2. Using the Domain Tracking Feature
WhatRunsWhere offers a tool that allows you to automatically track the entire output of any
advertiser.
• This feature will alert you when the advertiser launches new ads and can be accessed by
clicking the Domain Tracking button in the top right corner of the WhatRunsWhere
interface.
• This feature works with our By Advertiser search, and allows you to simultaneously track up
to 5 different advertisers at a time. To add advertisers to your tracking list, simply type their
domain into the provided box, and click Add Advertiser. The built-in auto complete feature
can assist you in finding an advertiser’s domain if you are unsure of the complete URL. For
example, typing Ford into the search bar will give you a list of possible domains containing
the word Ford.
• Once an advertiser is added to the list, new activity will be displayed in orange text beside
the listed domain, including whenever they launch any new ads. This feature also provides
you with the ability to quickly access the profile we have compiled on the advertiser without
having to run a new advertiser search. You can do so by clicking the advertiser’s domain.
• Advertisers can be added and removed from Domain Tracking at any time without penalty, as
many times as you wish.
