  16. 16. Status Updates</li></ul>13<br />
  17. 17. Free Resources at<br />How to get the most out of LinkedIn in 15 minutes per day<br />LinkedIn Business Development<br />The Top 10 Gotta Do’s<br />LinkedIn Groups<br />Ca$h in on this powerful tool<br />Videos and audio LinkedIn training presentations<br />14<br />
  18. 18. Follow me on Twitter<br />@waynebreitbarth <br />for LinkedIn Tip of the Day<br />15<br />
  19. 19. Get your copy of Wayne’s book at or your local bookstore<br />“ Wayne Breitbarth has written a great ‘how to’ on one of the fastest growing social marketing platforms. This concise book will teach any businessperson the value of LinkedIn. Read it and learn.”Jack Covert, President 800-CEO-Read, Coauthor of “The 100 Best Business Books of All Time”<br />“ The Power Formula doesn’t read like a first book, which this is for Breitbarth. Instead, it is polished and comprehensive enough to provide an excellent starting base for social media newbies. Seasoned LinkedIn users may gain less from it, but it certainly deserves a look.”New York Journal of Books<br />“ Perfect for readers who grew up before the dawn of the Internet era.”Kirkus Reviews<br />“ The Power Formula for LinkedIn Success is a thorough, comprehensive how-to manual, yet it is easy to follow and a pleasure to read. With Wayne Breitbarth as a guide, even a business executive who knows little about social media will be able to learn how to put LinkedIn to good use.”Foreword Reviews<br />16<br />