Where are we now? Globally c. 1.5 billion people with PC and mobile Internet access 90% of Internet users interacting within 500,000,000+ social media sources In 3 years it is predicted that 70% of online content will be user generated
<ul><li>‘ Member communities’ (social networking and blog sites) overtaken personal email to become 4th most popular internet activity </li></ul><ul><li>Growth rate of more than twice that of the other 4 top sectors, accounting for 1 in every 11 minutes spent online </li></ul><ul><li>Greatest growth in Facebook is coming from 35-49 year olds (+24.1 million ) </li></ul><ul><li>Twice as many 50-64 year olds joining Facebook than under 18s </li></ul>
December 10 th , 2008 Dear James, I know we haven’t spoken for a while but I remembered you talking to us about Twitter back in the summer and well… … we’ve realised we might need to do a massive push on marketing via the web… … so, I'm wondering if you'd be up volunteering your services, and help us develop a clever strategy for "going viral”? Let me know, TD.
<ul><li>Who are your Rockstars? </li></ul><ul><li>Where do they work? </li></ul><ul><li>Where else can social media help? </li></ul><ul><li>Set clear goals. </li></ul><ul><li>Don’t expect overnight results </li></ul>
Thank you! James Whatley @whatleydude Director of Engagement Strategy www.1000heads.com December 2 nd 2009
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