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Patterns and colours began invading our modern lives. Some craftsmen like William Morris thought to tame them. They did this by slowing down the mechnical processes that were shaped by development of favouring of highly brutal yet established industrial production processes. Design as much as the workforce became mechanised. These men and women, became became fearful about what had/or what would become of the individual. Their testimony and challenge was to make sense of the new world of industrialised design and the accompanying methods through stepping back and thinking how design and processes could be tamed and reined in to have a more humanistic scale.