Love'marks'

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How can storytelling enhance design? This narrative slideshow proposes 2 ways that by threading stories into a design you'll get more eyes looking at what you do.

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Love'marks'

  1. 1. Tell me a story…
  2. 2. Sisomo Sight SoundMotion
  3. 3. The story is in transformation: I’s and E’s
  4. 4. Ideas Imagination Intuition Insight Inspiration Enchantmen tExcitement Emotion Empathy Edge
  5. 5. What can a story achieve? -Create preferences -Communicate new products -Define differences
  6. 6. Deep emotional connections: Saatchi & Saatchi understand this to be the role of storytelling… ‘Lovemarks’
  7. 7. They are: They ‘Love’ ’em brands, events, experience s, places, {that people don‟t just like or admire}
  8. 8. What makes your pulse race or you find irresistible?
  9. 9. The new great age of storytelling is at a beginning. “The highest-paid person in the first half of the next century will be the „storyteller‟. The value of products will depend on the story they tell.” Rolf Jensen, "The Dream Society
  10. 10. 'Information overload’ Between stories and information, the story wins.
  11. 11. How can you tell a Lovemark story? -love the screen -the ability to visualise across all media -combine Sight, Sound and Motion -think innovatively -a curious and inquiring mind -attention to detail -be able to navigate multiple sequences -have passion for the 'what if' questions -appreciate how the past, present and future can be blended
  12. 12. Which jobs already require these qualities?-Navigator -Information Designer -Architect -Signposter -Researcher -Director -Choreographer -Orchestrator -Magician -Guardian of myths
  13. 13. Novelty and truth How can we compare the qualities of novelty and creative truth in telling stories? Is the story a true truth, OR simply a representation of truths? ?
  14. 14. The editor: Want do they do? -tell stories -arrange ideas -create relevant sequences What skills should an editor have in order to sequence footage, images, words, frames: -sifting -filtering -combining -perspective -judgement
  15. 15. When does the editor become ‘storyteller’? “There are 3 rules for effective storytelling. .” This is a version of how W. Somerset Maugham writer describes the rules for writing a novel
  16. 16. When does the editor become ‘storyteller’? “There are 3 rules for effective storytelling. Unfortunately, no one knows what they are.” This is a version of how W. Somerset Maugham writer describes the rules for writing a novel
  17. 17. However, mystery ,are crucial to sisomo to create a fantastic, engaging story. sensualityand intimacy
  18. 18. Mystery: -feeds curiosity -taps into dreams -draws on great myths and icons Q: Who’s going to do what, when and how?
  19. 19. Sensuality: -draws on the 5 senses of (how we experience the world) Q: how does the world of the story touch each of our senses? sight, hearing, smell, taste and touch
  20. 20. Intimacy: -shaped by the deeply emotional qualities of passion, empathy and commitment (aroused by stories) -Who hasn't been touched personally by a story? Q: What will make this audience feel as though this is their story?
  21. 21. ***Chris Cunningham
  22. 22. The screen transforms as storytelling evolves: -TV becomes more -mobile phones become more -in store screens become more game-like TV-like movie-like
  23. 23. Ideas to get your Sisomo started:

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