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Six WOM Case Studies from Hugo Boss, Marmite, Apple, McDonalds, Mini Cooper and Toyota

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James Whatley
James Whatley

This is the presentation I gave to the WOMUK February Espresso

Entertainment & HumorTechnologyBusiness
1 of 29
WOM UK February Espresso Briefing Six of the best - 2010
Let’s talk about WOM ,[object Object]
What does true WOM success mean? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case study time…
Case study one: AR to the HB ,[object Object],… and those at their desks.
Case study one: AR to the HB ,[object Object],http://www.youtube.com/watch?v=bag1HdO2fQY&feature=player_embedded
Case study one: AR to the HB ,[object Object],Stylist, Shortlist, 3 week campaign in the run up to Christmas…
Why did this work?
Case study two: Marmarati ,[object Object],http://www.marmarati.org
Case study two: Marmarati ,[object Object],http://www.marmarati.org
Why did this work?
Case study three: Apple @ MWC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case study three: Apple @ MWC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.intomobile.com/2010/02/14/opera-waiting-for-steve-jobs-at-the-barcelona-international-airport.html
Why did this work?
Case study four: McDonalds ,[object Object]
Case study four: McDonalds ,[object Object],http://www.youtube.com/watch?v=FM3X21WT9lw
Why did this work?
Case study five: Mini Cooper ,[object Object]
Case study five: Mini Cooper ,[object Object],[object Object]
Case study five: Mini Cooper ,[object Object],http://www.mpdailyfix.com/mini-cooper-ad-fires-on-all-cylinders/
Why did this work?
Case study six: Toyota http://news.bbc.co.uk/1/hi/8505402.stm
Case study six: Toyota ,[object Object],[object Object],[object Object]
Case study six: Toyota ,[object Object],[object Object],[object Object],START TALKING http://www.toyota.com/recall/videos/
Is this working?
BONUS ROUND: DOMINOS ,[object Object],http://www.youtube.com/watch?v=8aUJC-6K8qo
BONUS ROUND: DOMINOS ,[object Object],http://www.pizzaturnaround.com/
What about us?
Thanks  For more info, please get in touch… James Whatley Engagement Strategy Director + @whatleydude + 44 7774 898681 + james.whatley@1000heads.com

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