Social Media Strategy in Six Seconds

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This talk was given at the This Little Lady 6x6 [#TLL6x6] event on April 16th, 2013. Delivered in under six minutes flat. Lovely stuff.

Published in: Business, News & Politics

Social Media Strategy in Six Seconds

  1. 1. SOCIAL MEDIA STRATEGY IN SIX MINUTES  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  2. 2. or@whatleydude / @SohoSquareLDN   / #TLL6x6  
  3. 3. HOW TO DEVALUE A MULTI-MILLION POUND INDUSTRY IN FIVE MINUTES AND FIFTY-EIGHT SECONDS  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  4. 4. PEOPLE LIKE BRANDS  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  5. 5. BRANDS LIKE PEOPLE  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  6. 6. MAKE STUFF THATCONNECTS BOTH OFTHEM TOGETHER  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  7. 7. PEOPLE LIKE BRANDS  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  8. 8. PEOPLE LIKE STUFF  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  9. 9. PEOPLE LIKE CATS  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  10. 10. PEOPLE LIKE BEINGTOGETHER  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  11. 11. PEOPLE LIKE BEINGALONE  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  12. 12. PEOPLE LIKESKATEBOARDING  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  13. 13. PEOPLE LIKESURFBOARDING  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  14. 14. PEOPLE LIKEPAINTING  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  15. 15. PEOPLE LIKE THESOUND OF SEAGULLSWHEN THEY ARRIVE ATTHE BEACH  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  16. 16. PEOPLE LIKE CLEANBEDSHEETS  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  17. 17. PEOPLE LIKE RAINYMONDAYS  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  18. 18. PEOPLE LIKE GOINGTO THE CINEMA  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  19. 19. PEOPLE LIKECRUNCHY TOAST INTHE MORNINGS  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  20. 20. PEOPLE LIKE HOLDINGHANDS  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  21. 21. PEOPLE LIKE LONGWALKS IN THE PARK  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  22. 22. PEOPLE LIKE YOU  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  23. 23. PEOPLE LIKE ME  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  24. 24. PEOPLE LIKE TOSPEND TIME FINDINGNEW WAYS  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  25. 25. PEOPLE LIKE LIKELIKE LIKE LIKE LIKELIKE LIKE LIKE LIKESTUFF ON FACEBOOK  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  26. 26. PEOPLE LIKE A LOT OFTHINGS  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  27. 27. BRANDS LIKE PEOPLE  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  28. 28. BRANDS LIKE SALES  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  29. 29. BRANDS LIKE ££££££££££££££££££££££££££££££££££££££££££££££££££££££££££  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  30. 30. BRANDS LIKE IT WHENYOU BUY STUFF  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  31. 31. SO HOW DO WE MAKESTUFF THE SAME?  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  32. 32. 1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage | | Social & Search Insight | Measurement Benchmarks | |@whatleydude / @SohoSquareLDN   / #TLL6x6  
  33. 33. 1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage | | | | Influencer Social & Management Search Insight | Content | Activation Measurement Benchmarks Community Management | | | |@whatleydude / @SohoSquareLDN   / #TLL6x6  
  34. 34. 1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage | | | | | | Influencer Social & Management Search Insight | Content | Social | Measurement Activation Experience Benchmarks Community Management | | | | | |@whatleydude / @SohoSquareLDN   / #TLL6x6  
  35. 35. 1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage | | | | Engagement Advertising | | | | Influencer Social & Management Search Insight | Content | Social | Content Syndication | Measurement Activation Experience Benchmarks Community Management | | | | Digital Media | | | Relations |@whatleydude / @SohoSquareLDN   / #TLL6x6  
  36. 36. 1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage | | | | Engagement Advertising | | | | Influencer Social & Management Search Insight | Content | Social | Content Syndication | Measurement Activation Experience Performance Community Measurement Benchmarks Management | | | | Digital Media | | | Relations | Optimization@whatleydude / @SohoSquareLDN   / #TLL6x6  
  37. 37. 1. Listen 2. Plan 3. Activate 4. Amplify 5. Manage | | | | Engagement Advertising | | | | Influencer Social & Management Search Insight | Content | Social | Content Syndication | Measurement Activation Experience Performance Community Measurement Benchmarks Management | | | | Digital Media | | | Relations | Optimization@whatleydude / @SohoSquareLDN   / #TLL6x6  
  38. 38. EASY, RIGHT?  @whatleydude / @SohoSquareLDN   / #TLL6x6  
  39. 39. EASY, RIGHT?THANK YOU.  @whatleydude / @SohoSquareLDN   / #TLL6x6  

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