BE A SOCIAL MEDIA ROCK STAR
Friend or Fan
-Facebook Playlists
August 12, 2009

Marketing Spending Trends

Social Marketing Research
Best Social Media Usage

Social Marketing Research
Some other things we know:
A place to interact with
consumers where they spend
time
Men are twice as likely than
women to interact frequently
(one or more times per week)
with companies via social
media (33% vs. 17%).

Friend or Fan?
Why engage Social Media?
Many in your business will say:
What if someone posts
something negative
Our competitors will join our
Page
We can't control the message
These are valid but Fear driven
The reality is people are talking
about you now. Do you prefer to
engage in the conversation or cede
all control?

ChChChChChChanges
If there is one thing you can count
on in Social Media:
CHANGE
FriendFeed
Twitter
Facebook Search
And On
And On
And On
Social Media will be MESSY.
Get over it!

The Facebook Nation
250 Million Active Worldwide Users
Asia Region growing at a 12 month rate of
change of 74%
Africa growing at a 12 month rate of change of
87%
As of June 30 2009 Facebook had 90.8 million
users in the US alone. This is up from 32 million
just one year earlier.
More then half of Facebook users are college
educated and earn over $60K

All Ages are on Facebook
US Facebook Users
13-17 7.9 million users
18-24 19.6 million users
25-29 11.2 million users
30-39 17 million users
40-49 11.3 million users
50+ 8.9 million users

Powerful Brands - Miller Electric
Facebook
8,000+ Fans
240 User Posted Photos
Constant Customer
Engagement
Driving Traffic to Corporate
Site

Powerful Brands - Harley
Facebook
223,000+ Fans
Extending their Fan Base
Engagement
Harley Owners interacting
with Harley Owners

Powerful Brands - Seagrave
Launched July 2009
Promoted in Facebook
9,800+ Fans
144 User Posted Photos
Market to Fans at Low Cost

Connecting Corp Site to
Outposts

Embedded Feed

Events - Resch Center

Events - Resch Center
In the event details fans may write on the event wall, share the event
with their friends, upload photos and videos

Social Media Advertising
Targeted Demographics and Lifestyle
With Social Media advertising you can target
who will see your ad down to the fine detail.
Some details may include:
-age
-gender
-education
-martial status
-geography (city or state level)
-keywords
Create an ad directed specifically for your
customer.

Friend or Fan?
Why engage Social Media?
Is your Brand Strong Enough?
How to get started?
Become a Facebooker
Decide if you want a partner
Create a Fan Page, get the
name right the first time
Promote the page, some
advertising (give-aways work)
Link from your site
Grow your fans
Prime the pump/get them
posting and sharing